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Coming of Age: Communication’s Role in Powering Global Health

Caroline Sugg

London: BBC Media Action (2016), 31 pp.

"Through a careful review of the evidence, this briefing offers a spirited case for why donors, practitioners and developing country governments need to pay more attention to the role of communication in tackling global health. The briefing finds that: Communication has been central to public health ... more

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Polio Communications Global Guide: Enduring Outbreak

Geneva: Global Polio Eradication Initiative (2016), 42 pp.

"The first step of addressing an Enduring Outbreak is conducting a systematic analysis of the root causes of the failure to interrupt polio transmission. Social, epidemiological, and campaign data and information should be aggregated and organised for analysis." (Page 2)

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Video making for all: A toolkit for making videos that include persons with disabilities

Rachel Wallbridge

CBM International; End the Cycle; UNICEF Australia (2016), 19 pp.

"Videos have been used to successfully raise awareness on disability inclusion in many contexts. They can play a powerful role in helping transform negative attitudes that prevent the full and equal participation of persons with disabilities. Producing a video - even a short one - has many component ... more

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Hotline Development Support

International Association of Internet Hotlines (INHOPE) (2016), 15 pp.

"This online guide is designed to: inform a wide range of organisations about Internet hotlines and their essential role in forming a comprehensive national response to online child sexual exploitation and abuse [...]; advise organisations that are considering or are already planning to set up an In ... more

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Zika Virus Infection: Step-By-Step Guide to Risk Communication and Community Engagement

Washington, DC: Pan American Health Organization (PAHO) (2016), 33 pp.

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Exploring the Role of Communication in Community Health

Annabelle Wittels

London: BBC Media Action (2016), 48 pp.

"This report draws on two studies: first, a nationally representative quantitative survey, and, second, a qualitative study across three locations in Sierra Leone [...] Ninety-five per cent of research participants reported accessing health information in the previous three months – 93% receiving ... more

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The Impact of Behaviour Change Communication on the Use of Insecticide Treated Nets: A Secondary Analysis of Ten Post-Campaign Surveys from Nigeria

Albert Kilian, Harriet Lawford, Chinazo N. Ujuju, Tarekegn A. Abeku, Ernest Nwokolo, Festus Okoh, Ebenezer Baba

Malaria Journal, volume 15, issue 422 (2016), 16 pp.

"Mass distribution campaigns of insecticide-treated nets for malaria prevention are usually accompanied by intensive behaviour change communication (BCC) to encourage hanging and use of nets. However, data on the effectiveness of these communication efforts are scarce. In preparation for the next ro ... more

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Social Media Strategy Development: A Guide to Using Social Media for Public Health Communication

Stockholm: ECDC European Centre for Disease Prevention and Control (2016), iv, 44 pp.

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Radio Wa is Talking Health

Olaf Hirschmann, Herman Joseph Kawuma

D+C: Development and Cooperation, issue 8 (2016), pp. 26

"Boosting health care in rural areas is a serious challenge. Involving local radio stations can help. In northern Uganda, a local FM station supports the fight against leprosy." (Introduction)

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Radio as a Tool of Health Education: What Makes for an Effective HIV/AIDS Radio Campaign in Sub-Saharan Africa?

Kaitlin Schroeder

Intersect, volume 9, issue 3 (2016), pp. 1-14

"Public health interventions often take the form of media campaigns, which utilize television, radio, and print advertisements to spread awareness and inform the population of risk factors, prevention methods, and treatment options. This paper will focus on HIV/AIDS radio programs in Malawi, Zambia, ... more

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Polio Communication Global Guide: A How-To Manual for the Art and Science of Maximising Immunisation Rates Through Communication

Polio Global Eradication Initiative; UNICEF (2016), 33 pp.

