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"The Field Communications Toolkit provides practical guidance and support to Malaria Consortium staff and partners who are looking to increase their communications capacity. It has been developed as a resource for project staff who work at field-level, to support you to communicate responsibly, crea ... more

Public Communication Campaigns

Thousand Oaks et al.: Sage, 4th ed. (2013), xiii, 376 pp.
"In this fully revised and expanded Fourth Edition, Ronald E. Rice and Charles K. Atkin provide readers with a comprehensive, up-to-date look into the field of public communication campaigns. Updated to reflect the latest theories and research, this text extends coverage to new areas, including sun ... more
"Promotion of healthy behaviors and prevention of disease are inextricably linked to cultural understandings of health and well-being. Health communication scholarship and practice can substantially and strategically contribute to people living safer, healthier, and happier lives. This book represen ... more
"With young people at the epicentre of the HIV epidemic, we need to build upon and find ways of sustaining interventions that place youth at the centre of prevention. This article argues that narrative communication is one such strategy, provided it is part of a comprehensive HIV prevention plan. Na ... more
"Vor dem Hintergrund der aktuellen Debatte um die Rolle der Medien für das kindliche Ernährungsverhalten und Übergewicht stellt dieser Band die Entertainment-Education-Strategie als Weg für eine effektive mediale Gesundheitskommunikation in den Mittelpunkt. Untersucht wird, ob in unterhaltende F ... more
"Road traffic is often covered in the media as an event – not as an enormous drain on a country’s health resources or a leading killer of its citizens. By framing traffic safety as a health story, journalists have the opportunity to impact the way these stories are told, and potentially help shi ... more
"This study examines the effectiveness of an entertainment education (EE) programme, Makgabaneng, in reducing the spread of HIV/AIDS in Botswana. If successful, this communication intervention should result in greater self-report of attitudes, actions and knowledge related to risk reduction goals am ... more
"Immer häufiger wird Beratung mit Hilfe von Medien durchgeführt, sei es alternativ oder parallel zur Face-to-Face-Beratung. Die vorliegende qualitative Studie befasst sich mit diesen Entwicklungen in verschiedenen Beratungsstellen. Dazu wurden psychosoziale Beratungsstellen untersucht, die Sexual- ... more
"The Handbook on Advocacy, Communication, and Social Mobilization (ACSM) for RNTCP aims to provide momentum and build ACSM capacity by clearly describing the processes involved in planning and implementation of ACSM activities in support of TB control and prevention. It seeks to help the reader bett ... more
"To encourage smoking cessation, persuasive messages can be used to raise smokers' risk perception. This article discusses challenges and solutions in designing a study to evaluate the effect of two different communication strategies ("gains from quitting" vs. "losses from continuing smoking") in en ... more
"The Handbook of Global Health Communication offers a comprehensive and up-to-date analysis of the role of communication processes in global public health, development and social change. It brings together 32 contributions from well-respected scholars and practitioners in the field, addressing a wid ... more
"Guided by two overarching questions – do people want or need health news, and are they satisfied with the health news available to them – Internews used a mixed methods approach, conducting surveys, focus group discussions and in-depth interviews, as well as mining years of project data and rep ... more
"Behaviour Change Communication (BCC) interventions have variable effects on knowledge, attitudes and behaviour with regard to HIV/AIDS. Studies show that peer education is successful at increasing knowledge, increasing condom use, and providing youth with information and condoms; however, effects o ... more
"This guide highlights the importance of trust and credibility for public health organisations in order to communicate effectively on immunisation. The document aims at supporting Member States in planning and implementing communication initiatives on vaccination, by presenting an overview of the ma ... more
"Analyzes the growth and evolution of mobile telephony, including the rise of data-based services delivered to handheld devices through “apps” (applications) and other ways. Summarizing current thinking and seeking to inform the debate on the use of mobile phones to improve livelihoods, the repo ... more

Writing Health Communication: An Evidence-Based Guide

London; Thousand Oaks, Calif.: Sage (2012), xv, 175 pp.
"[This] is a practical guide to producing effective written materials. The book presents easy-to-understand, evidence-based guidance on providing information, presenting persuasive messages and promoting behaviour change. Topics include: message framing; use of fear appeals; tailoring messages; usin ... more
"This paper looks at the status of tuberculosis advocacy communication and social mobilization (ACSM) activities in selected national tuberculosis control programmes in the WHO African Region. The findings are from an assessment of tuberculosis ACSM activities in Ghana, Kenya, Lesotho, Malawi and So ... more