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Output Type
Mission-Based Marketing: Positioning Your Not-For-Profit in an Increasingly Competitive World
Hoboken: Wiley, 2nd ed. (2003), 258 pp.
"A direct, practical guide that shows how you can lead your not-for-profit to success in a more competitive world. This book provides the knowledge and skills to build a market-driven organization that holds onto its core values, does a better job of providing mission, and successfully competes for
...
Descubrir y construir procesos de comunicación social: Aportes para diseñar políticas, estrategias y estructuras de comunicación en las ONGD
Bilbao: Hegoa (2003), 160 pp.
"Hegoa ha impulsado durante el año 2002 el programa "Komunikazio eta Garapena-Comunicación y Desarrollo". A través de diferentes publicaciones y seminarios, se ha tratado de acercar a ONGD, movimientos sociales y a profesionales de la comunicación, a la reflexión, debate y diseño de estrategia
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Getting Started in Communication: A Practical Guide for Activists and Organisations
New Delhi: Sage (2003), 175 pp.
"This volume, a companion to the earlier Getting Started in Fundraising (Sage, 2000), underscores the importance of communications and public relations in: building a successful non-profit organization; mobilizing support for the organization; helping an organization achieve its aim and objectives t
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La publicidad en el tercer sector: Tendencias y perspectivas de la comunicación solidaria
Barcelona: Icaria (2003), 253 pp.
Manual para el diseño participativo de estrategias de comunicación
Sabanilla (CR): Centro de Comunicación Voces Nuestras (2002), 80 pp.
El trabajo de comunicación de las ONGD en el País Vasco
Bilbao: Hegoa (2002), 166 pp.
Barrio Galaxia: Manual de Comunicación Comunitaria
Buenos Aires: Centro Nueva Tierra, Programa de Desarrollo de Recursos de Comunicación de Organizaciones Sociales, 2nd ed. (2002), 96 pp.
"This is a practical guide aimed at the managers of non-governmental and civil society organizations, primarily in developing countries, on how to mobilize funds and other resources for themselves and become financially self-reliant. The author examines all the options, showing how to identify fundi
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Building Structures and Skills for Fundraising
Amsterdam; London: KIT Press, Royal Tropical Institute; Intermediate Technology Development Group (ITDG) (2001), 202 pp.
"Part one describes the necessary preparations for a fundraising campaign: the role of the leader, the board, volunteers and strategic alliances, and ways to fight fear of fundraising. Part two outlines the practical essentials of an effective communications program, from personal contacts to obtain
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Communication in Voluntary Action
Chennai: Gurukul Lutheran Theological College & Research Institute (2000), x, 214 pp.
Communications and Development: A Practical Guide
London: Department for International Development (DFID), Social Development Devision (1999), 96 pp.
"1. Communications are central to rights-based approaches to development. This includes rights to receive information and exercise a voice, as well as freedom of information and media activity. 2. Communications and media play an important role in strengthening civil society. Civil society organisat
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The Jossey-Bass Guide to Strategic Communications for Nonprofits: A Step-By-Step Guide to Working with the Media to Generate Publicity, Enhance Fundraising, Build Membership, Change Public Policy, Handle Crisis and More
San Francisco: Jossey-Bass (1999), 188 pp.
"This nuts-and-bolts workbook is a tool kit for organizations that want to create successful communications strategies. No matter their size or planning experience, nonprofits can use this guide to enhance their profiles in the media, increase name recognition, boost fundraising, recruit membership,
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Presse- und Öffentlichkeitsarbeit für Kinderrechte: Ein Praxisbuch
Mülheim an der Ruhr: Verlag an der Ruhr (1997), 226 pp.
Werbende Gemeinde: Ein Handbuch
Hamburg; Stuttgart: Steinkopf, völlig überarb. Neuaufl. (1995), 220 pp.
"Eine praxisorientierte Darstellung mit zahlreichen Beispielen. Erstmals wird der Begriff der "Corporate Identity" angewandt, indem die einzelnen Schritte zum eigenen unverwechselbaren Gemeindeprofil beschrieben werden. Klar und systematisch führt das Buch in die professionelle Kommunikationsplanun
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