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Oral History
New York: Oxford University Press (2011), viii, 186 pp.
"This title is part of the 'Understanding Qualitative Research' series, which is designed to provide researchers with authoritative guides to understanding, presenting, and critiquing analyses and associated inferences. There are three subareas in this series: Quantitative Research, Measurement, and
...
Rating the Audience: The Business of Media
London; New York: Bloomsbury Academic (2011), xvi, 272 pp.
"Rating the Audience is the first book to show why and how audience ratings research became a convention, an agreement, and the first to interrogate the ways that agreement is now under threat. Taking a historical approach, the book looks at the evolution of audience ratings and the survey industry.
...
Triangulation
Wiesbaden: Springer VS, 3., aktual. Aufl. (2011), 129 pp.
"Das Buch führt anhand konkreter Vorgehensweisen in die Diskussion und Praxis der Triangulation ein. Es zeichnet Ursprung und Geschichte des Konzepts sowie kritische Diskussionen nach. Triangulation sollte sich nicht in der reinen Verbindung von Methoden erschöpfen. Erst in der Verknüpfung deren
...
The Sage Handbook of Visual Research Methods
London et al.: Sage (2011), xxi, 754 pp.
"This 42 chapter volume represents the state of the art in visual research. It provides an introduction to the field for a variety of visual researchers: scholars and graduate students in art, sociology, anthropology, communication, education, cultural studies, women's studies, ethnic studies, globa
...
Acerca del cine como medio expresivo
Valparaíso: Editorial Universidad de Valparaíso (2011), 252 pp.
Die Befragung in der Medien- und Kommunikationswissenschaft: Eine praxisorientierte Einführung
Wiesbaden: VS Verlag für Sozialwissenschaften, 2., überarb. Aufl. (2010), 201 pp.
The Handbook of Online and Social Media Research: Tools and Techniques for Market Researchers
Chichester: Wiley (2010), xix, 441 pp.
"Drawing together the new techniques available to the market researcher into a single reference, The Handbook of Online and Social Media Research explores how these innovations are being used by the leaders in the field. This groundbreaking reference examines why traditional research is broken, both
...
Media Talk: Conversation Analysis and the Study of Broadcasting
Maidenhead; New York: Open University Press (2010), xii, 185 pp.
"Media Talk" provides an accessible introduction to the analysis of the spoken word by examining linguistic and discursive aspects of broadcast media. Beginning with the observation that talk is central to all genres of radio and television, Ian Hutchby examines the forms of speech used by broadcast
...
Knowing and Researching Your Audience
"In this chapter we outline the principles and techniques of audience research including qualitative and quantitative methods and techniques and how to understand and interpret Rajar (Radio Joint Audience Research Limited) surveys. We look at some critical perspectives on audience research methodolo
...
Audience Research for Campus Radio Stations
Lagos; Dakar Ponty (SN): Institute for Media and Society (IMS); Panos West Africa (2010), 81 pp.
Audience Research Methods Approach to Local Radio Stations: With Particular Reference to Non-Commercial Local Christian Radio Stations in Norway
Saarbrücken: VDM Verlag Müller (2010), 45 pp.
"Audience research should be an essential part of every broadcasting venture. However, many non-Commercial radio stations hardly do audience research. Often this is due to a lack of human resources and to a large extent also a lack of understanding and awareness of the nature, benefit, and role of a
...
Web-Monitoring: Gewinnung und Analyse von Daten über das Kommunikationsverhalten im Internet
Konstanz: UVK (2010), 412 pp.
Del ágora al rating: La investigación y medición de audiencias
México, DF: Cámara de Diputados; Porrúa (2010), 203 pp.
Gestão da comunicação: Epistemologia e pesquisa teórica
São Paulo: Paulinas (2009), 222 pp.
Twelve Years of Measuring Linguistic Diversity in the Internet: Balance and Perspectives
Paris: UNESCO (2009), v, 56 pp.
"FUNREDES and Union Latine have designed an original research method to measure linguistic diversity in cyberspace. The aim was to use search engines and a sample of word-concepts to measure the proportionate presence of these concepts in their various linguistic equivalences (in Latin languages, En
...
Creating Knowledge for Action: The Case for Participatory Communication in Research
Development in Practice, volume 19, issue 4-5 (2009), pp. 665-677
"This article makes a case for using participatory communication in research. It introduces participatory communication as a citizen-led approach to both creating and expressing knowledge; within research this means that researchers are not simply responsible for generating information and communica
...
Arab News and Conflict: A Multidisciplinary Discourse Study
Amsterdam: John Benjamins Publishing Company (2009), 238 pp.
"Drawing on socio-political-linguistic approaches combined with real-case studies, the author offers a unique discourse analysis model for analysing politically sensitive language in the media. The focus in this study is on the Arab media discourse in times of conflict with Israel and the US, spanni
...
Routledge Handbook of Applied Communication Research
New York: Routledge (2009), xl, 670 pp.
"The Routledge Handbook of Applied Communication Research provides a state-of-the-art review of communication scholarship that addresses real-world concerns, issues, and problems. This comprehensive examination of applied communication research, including its foundations, research methods employed,
...
Erros nas pesquisas eleitorais e de opinião
Rio de Janeiro: Editora Record (2009), 190 pp.
