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Countries
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Output Type
Media Guide
Dar es Salaam: Pact Tanzania (2006), 70 pp.
Publicity for Nonprofits: Generating Media Exposure That Leads to Awareness, Growth and Contributions
Chicago: Kaplan (2006), 242 pp.
"In Publicity for Nonprofits: Generating Media Exposure That Leads to Awareness, Growth and Contributions, award-winning publicist Sandra Beckwith shows how to capture the public's attention with successful publicity strategies geared specifically for nonprofit organizations. Fascinating nonprofit c
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Handbuch Fundraising: Spenden, Sponsoring, Stiftungen in der Praxis
Frankfurt am Main: Campus Verlag, komplett revised und aktual. Aufl. (2006), 446 pp.
"Die Fundraising-Expertin Dr. Marita Haibach erklärt anhand zahlreicher Praxisbeispiele, wie man durch systematische Planung zusätzliche Mittel beschaffen und Privatpersonen, Stiftungen und Unternehmen als Förderer gewinnen kann. Das fundierte und praxisorientierte Handbuch bietet einen detaillie
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Communications Toolkit: A Guide to Navigating Communications for the Nonprofit World
Key Guides
Santa Monica: Cause Communications (2005), viii, 72 pp. + annex
Wallposter Comics: A Great Campaign Tool for NGOs
Vantaa (FI): World Comics (2005), 24 pp.
"Wallposter comics are inexpensively produced educational stories by local NGOs. These stories, which are pasted up on walls and similar places create a lot of interest in the communities. The wallposters are either silk screen printed or made by photocopying. This booklet is a guide in how to make
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The Public Relations Handbook for Nonprofits: A Comprehensive and Practical Guide
San Francisco: Jossey-Bass (2005), 311 pp.
"The Public Relations Handbook for Nonprofits offers you the first comprehensive guide to all the practices organizations need to do well in their efforts to do good. This title examines all the elements, tools and processes involved in an effective nonprofit PR campaign. Offering a combination of t
...
Nonprofit Internet Strategies: Best Practices for Marketing, Communications, and Fundraising
Hoboken, NJ: Wiley (2005), 345 pp.
"Nonprofit Internet Strategies offers every charitable organization the opportunity to analyze their options and select the appropriate strategy to integrate traditional marketing, communications, and fundraising practices with their online efforts. It is an excellent how-to guide--a practical manua
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The Blue Book: Hands-On Approach to Advocating for the Millenium Development Goals
New York: UNDP (2004), 76 pp.
Como apoderarse de los medios de comunicación: Una guía para comprender el poder de los medios de comunicación y organizarse por la justicia en los medios en su comunidad
Cleveland: United Church of Christ (2004), 48 pp.
"¿Cuál es su idea del rol que los medios de comunicación comunitarios deben jugar en su comunidad? ¿Qué podrían hacer en su barrio si tuvieran acceso a los medio? Si pudieran hablar y ser oídos por los dueños de los medios, que les dirían? ¿Qué les gustaría mirar, producir y distribuir?
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Periodismo social: Para que nuestra información sea noticia
Asunción; Buenos Aires: Centro de Información y Recursos para el Desarrollo (CIRD); Poder Ciudadano; Fundación Konrad Adenauer (KAS), ed. paraguaya (2004), 151 pp.
"Aspiramos con esta iniciativa a que las organizaciones no gubernamentales puedan incorporar a sus proyectos herramientas de la comunicación y el periodismo, para que puedan convertir sus programas en actividades noticiables y a la información que generen, en fuente de los medios de comunicación.
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Relaciones públicas para ONG
Lima: Konrad-Adenauer-Stiftung (KAS) (2004), 216 pp.
Communications for Social Good
New York: Foundation Center (2004), 54 pp.
Öffentlichkeitsarbeit für Nonprofit-Organisationen
Wiesbaden: Gabler (2004), xii, 1233 pp.
Guidelines for Evaluating Nonprofit Communications Efforts
Washington, DC: Communications Consortium Media Center (2004), 19 pp.
Handbuch Presse- und Öffentlichkeitsarbeit: Ein Praxisleitfaden für Vereine, Verbände und Institutionen
Frankfurt am Main: Fischer Taschenbuch Verlag, 2. Aufl. (2004), 252 pp.
Mission-Based Marketing: Positioning Your Not-For-Profit in an Increasingly Competitive World
Hoboken: Wiley, 2nd ed. (2003), 258 pp.
"A direct, practical guide that shows how you can lead your not-for-profit to success in a more competitive world. This book provides the knowledge and skills to build a market-driven organization that holds onto its core values, does a better job of providing mission, and successfully competes for
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