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Behaviour Change and Communication: A Descriptive Literature Review of Behavior Change and Communication in Sub-Saharan Countries

Susanna Kauppi

Diaconia University of Applied Sciences, Master Thesis (2015), 77 pp.

"This study is a descriptive literature review. The purpose of this literature review is to describe factors which associate behavior and behavior change in the communities and to describe communication and communication methods which have been used in behavior change communication programs in devel ... more

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Talk radio as the soundtrack of our lives: Participatory HIV/AIDS communication, public self-expression and Positive Talk

Mariekie Burger

Journal of Social Aspects of HIV/Aids, volume 12, issue 1 (2015), pp. 66-75

"Despite the many HIV/AIDS communication initiatives, combined with support and infrastructural support in South Africa, risky behaviour associated with the spread of the epidemic is increasing amongst many groups. This calls for a re-evaluation of endeavours aimed at curbing the spread of the epide ... mic. This article is only concerned with the communicational aspects of the epidemic, but does not negate the interaction of these with other measures taken to address the epidemic. As is the case with most health communication initiatives, HIV/AIDS communication initiatives have evolved to favour the participatory approach above one-directional transmission of information to the public. The participatory approach rests on the assumption that an HIV/AIDS communication initiative stands the best chance of resulting in behaviour change if members of the target community participate in the communication initiative. The assumption is that as many people as possible should be involved in the maximum number of phases of the communicative initiative (such as initial research, planning, implementation and evaluation of the project). Some research has recently started to explore new forms of community participation, including inviting community participation through, for example, internet-based platforms such as social media, and mobile phone platforms such as WhatsApp and BBM. However, the reality broadcast genre – more specifically, talk radio – has been neglected, as only a few research investigations focused on talk radio and most of these are not exclusively about HIV/AIDScommunication but focus on other health topics. From a participatory communication perspective, two sets of critique against the existing HIV/AIDS communication projects hold water: firstly, they do not make the maximum use of participatory communication principles and, secondly, they are externally initiated projects and emanate from outside the target community. To address both of these concerns, this article explores a wider range of participatory principles and the potential workings of these in an internally initiated communication initiative aimed at addressing the epidemic. More specifically, this article investigates ways in which radio listeners experience the reality broadcast genre – the talk radio show, Positive Talk – as participatory communication. Positive Talk is not an externally initiated project, as it is not part of a pre-planned, goal-oriented project that is owned and controlled outside the target community. In contrast, it has been initiated by Criselda Kananda, an individual not linked to any of the existing initiatives outside the community. She started the show to earn a living. She became a well-known person, is fairly knowledgeable in the field and was granted this opportunity as she is HIV-positive. In order to investigate how radio listeners use the show to engage in HIV/AIDS communication, 20 in-depth interviews were held with avid listeners of the show. The respondents indicated that they appreciate ordinary people phoning in. When expressing their opinions about the show, they found Kananda’s life story credible, believed her public and private life to be congruent, valued Kananda’s personality and respectful manner and could identify with the views expressed. In the article, it is argued that these ideas are largely in line with the principles of participatory communication tied to democracy, the participatory turn, the ordinary, validation of identity and respectful dialogue. Although the findings of this qualitative study cannot be generalised to the whole listening population of the show, they indicate that it is worth investigating the value of communication initiatives that emerge spontaneously from communities (instead of those strategically engineered from outside the general population) as a future direction of HIV/AIDS communication in the country." (Abstract) more

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National Communication Strategy for Malaria Control in Uganda

Kampala: Ministry of Health (2015), 40 pp.

"This Uganda national communication strategy for malaria prevention and control has been developed to facilitate the implementation of the Uganda Malaria Reduction Strategy (UMRS) 2014-2020. The strategy will offer a framework where every stakeholder shall take recommended actions to fund, prevent, ... more

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Comunicación y salud en América Latina: Un campo en permanente movimiento

Inesita Soares de Araújo, Milca Cuberli

In: La contribución de América Latina al campo de la comunicación: historia, enfoques teóricos, epistemológicos y tendencias de la investigación

César Bolaño, Delia Crovi Druetta, Gustavo Cimadevilla (eds.)

Buenos Aires: Prometeo Libros (2015), pp. 257-296

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Effective Communications: Participant Handbook for WHO Staff

Geneva: World Health Organization (WHO) (2015), 93 pp.

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The Media: Improving How People with Mental Health Problems Are Represented in the Media. Summary of Impact and Learning.

Time to Change (2015), 5 pp.

"Our media advisory service was set up to provide advice and support on mental health storylines and documentaries. We inputted into 75 soap opera storylines, as well as mental health seasons for BBC 3 and Channel 4. We also developed an online resource for media professionals, and supported media o ... more

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Social Media in der gesundheitlichen Aufklärung: Ergebisse aus einem Pilotprojekt der BZgA in den Themenfeldern Familienplanung und Sexualaufklärung

Thomas Quast, Markus Gabriel, Jörg Hoewner, Marc Jelitto

Köln: Bundeszentrale für gesundheitliche Aufklärung (BZgA) (2015), 156 pp.