"The Polio Communication Global Guide is a how-to manual for planning and building effective mass media and interpersonal communication strategies with the ultimate goal of eradicating polio. This document outlines UNICEF’s global approach to polio communication informed by data and on-the-ground ... more

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Social Media and Suicide Prevention: A Systematic Review

Jo Robinson, Georgina Cox, Eleanor Bailey, Sarah Hetrick, Maria Rodrigues, Steve Fisher, Helen Herrman

Early Intervention in Psychiatry, volume 10, issue 2 (2016), pp. 103-121

"Social media platforms are commonly used for the expression of suicidal thoughts and feelings, particularly by young people. Despite this, little is known about the ways in which social media can be used for suicide prevention. The aim of this study was to conduct a systematic review to identify cu ... more

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Soul Buddyz Club Impact Evaluation: An Evaluation of Soul Buddyz Clubs

FPD; G:ENESIS; USAID (2016), 74 slides

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Interactive Radio Program Report: An Integrated Approach to Addressing the Issue of Youth Depression in Malawi and Tanzania

Heather Gilberds, Adena Brown, Mark Leclair

Ottawa: Farm Radio International (2016), 23 pp.

"Here we discuss a unique and innovative radio-based approach to improving mental health literacy and creating a demand for mental health services—part of a larger project called 'An Integrated Approach to Addressing the Issue of Youth Depression in Malawi and Tanzania'. Grounded in theories of so ... cial and behavior change communication and edutainment, and leveraging participatory methodologies, Farm Radio International and partners Teen Mental Health and Farm Radio Trust in Malawi worked with local radio broadcasters in Malawi and Tanzania to design and deliver weekly, interactive youth radio shows about mental health. Ongoing engagement with the content, and deliberation over the messages, was facilitated through SMS feedback mechanisms, and mobile polls and quizzes delivered through the radio stations, along with school-based radio listening clubs that met weekly to listen to the programs and discuss the themes in a group. Over the course of the 45-month project, the radio shows gained immense popularity, in large part because they talked about issues that are important to youth, and incorporated the language youth use and music they prefer. The programs attracted an average of 500,000 listeners each week, and received tens of thousands of text messages and Facebook posts by young people giving feedback, telling the radio hosts about what topics they would like to hear about, and asking questions about mental health or requesting to be connected with a mental health expert. The impact of the radio was measured according to whether and to what extent the interactive media programs play a role in triggering or facilitating drivers of the process of change. These drivers include bringing about improvements in knowledge and attitudes, mobilizing a social movement, and facilitating greater social and public support to put mental health on the agenda as a topic of conversation, grounded in new understandings and new knowledge. Our findings demonstrate that an interactive radio campaign can have a marked effect on improving knowledge, decreasing stigma, and increasing demand for mental health services among youth in sub-Saharan Africa. Youth who listened to the radio programs fare better than their peers in understanding the signs and symptoms of mental health disorders and in knowing where to go if they or someone they know needs help. Further, interactive radio programs can have a direct impact on reducing stigmatizing attitudes, frequently recognized as a crucial element in promoting improved access to care." (Executive summary) more

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Covering Outbreaks of Infectious Diseases: A Guide to Better Journalism. Lessons Learned from Global Coverage of the Ebola Virus Crisis

African Media Initiative (AMI) (2015), 23 pp.

"For journalists, coverage of the Ebola epidemic offers vital lessons that could help the media industry deliver a more public-interest oriented service geared towards combating the spread the disease. It is these lessons that have helped shape the following guidelines. The guidelines have been glea ... more

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Empowering HIV Positive Youths for Treatment Adherence Through Entertainment-Education

Eliza M. Govender, Sertanya Reddy

In: Entertainment-Education for Health Behaviour Change: Issues and Perspectives in Africa

Chima E. Onuekwe (ed.)

