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Countries / Regions
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Methods applied
Journals
Output Type
Digital Tools in Media Studies: Analysis and Research. An Overview
Bielefeld: transcript Verlag (2009), 191 pp.
Empirische Kommunikationsforschung
Konstanz: UVK (2009), 253 pp.
Mídia de A a Z: Conceitos, critérios e fórmulas dos 60 principais termos de mídia
São Paulo: Pearson Prentice Hall, 3rd ed. (2009), xxii, 344 pp.
Measuring Media Audiences
"This chapter is about some of the practices of audience research and, in particular, the methodologies and techniques employed in measuring the audiences of different broadcasting, print and outdoor media, the cinema as well as new media such as the internet. It also gives attention to audience mea
...
"This is the 'concise edition' of 'The Guide to Researching Audiences'. It is a shorter version of the main Guide, designed to provide an easily accessible summary of the key principles of audience research and some practical information. The full version of the Guide contains more detailed informat
...
L'audience
Paris: CNRS Editions (2009), 184 pp.
"La mesure d'audience est au centre de la télévision, au cœur de la relation entre le public et l'offre de programmes. Pour certains, elle constitue un puissant système de consultation du public, exprimant sa demande, sa satisfaction ; pour d'autres, elle n'est qu'un opérateur du marché public
...
Action Research and New Media: Concepts, Methods and Cases
Cresskill, New Jers.: Hampton Press (2009), xviii, 273 pp.
Performance Audit Handbook: Routes to Effective Evaluation
RAND Europe (2009), xi, 208 pp.
Manual for Measuring ICT Access and Use by Households and Individuals
Geneva: ITU (2009), 114 pp.
Indigenous Methodologies: Characteristics, Conversations, and Contexts
Toronto; Buffalo; London: University of Toronto Press (2009), 201 pp.
Media Studies. Volume 3: Media Content and Media Audiences
Cape Town: Juta (2009), xxvi, 646 pp.
Questionnaire Surveys in Media Research
"This chapter gives an overview of the theory and practices associated with questionnaire surveys as a quantitative methodology, with specific reference to the ways in which surveys are used in media research. An application of how questionnaire surveys are used in audience research is illustrated b
...
Métodos e técnicas de pesquisa em comunicação
São Paulo: Atlas, 2nd ed. (2009), xxiv, 380 pp.
L'analyse des sites internet: Une radiographie du cyberesp@ce
Bruxelles: De Boeck (2009), 335 pp.
Communication Research: Techniques, Methods and Applications
Key Guides
Cape Town: Juta, 2nd ed. (2009), 460 pp.
"The research techniques and methods discussed are applied to researching advertising, mass-media audiences, mass-media efficiency and organisational and development contexts. The research problems or issues addressed are also relevant to other communication fields, including political, government,
...
The Guide to Researching Audiences
Key Guides
Guildford, Surrey: Curtis+Cartwright Consulting; Strategic Content Alliance (2008), 74 pp.
"This guide has been written for people in the UK public sector delivering online digital services who wish to research their audiences. Although it is focused on online digital services, it will also be useful for researching audiences reached via other channels. It is primarily aimed at non-expert
...
Métodos de investigación social
Quito: CIESPAL, 2nd ed. (2008), 580 pp.
Comic-Analyse
Konstanz: UVK (2008), 210 pp.
CampusMedienForschung: Ein Praxishandbuch von Studierenden für Studierende
Bochum: Paragon Verlag (2008), iii, 125 pp.
"Wie viele Rezipienten erreicht unser Medienprodukt? Wie häufig, wie lange, wann und wo wird es genutzt? Wie wird es wahrgenommen? Ziel dieses Leitfadens ist es, Campusmedienforschern die nötigen Instrumente vorzustellen und zu erläutern, mit denen sie rasch und einfach die Antworten auf ihre ind
...
Mediaforschung
Konstanz: UVK (2008), 412 pp.
