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Public Communication Campaigns

Ronald E. Rice, William J. Paisley (eds.)

Thousand Oaks et al.: Sage, 4th ed. (2013), xiii, 376 pp.

"In this fully revised and expanded Fourth Edition, Ronald E. Rice and Charles K. Atkin provide readers with a comprehensive, up-to-date look into the field of public communication campaigns. Updated to reflect the latest theories and research, this text extends coverage to new areas, including sun ... more

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Operational Handbook on Advocacy, Communication and Social Mobilization (ACSM) for RNTCP

Ministry of Health and Family Welfare

New Delhi: FHI 360; ihbp; USAID India (2013), 95 pp.

"The Handbook on Advocacy, Communication, and Social Mobilization (ACSM) for RNTCP aims to provide momentum and build ACSM capacity by clearly describing the processes involved in planning and implementation of ACSM activities in support of TB control and prevention. It seeks to help the reader bett ... er understand the significance of ACSM in TB-control interventions under the Revised National TB Control Programme (RNTCP). The handbook provides practical guidelines and describes the ‘nuts and bolts’ of operational activities with examples of planning and implementing different ACSM programs and activities. The experience of assessing the ACSM scenario in five states, viz., Gujarat, Uttar Pradesh, Bihar, Karnataka, and Meghalaya, conducted by IHBP during 2012, came useful in developing this handbook. This document remains a dynamic and living document that will be updated with inputs from the field during its operationalization at state and district levels. The handbook has been organized into seven parts: Part 1 of the handbook describes the background and context of TB-related ACSM in India and provides conceptual clarity on the strategy framework of ACSM as distinct but mutually supporting interventions for TB prevention and cure. Part 2 outlines the strategy and explains step-by-step processes of ACSM situation analysis to prepare robust, evidence-based program implementation plans (PIPs). Part 3 describes ACSM objectives, approach, and implementation plan. Part 4 discusses the selection of channels and messages based on the ‘strengths’ and ‘weaknesses’ of different channels to enable selection of costeffective channels/vehicles of message delivery to targeted audiences and design of appropriate messages. Part 5 describes the different tools that could be used for ACSM activities and preparation of PIPs at district and state levels as well as describes various ACSM activities with practical operational details for implementation. Part 5 outlines the processes and targeted staff for ACSM capacity building. Part 6 emphasizes the need for rigorous monitoring and evaluation (M&E) and provides simple guidelines for conducting M&E to make ACSM activities more effective in support of RNTCP." (About this handbook, page 9) more

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Entertainment-Education für Kinder: Potenziale medialer Gesundheitsförderung im Bereich Ernährung

Kathleen Arendt

Baden-Baden: Nomos (2013), 336 pp.

"Vor dem Hintergrund der aktuellen Debatte um die Rolle der Medien für das kindliche Ernährungsverhalten und Übergewicht stellt dieser Band die Entertainment-Education-Strategie als Weg für eine effektive mediale Gesundheitskommunikation in den Mittelpunkt. Untersucht wird, ob in unterhaltende F ... more

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Communication for Social Mobilization: An Evaluative Study of the National Immunization Campaign in Nigeria

Grade O. Imoh

IOSR Journal of Humanities and Social Sciences (IOSR-JHSS), volume 13, issue 6 (2013), pp. 78-88

"This study critically evaluates the communication strategies used in the campaign for social mobilization for the National Programme on Immunization in Nigeria. Its objective is to determine the communication factors that contributed to the participation of individuals and groups in the programme a ... more

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Baseline Media Content Analyses. Under Project: Raise Media Awareness and Understanding of Nutrition Issues in Bangladesh

Dhaka: Management and Resources Development Initiative (MRDI) (2013), 17 pp.

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Communicating Health: Strategies for Health Promotion
Key Guidance

Nova Corcoran (ed.)

Los Angeles et al.: Sage (2013), x, 229 pp.

"This textbook bridges the gap between health communication theory and health promotion and public health practice. It provides students and practitioners with the knowledge and skills they need to design, plan, implement and evaluate programmes and campaigns." (Publisher description)

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A Literature Review on Effective Risk Communication for the Prevention and Control of Communicable Diseases in Europe

Stockholm: European Centre for Disease Prevention and Control (ECDC) (2013), 20 pp.

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Traffic Crashes: Reporting on Road Safety as a Global Health Crisis

Washington, DC: Internews (2013), 8 pp.

"Road traffic is often covered in the media as an event – not as an enormous drain on a country’s health resources or a leading killer of its citizens. By framing traffic safety as a health story, journalists have the opportunity to impact the way these stories are told, and potentially help shi ... more

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Comparing Health Communication

John C. Pollock, Douglas Storey

In: Handbook of Comparative Communication Research

Frank Esser, Thomas Hanitzsch (eds.)

