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"Das Digitale führt zu einem tiefgreifenden gesellschaftlichen Wandel. Betroffen sind das politische System unserer parlamentarischen Parteiendemokratie, die Medien sowie das Lernen in seinen unterschiedlichen Ausprägungen. Diese revolutionären Umwälzungen bleiben nicht ohne Folgen. Denn: Über ... more
"Section 2 introduces some behavioral theories and models of behavior change. Section 3 describes the process of designing an intervention using behavior change communication strategies: (1) identifying the specific behavioral objectives and conducting the formative research to understand barriers a ... more

Learning from Educational Television

In: The Routledge International Handbook of Children, Adolescents and Media
London; New York: Routledge (2013), pp. 403-409

The Elearning Africa Report 2013

ICWE (2013), 61 pp.
"The report highlights the views of 413 eLearning practitioners on priorities for the post-2015 development agenda. Not only can we now take stock of our collective endeavour to reach the Education for All objectives and the Millennium Development Goals, but it is also our moment in Namibia to consi ... more
"This guide is designed to document the process and good practice in developing training material, piloting and testing it. The guide is aimed to help you (the course organiser) to plan and conduct the course. The guide includes information on the main steps and stages in sequence of designing a tra ... more

The Message Matrix: A Participatory Programme Design Tool

In: Learning with Community Media: Stories from the Commonwealth and Latin America
Vancouver: Commonwealth of Learning (COL) (2012), pp. 99-111
"The message matrix facilitates local stakeholder groups and community members to take an active, empowered role in content development for an educational communication programme. The method enables active participation of target audiences and stakeholder groups in the identification, analysis and r ... more
"In addition to reducing geographical isolation,distance education, thanks to its more favourable cost structure, allows the monitoring of social and economic remoteness.It may thus have much to offer for developing countries. Digital technologies not only bring remote populations closer, they also ... more
"This essay argues against reducing the recent history of global television to an oversimplified transition between ‘statist’ and ‘consumerist’ dispensations. As apparently irreconcilable ideologies of television, the statist and consumerist models represent two ways of imagining the relatio ... more
"This article proposes an enhanced model of radio drama for development, which places forum theatre on the community radio platform. The model responds to the key development priorities of democratic, multi-directional communication, participation and social advocacy. It utilizes the mass disseminat ... more

Writing Health Communication: An Evidence-Based Guide

London; Thousand Oaks, Calif.: Sage (2012), xv, 175 pp.
"[This] is a practical guide to producing effective written materials. The book presents easy-to-understand, evidence-based guidance on providing information, presenting persuasive messages and promoting behaviour change. Topics include: message framing; use of fear appeals; tailoring messages; usin ... more
"The power of the puppet shows itself in diverse fields: not only in the puppet theatres, not only in rituals and magical spells, but also in the broad range of education and therapy. This has also been recognised by the international puppetry organisation – UNIMA – and the Puppets in Education ... more
"The history of development in Africa is littered with all sorts of experiments and projects centred on new technologies often presented as a panacea to the problems of health, education, or agricultural production. The failure of some of those projects shows the limits of the technocentrist approac ... more
"This publication provides readers with fresh insights into the practice of participatory educational communication. The first section explores the educational potential of community media, reaching from participatory radio campaigns in Sub-Saharan Africa to school radios in Brazil. The second secti ... more