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Content Marketing for Nonprofits: A Communications Map for Engaging Your Community, Becoming a Favorite Cause, and Raising More Money
Key Guides
San Francisco: Jossey-Bass (2013), xxxi, 392 pp.
Erfolgreiche PR im Social Web: Das praktische Handbuch
Bonn: Galileo Press (2013), 522 pp.
"Nutzen Sie das Potenzial von Facebook, Twitter & Co.! Stellen Sie sich der Herausforderung einer modernen, dialogorientierten PR-Strategie. Anhand von zahlreichen Praxisbeispielen aus unterschiedlichen Branchen lernen Sie, soziale Medien systematisch einzusetzen. So wird Ihre digitale PR- und Öffe
...
Finding Your Way with Online Media: An Implementation Guide for Nonprofits
Nonprofit Network (2013), 48 pp.
"In this book [...] we will look at how to ensure that your website complements your online media strategy (including some advice on how to hire a web developer and write a design brief), and give you practical advice on managing your social media platforms. We will also look at online fundraising a
...
Measuring the Networked Nonprofit: Using Data to Change the World
San Francisco: Jossey-Bass (2012), xxviii, 301 pp.
"The tools nonprofits need to measure the impact of their social media. Having a social media measurement plan and approach can no longer be an after-thought. It is a requirement of success. As nonprofits refine their social media practice, their boards are expecting reports showing results. As fund
...
Creating Killer Facts and Graphics
Oxfam (2012), 4 pp.
"‘Killer facts’ are those punchy, memorable, headline-grabbing statistics that make reports special. They cut through the technicalities to fire people up about changing the world. They are picked up and repeated endlessly by the media and politicians. They are known as ‘killer’ facts becaus
...
NGOs und Medien: Eine empirische Studie zum Verhältnis von Public Relations und Journalismus
Wiesbaden: Springer VS (2012), 310 pp.
"Obwohl sich NGOs in den letzten Jahrzehnten enorm profiliert und gewandelt haben, sind sie kein prominenter Gegenstand der Kommunikationswissenschaft. Tina Bieth untersucht in ihrer empirischen Studie die Öffentlichkeitsarbeit dieser zivilgesellschaftlichen Akteure und ihre Beziehung zum Journalis
...
Information and Communication Management Strategy Development: A Toolkit for Agricultural and Rural Development Organisations. Facilitator's Guide
Wageningen: Technical Centre for Agricultural and Rural Cooperation (CTA) (2012), ix, 147 pp.
"This publication responds to the increasing need for organisations to think and plan strategically about managing and using their information and knowledge resources in an efficient and effective manner. Lack of strategy for information and knowledge management was identified as a major gap when CT
...
Social Media for Social Good: A How-To Guide for Nonprofits
New York: McGraw-Hill (2012), xx, 266 pp.
Big Impact in Small Places: 9 Ways to Write Better Email Subject Lines, Headlines, Tweets and Facebook Updates
Network for Good (2012), 18 pp.
"You can’t expect supporters to dive into your website, newsletter or other written materials unless you entice them with pithy, pointed or engaging subject lines, headlines, tweets and status updates. Th ese bits of text, whether a few words or a few short sentences, are sometimes called microcon
...
Manual de comunicación para comunicadores/as cristianos/as que luchan por la justicia
Key Guides
Lima: Paz y Esperanza (2012), 95 pp.
"Uno de los propósitos de este manual es invitarles, por un lado, a pensar la comunicación más allá de los medios y el uso instrumental de las tecnologías de la información. De lo que se trata es de pensar la comunicación, como diría Rosa Maria Alfaro, como un proceso mediante el cual se cre
...
101 Social Media Tactics for Nonprofits: A Field Guide
Hoboken, New Jers.: Wiley (2012), xix, 198 pp.
Soziale Bewegungen und Social Media: Handbuch für den Einsatz von Web 2.0
Wien: ÖGB-Verlag (2011), 392 pp.
"Mit „Soziale Bewegungen und Social Media“ liegt das erste Handbuch zum Einsatz von Social Media vor, das sich nicht dem wirtschaftlichen Nutzen und der kommerziellen Verwertung widmet, sondern das für Arbeitnehmer_innen und Betriebsrät_innen, Bürgerinitiativen, NGO und Gewerkschaften geschri
...
PR-Kampagnen
Konstanz: UVK (2011), 278 pp.
"Das vorliegende Buch vermittelt Grundlagenwissen über PR-Kampagnen und erklärt am Beispiel von Case Studies, wie man erfolgreiche Kampagnen plant, durchführt und bewertet. Es gliedert sich in die drei Teile Theorie, Praxis und Ausblick. Nach drei Beiträgen zu grundlegenden Fragen von Kampagnen
...
Making Communication Count: A Strategic Communications Framework
London: International Institute for Environment and Development (IIED) (2011), 4 pp.
"Effective communication strategies will differ depending on whether you are communicating to influence change, engage or mobilise communities, share information, or raise profiles. Influencing change relies on engaging key audiences in dialogue that is relevant, context-specific and backed up by ro
...
Review of ILRI’s External Communication
International Livestock Research Institute (ILRI); Comms Consult (2011), 23 pp.
"ILRI is working in 'a crowded field of providers of knowledge, technology, and capacity development'. It is crucial therefore that the organisation is crystal clear about the unique brand of knowledge and services it delivers in the field of science 'at the intersect of poverty and livestock' - and
...
