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Oral History
New York: Oxford University Press (2011), viii, 186 pp.
"This title is part of the 'Understanding Qualitative Research' series, which is designed to provide researchers with authoritative guides to understanding, presenting, and critiquing analyses and associated inferences. There are three subareas in this series: Quantitative Research, Measurement, and
...
The Sage Handbook of Social Network Analysis
London et al.: Sage (2011), xvi, 622 pp.
"This sparkling Handbook offers an unrivalled resource for those engaged in the cutting edge field of social network analysis. Systematically, it introduces readers to the key concepts, substantive topics, central methods and prime debates. Among the specific areas covered are: network theory; inter
...
Audience Research in Extremis: Cold War Broadcasting to the USSR
Participations: Journal of Audience & Reception Studies, volume 8, issue 1 (2011), pp. 104-131
"How could Western broadcasters during the Cold War learn about their audiences in the USSR when they were denied the possibility of conducting surveys within the country? In response to this quandary, second-best approaches were developed at Radio Liberty employing interviews with travellers outsid
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El rating de la televisión: El numerito que mueve millones y desencadena pasiones
Key Guides
Buenos Aires: La Crujía (2011), 174 pp.
"La idea de este libro pretende cumplir dos propósitos: por un lado desarrollar un aspecto didáctico para todos aquellos estudiantes de medios o productores de programas, que recién toman contacto con este indicador y hacerles saber, de manera simple, clara y básica, que es exactamente el rating
...
Triangulation
Wiesbaden: Springer VS, 3., aktual. Aufl. (2011), 129 pp.
"Das Buch führt anhand konkreter Vorgehensweisen in die Diskussion und Praxis der Triangulation ein. Es zeichnet Ursprung und Geschichte des Konzepts sowie kritische Diskussionen nach. Triangulation sollte sich nicht in der reinen Verbindung von Methoden erschöpfen. Erst in der Verknüpfung deren
...
La investigación en comunicación: Métodos y técnicas en la era digital
Barcelona: Gedisa (2011), 284 pp.
Qualitative Sozialforschung: Eine Einführung
Reinbek: Rowohlt Taschenbuch Verlag, 4. Aufl. der vollst. überarb. und erw. Neuausg. 2007 (2011), 617 pp.
"Qualitative Sozialforschung findet immer weitere Verbreitung und differenziert sich immer stärker in Ansätzen und Methoden. Dieses Buch führt entlang des Forschungsprozesses in die theoretischen Grundlagen, die methodischen Ansätze und ihre Anwendung ein. Vorgestellt werden die wichtigsten Meth
...
Acerca del cine como medio expresivo
Valparaíso: Editorial Universidad de Valparaíso (2011), 252 pp.
Qualitative Methoden der Medienforschung
Mannheim: Verlag für Gesprächsforschung (2011), 522 pp.
Interkulturelle Medienkommunikation: Eine Einführung
Wiesbaden: VS Verlag für Sozialwissenschaften (2011), 124 pp.
"Dieses kompakte Lehrbuch, entstanden in Masterkursen, führt in Kategorien und Fragestellungen zur internationalen Kommunikation, zu Modellen gesellschaftlicher Entwicklung, zum Vergleich von Mediensystemen, zur globalen Medienkultur und zu Trends interkultureller Transformation und Integration ein
...
The Handbook of Online and Social Media Research: Tools and Techniques for Market Researchers
Chichester: Wiley (2010), xix, 441 pp.
"Drawing together the new techniques available to the market researcher into a single reference, The Handbook of Online and Social Media Research explores how these innovations are being used by the leaders in the field. This groundbreaking reference examines why traditional research is broken, both
...
Del ágora al rating: La investigación y medición de audiencias
México, DF: Cámara de Diputados; Porrúa (2010), 203 pp.
Media Talk: Conversation Analysis and the Study of Broadcasting
Maidenhead; New York: Open University Press (2010), xii, 185 pp.
"Media Talk" provides an accessible introduction to the analysis of the spoken word by examining linguistic and discursive aspects of broadcast media. Beginning with the observation that talk is central to all genres of radio and television, Ian Hutchby examines the forms of speech used by broadcast
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Audience Research Methods Approach to Local Radio Stations: With Particular Reference to Non-Commercial Local Christian Radio Stations in Norway
Saarbrücken: VDM Verlag Müller (2010), 45 pp.
"Audience research should be an essential part of every broadcasting venture. However, many non-Commercial radio stations hardly do audience research. Often this is due to a lack of human resources and to a large extent also a lack of understanding and awareness of the nature, benefit, and role of a
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Audience Research for Campus Radio Stations
Lagos; Dakar Ponty (SN): Institute for Media and Society (IMS); Panos West Africa (2010), 81 pp.
Web-Monitoring: Gewinnung und Analyse von Daten über das Kommunikationsverhalten im Internet
Konstanz: UVK (2010), 412 pp.
Die Befragung in der Medien- und Kommunikationswissenschaft: Eine praxisorientierte Einführung
Wiesbaden: VS Verlag für Sozialwissenschaften, 2., überarb. Aufl. (2010), 201 pp.
Knowing and Researching Your Audience
"In this chapter we outline the principles and techniques of audience research including qualitative and quantitative methods and techniques and how to understand and interpret Rajar (Radio Joint Audience Research Limited) surveys. We look at some critical perspectives on audience research methodolo
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