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"The primary advantage of in-depth interviews is that they provide much more detailed information than what is available through other data collection methods, such as surveys. They also may provide a more relaxed atmosphere in which to collect information—people may feel more comfortable having a ... more

Statistik für Kommunikationswissenschaftler

Konstanz: UVK, 2., überarb. Aufl. (2006), 384 pp.
"Der Band ist eine systematische und grundlegende Einführung in die Medieninhaltsforschung in Deutschland. Der erste Teil beschäftigt sich mit der quantitativen Inhaltsanalyse als Methode und gibt dem Leser Kriterien an die Hand, die ihm die Beurteilung der Qualität und die Interpretation von inh ... more
"Griffith University researchers in 2002 presented the final results of a national survey of community radio stations. The final report ‘Culture Commitment Community – The Australian Community Radio Sector’ contained a wealth of information on the sector and covered many ‘station–based’ ... more
"Designed as an alternative stand-alone text or supplement to conventional research methods texts, Communication Impact introduces methods through engaging narrative descriptions of actual research projects driven by contemporary real-world questions. Each chapter addresses a different method, inclu ... more
"This toolkit is divided into three modules. Module A: Absolute Beginners’ Guide to Audience Research - is for individuals and organisations with little or no prior experience in conducting audience research. Module B: Basics of Audience Research - is for those who have successfully worked their w ... more
"This publication is aimed at organisations, community groups, students and academics who wish to use MSC to help monitor and evaluate their social change programs and projects, or to learn more about how it can be used. The technique is applicable in many different sectors, including agriculture, e ... more
"This field guide is based on an approach to doing team-based, collaborative qualitative research that has repeatedly proven successful in research projects sponsored by Family Health International (FHI) throughout the developing world. With its straightforward delivery of information on the main qu ... more
"Virtual Methods offers a detailed exploration of the problems and opportunities surrounding Internet-based research. Can offline and online observations be combined? Are online interviews able to produce high quality data? How does a researcher sort through the vast mass of material available? From ... more
"Ethnography is a form of research that can give grant makers — and, often, grantees — a close, nuanced, and evolving look at an organization, a culture, or a process of change. Trained as participant observers, ethnographers work from a vantage point that is both inside and outside the object o ... more
"The purposes of this checklist are to guide evaluators in determining when qualitative methods are appropriate for an evaluative inquiry and factors to consider (1) to select qualitative approaches that are particularly appropriate for a given evaluation’s expected uses and answer the evaluation ... more
"The manual is organised to follow the major phases of the monitoring process chronologically. Its first aim is to present and discuss a possible way of developing a research instrument appropriate for the content analysis of the newspaper press. References throughout the text relate the monitoring ... more