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Can Radio Drama Improve Child Health and Nutrition in Somalia?

Shiri Landman, Angela Githitho Muriithi

London: BBC Media Action (2015), 11 pp.

"1. Radio, particularly BBC Somali, is an effective medium for reaching people in remote areas of Somalia who are typically hard to reach, including the poorest [...] 2. Drama has been shown to have a particularly powerful role in encouraging audiences to absorb new and relevant information. Tragic ... more

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Arts and Media Transforming the Response to HIV/AIDS: Strategy Note and Implementation Guide

Gulan Kripalani, Shivaji Bhattacharya, Monica Sharma, Pramod Kumar

New York: UNDP (2015), 48 pp.

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Labeling Albinism: Language and Discourse Surrounding People with Albinism in Tanzania

Giorgio Brocco

Disability & Society, volume 30, issue 8 (2015), pp. 1143-1157

"This article is based on a qualitative study that set out to analyze the labels and terms attached to 28 people affected by albinism in villages in Kilolo district, Tanzania. Even though national and international attention to killings of people with albinism has attempted to improve general knowle ... more

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Entertainment-Education for Health Behaviour Change: Issues and Perspectives in Africa

Chima E. Onuekwe (ed.)

Victoria, BC: Friesen Press (2015), xix, 271 pp.

"Entertainment-education for Health Behaviour Change: Issues and Perspectives in Africa is a collection of essays from some of the leading scholars in entertainment-education, including writers from South Africa, Nigeria, and the United States. Chapters cover a wide range of application and strategi ... more

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Female Genital Cutting in the News Media: A Content Analysis

Meghan Sobel

International Communication Gazette, volume 77, issue 4 (2015), pp. 384-405

"Mass media play an important role in explaining the issue of female genital cutting and can influence discourse among the general public as well as policy makers. Understanding how news media present female genital cutting has strong implications for the global status of women. This study, a quanti ... more

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Hotlines: Responding to Reports of Illegal Online Content. A Guide to Setting Up an Internet Hotline

London: GSMA; Mobile Alliance Against Child Sexual Abuse Content; International Association of Internet Hotlines (INHOPE) (2014), 30 pp.

"As part of its ongoing commitment to fighting online child sexual abuse content and, in particular, to helping its members realise the objectives of the Mobile Alliance Against Child Sexual Abuse Content, the GSMA has worked with INHOPE, Save the Children, ECPAT, IWF, Net Safe Latvia, Meldpunt, ICM ... more

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A Literature Review on Health Communication Campaign Evaluation with Regard to the Prevention and Control of Communicable Diseases in Europe

Jane Sixsmith, Kathy-Ann Fox, Priscilla Doyle, Margaret M. Barry

Stockholm: European Centre for Disease Prevention and Control (ECDC) (2014), iv, 79 pp.

"The purpose of this review is to contribute to the evidence base on health communication evaluation research in order to aid public health professionals and researchers in the development of future evaluation strategies. The review is divided into two sections. In the first section the focus is on ... more

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Behinderung und Medien

Communicatio Socialis, volume 47, issue 1 (2014), pp. 4-71

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The Gambia Media Survey

Gates Malaria Partnership; Center for Innovation Against Malaria (2014), 56 pp.

"A national survey was completed in November 2004, designed to measure: media access and use; knowledge of Malaria, its prevention and cure; reach of the radio programme Bolongodala. The sample achieved represented the adult (15+) population of the Gambia estimated to be 768,200. Mandinka is the mos ... more

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Broadcasting the Pandemic: A History of HIV on South African Television

Rebecca Hodes

Cape Town: HSRC Press (2014), viii, 216 pp.

"Broadcasting the Pandemic tells the story of a South African television show, Beat It! Created during the aspirational years of the political transition in which the broadcast media were poised to democratize the airwaves, Beat It! was first screened on public television in 1999 and developed into ... more

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Blueprint: Ebola Mobile Response

GSMA (2014), 15 pp.

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Understanding the Role of mHealth and Other Media Interventions for Behavior Change to Enhance Child Survival and Development in Low- and Middle-Income Countries: An Evidence Review

Elizabeth S. Higgs, Allison B. Goldberg, Alain B. Labrique, Stephanie H. Cook, Carina Schmid, Charlotte F. Cole, Rafael Obregón

Journal of Health Communication, volume 19, issue suppl. 1 (2014), pp. 164-189

"This article summarizes evidence for technological advances associated with population-level behavior changes necessary to advance child survival and healthy development in children under 5 years of age in low- and middle-income countries. After a rigorous evidence selection process, the authors as ... more

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The 1% Rule in Four Digital Health Social Networks: An Observational Study

Trevor van Mierlo

Journal of Medical Internet Research, volume 16, issue 2 (2014), 10 pp.

"In recent years, cyberculture has informally reported a phenomenon named the 1% rule, or 90-9-1 principle, which seeks to explain participatory patterns and network effects within Internet communities. The rule states that 90% of actors observe and do not participate, 9% contribute sparingly, and 1 ... more