Victoria, BC: Friesen Press (2015), pp. 243-261

"Through an action media methodology, various participatory, grassroots, and traditional media methods, such as role plays, movie screenings, and drawing, were used with eight HIV-positive children to empower them to collectively respond to better treatment adherence. The paper demonstrates how, thr ... more

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Talk radio as the soundtrack of our lives: Participatory HIV/AIDS communication, public self-expression and Positive Talk

Mariekie Burger

Journal of Social Aspects of HIV/Aids, volume 12, issue 1 (2015), pp. 66-75

"Despite the many HIV/AIDS communication initiatives, combined with support and infrastructural support in South Africa, risky behaviour associated with the spread of the epidemic is increasing amongst many groups. This calls for a re-evaluation of endeavours aimed at curbing the spread of the epide ... mic. This article is only concerned with the communicational aspects of the epidemic, but does not negate the interaction of these with other measures taken to address the epidemic. As is the case with most health communication initiatives, HIV/AIDS communication initiatives have evolved to favour the participatory approach above one-directional transmission of information to the public. The participatory approach rests on the assumption that an HIV/AIDS communication initiative stands the best chance of resulting in behaviour change if members of the target community participate in the communication initiative. The assumption is that as many people as possible should be involved in the maximum number of phases of the communicative initiative (such as initial research, planning, implementation and evaluation of the project). Some research has recently started to explore new forms of community participation, including inviting community participation through, for example, internet-based platforms such as social media, and mobile phone platforms such as WhatsApp and BBM. However, the reality broadcast genre – more specifically, talk radio – has been neglected, as only a few research investigations focused on talk radio and most of these are not exclusively about HIV/AIDScommunication but focus on other health topics. From a participatory communication perspective, two sets of critique against the existing HIV/AIDS communication projects hold water: firstly, they do not make the maximum use of participatory communication principles and, secondly, they are externally initiated projects and emanate from outside the target community. To address both of these concerns, this article explores a wider range of participatory principles and the potential workings of these in an internally initiated communication initiative aimed at addressing the epidemic. More specifically, this article investigates ways in which radio listeners experience the reality broadcast genre – the talk radio show, Positive Talk – as participatory communication. Positive Talk is not an externally initiated project, as it is not part of a pre-planned, goal-oriented project that is owned and controlled outside the target community. In contrast, it has been initiated by Criselda Kananda, an individual not linked to any of the existing initiatives outside the community. She started the show to earn a living. She became a well-known person, is fairly knowledgeable in the field and was granted this opportunity as she is HIV-positive. In order to investigate how radio listeners use the show to engage in HIV/AIDS communication, 20 in-depth interviews were held with avid listeners of the show. The respondents indicated that they appreciate ordinary people phoning in. When expressing their opinions about the show, they found Kananda’s life story credible, believed her public and private life to be congruent, valued Kananda’s personality and respectful manner and could identify with the views expressed. In the article, it is argued that these ideas are largely in line with the principles of participatory communication tied to democracy, the participatory turn, the ordinary, validation of identity and respectful dialogue. Although the findings of this qualitative study cannot be generalised to the whole listening population of the show, they indicate that it is worth investigating the value of communication initiatives that emerge spontaneously from communities (instead of those strategically engineered from outside the general population) as a future direction of HIV/AIDS communication in the country." (Abstract) more

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Entertainment-Education for Health Behaviour Change: Issues and Perspectives in Africa

Chima E. Onuekwe (ed.)

Victoria, BC: Friesen Press (2015), xix, 271 pp.

"Entertainment-education for Health Behaviour Change: Issues and Perspectives in Africa is a collection of essays from some of the leading scholars in entertainment-education, including writers from South Africa, Nigeria, and the United States. Chapters cover a wide range of application and strategi ... more

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Can Radio Drama Improve Child Health and Nutrition in Somalia?

Shiri Landman, Angela Githitho Muriithi

London: BBC Media Action (2015), 11 pp.

"1. Radio, particularly BBC Somali, is an effective medium for reaching people in remote areas of Somalia who are typically hard to reach, including the poorest [...] 2. Drama has been shown to have a particularly powerful role in encouraging audiences to absorb new and relevant information. Tragic ... more

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Epidemiología para periodistas y comunicadores

Barcelona: Fundación Antonio Esteve; Asociación Española de Comuncación Científica (AECC) (2015), x, 94 pp.

"[...] los textos de las ocho ponencias ofrecen una introducción a la epidemiología con abundantes explicaciones y referencias de utilidad para los informadores en su trabajo cotidiano. El Cuaderno recoge ta mbién la crónica del debate que tuvo lugar entre periodistas y epidemiólogos, una bibli ... more