New York; London: Routledge (2012), pp. 161-182

"This review of available scholarship in international health communication reveals a curious disconnect between an abundance of material available in selected nations and regions (e.g., Australia, southern Asia, sub-Saharan Africa and the United States), on the one hand, and relatively little atten ... more

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Reinforcement or Reactance? Examining the Effect of an Explicit Persuasive Appeal Following an Entertainment-Education Narrative

Emily Moyer-Gusé, Parul Jaion, Adrienne H. Chung

Journal of Communication, volume 62, issue 6 (2012), pp. 1010-1027

"Entertainment-education interventions frequently include an explicit persuasive appeal, such as an epilogue, at their conclusion. This may help to overcome potential limitations of narrative persuasion by highlighting and clarifying the underlying message. Despite this potential, an explicit persua ... more

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Writing Health Communication: An Evidence-Based Guide
Key Guidance

Charles Abraham, Marieke Kools (eds.)

London; Thousand Oaks, Calif.: Sage (2012), xv, 175 pp.

"[This] is a practical guide to producing effective written materials. The book presents easy-to-understand, evidence-based guidance on providing information, presenting persuasive messages and promoting behaviour change. Topics include: message framing; use of fear appeals; tailoring messages; usin ... more

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HIV/AIDS Reporting Manual

Washington, DC: Kaiser Family Foundation (2012), v, 86 pp.

"The material in this edition covers a broad range of subjects including the unique challenges of reporting on HIV/AIDS, treatment and prevention strategies, key figures in the struggle against HIV/AIDS and global efforts to finance the campaign against HIV/AIDS. The epidemic is not only a battle ag ... more

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La obesidad infantil y la publicidad de alimentos no saludables en el Perú

Alexander Chiu Werner

Lima: Consejo Consultivo de Radio y Televisión (CONCORTV) (2012), 9 pp.

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Effects of the Gama Cuulu Radio Serial Drama on HIV-Related Behavior Change in Zambia

Joan Marie Kraft et al.

Journal of Health Communication, volume 17, issue 8 (2012), pp. 929-945

"The Gama Cuulu radio serial drama is written and produced in Zambia's Southern Province. It promotes behavior change and service use to prevent HIV transmission. The authors evaluated the effects of Gama Cuulu on intermediate outcomes (e.g., perceived norms), as well as number of sexual partners, c ... more

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Behaviour Change Communication Interventions for HIV/AIDS

Stefan Weinmann, Ruta Yemane

Eschborn: Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) (2012), 6 pp.

"Behaviour Change Communication (BCC) interventions have variable effects on knowledge, attitudes and behaviour with regard to HIV/AIDS. Studies show that peer education is successful at increasing knowledge, increasing condom use, and providing youth with information and condoms; however, effects o ... more

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Information and Communications for Development: Maximizing Mobile

Washington, DC: World Bank (2012), xviii, 221 pp.

"Analyzes the growth and evolution of mobile telephony, including the rise of data-based services delivered to handheld devices through “apps” (applications) and other ways. Summarizing current thinking and seeking to inform the debate on the use of mobile phones to improve livelihoods, the repo ... more

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Communication on Immunisation: Building Trust

Stockholm: European Centre for Disease Prevention and Control (ECDC) (2012), iv, 41 pp.

"This guide highlights the importance of trust and credibility for public health organisations in order to communicate effectively on immunisation. The document aims at supporting Member States in planning and implementing communication initiatives on vaccination, by presenting an overview of the ma ... more

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Media and Global Health: From Information to Action

Washington, DC; Arcata, Calif.: Internews (2012), 12 pp.

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A Pragmatic Trial in the Rio De Janeiro Subway to Capture Smokers for a Quitline: Methodological Challenges and Opportunities

Adré Salem Szklo et al.

Journal of Health Communication, volume 17, issue 8 (2012), pp. 899-914

"To encourage smoking cessation, persuasive messages can be used to raise smokers' risk perception. This article discusses challenges and solutions in designing a study to evaluate the effect of two different communication strategies ("gains from quitting" vs. "losses from continuing smoking") in en ... more

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Investigating Communication, Health and Development: 10 Years of Research in the Centre for Communication, Media and Society (CCMS)

Emma Durden, Eliza Govender (eds.)

Auckland Park: Jacana Media; University of KwaZulu-Natal, Centre for Communication, Media and Society (CCMS) (2012), xxx, 480 pp.

"This book traces some of the key research conducted over a ten-year period by honours, MA and PhD students who have attended the CCMS Entertainment Education / communication for participatory development course from its inception in 2002, until 2011. There has been a marked shift in the paradigm gu ... more

Communicating Health: Strategies for Health Promotion Key Guidance

Writing Health Communication: An Evidence-Based Guide Key Guidance

Communicating Health: Strategies for Health Promotion
Key Guidance

Writing Health Communication: An Evidence-Based Guide
Key Guidance