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Media Research Techniques
Thousand Oakes et al.: Sage, 2nd ed. (1998), viii, 175 pp.
"The book is designed to provide introductory techniques that allow students to engage immediately in their own research projects, and in so doing they learn various ways of conducting communication research both in theory and practice. The author has added new chapters on experimentation, historica
...
Image-Based Research: A Sourcebook for Qualitative Researchers
London; Bristol: Falmer Press (1998), 318 pp.
"The first part of this book is concerned mainly with theoretical issues, and deals with the use of images in anthropology, sociology and psychology. The second section focuses on image-oriented qualitative research methodology, while the final part of the book is devoted to more practical concerns,
...
Finding Out Fast: Investigative Skills for Policy and Development
London: Sage (1998), 376 pp.
"Recognizing that policy decisions are typically made under pressure of time and on the basis of incomplete data or with limited resources with which to obtain information, the authors provide guidance on how to locate, evaluate and use relevant information, fast. This book is essential reading for
...
Survey Handbook
Washington, DC: Department of the Navy, Total Quality Leadership Office (1997), 53 pp.
Film- und Fernsehanalyse
Stuttgart: Metzler, 2nd ed. (1996), vii, 228 pp.
Alle, nicht jeder: Einführung in die Methoden der Demoskopie
München: Deutscher Taschenbuch Verlag (dtv) (1996), 655 pp.
Doing Media Research: An Introduction
Thousand Oaks; London; New Delhi: Sage (1996), xxviii, 265 pp.
La discusión de grupo (foro grupal)
Buenos Aires; Quito: PROA Asociación Latinoamericana de Comunicación Grupal; Paulinas, 2nd ed. (1995), 56 pp.
"Esta publicación es una introducción de fácil lectura a los principios básicos del debate en grupo y ofrece a los moderadores consejos concretos para organizarlo." (commbox)
Investigación radiofónica: De las palabras a los hechos
Quito: UNDA-AL (1995), 206 pp.
Como conocer la audiencia de una emisora: Los sondeos de audiencia
Quito: Asociación Latinoamericana de Educación Radiofónica (ALER) (1994), 87 pp.
Este cuaderno es una sencilla introducción a las técnicas básicas necesarias para realizar sondeos de audiencia. Los temas centrales son la selección de la muestra y el diseño del cuestionario.
Measuring Media Audiences
London; New York: Routledge (1994), xiii, 202 pp.
Manual de diagnóstico participativo
Quito: Centro de Educación Popular (CEDEP) (1994), 192 pp.
Lo que dicen las radios: Una propuesta para analizar el discurso radiofónico
Quito: Asociación Latinoamericana de Educación Radiofónica (ALER) (1993), 215 pp.
"Analizar el discurso radiofónico es preguntarse de qué maneras los emisores construyen con palabras y sonidos una realidad que ofrecen a sus receptores hecha información, música, entretenimiento, opinión, propaganda [...] Abordamos las tres dimensiones centrales del discurso radiofónico que d
...
Choosing Research Methods: Data Collection for Development Workers
Oxford: Oxfam (1992), 120 pp.
"The advantages and disadvantages of a wide range of research methods are assessed, and guidance is given on how to decide exactly what information is necessary, and how to obtain it, given the resources of time, personnel, and money available. Illustrated with actual examples from the experience of
...
Social Survey Methods: A Fieldguide for Development Workers
Oxford: Oxfam (1991), 131 pp.
Describes simple, low-cost techniques for the effective collection of social and economic information, addressing such issues as study design, management and information, fieldworker selection, training and supervision.
