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Output Type
Audience Research Methods Approach to Local Radio Stations: With Particular Reference to Non-Commercial Local Christian Radio Stations in Norway
Saarbrücken: VDM Verlag Müller (2010), 45 pp.
"Audience research should be an essential part of every broadcasting venture. However, many non-Commercial radio stations hardly do audience research. Often this is due to a lack of human resources and to a large extent also a lack of understanding and awareness of the nature, benefit, and role of a
...
Measuring Media Audiences
"This chapter is about some of the practices of audience research and, in particular, the methodologies and techniques employed in measuring the audiences of different broadcasting, print and outdoor media, the cinema as well as new media such as the internet. It also gives attention to audience mea
...
Performance Audit Handbook: Routes to Effective Evaluation
RAND Europe (2009), xi, 208 pp.
Communication Research: Techniques, Methods and Applications
Key Guides
Cape Town: Juta, 2nd ed. (2009), 460 pp.
"The research techniques and methods discussed are applied to researching advertising, mass-media audiences, mass-media efficiency and organisational and development contexts. The research problems or issues addressed are also relevant to other communication fields, including political, government,
...
Erros nas pesquisas eleitorais e de opinião
Rio de Janeiro: Editora Record (2009), 190 pp.
Media Studies. Volume 3: Media Content and Media Audiences
Cape Town: Juta (2009), xxvi, 646 pp.
Mídia de A a Z: Conceitos, critérios e fórmulas dos 60 principais termos de mídia
São Paulo: Pearson Prentice Hall, 3rd ed. (2009), xxii, 344 pp.
Action Research and New Media: Concepts, Methods and Cases
Cresskill, New Jers.: Hampton Press (2009), xviii, 273 pp.
Empirische Kommunikationsforschung
Konstanz: UVK (2009), 253 pp.
L'analyse des sites internet: Une radiographie du cyberesp@ce
Bruxelles: De Boeck (2009), 335 pp.
Creating Knowledge for Action: The Case for Participatory Communication in Research
Development in Practice, volume 19, issue 4-5 (2009), pp. 665-677
"This article makes a case for using participatory communication in research. It introduces participatory communication as a citizen-led approach to both creating and expressing knowledge; within research this means that researchers are not simply responsible for generating information and communica
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Digital Tools in Media Studies: Analysis and Research. An Overview
Bielefeld: transcript Verlag (2009), 191 pp.
L'audience
Paris: CNRS Editions (2009), 184 pp.
"La mesure d'audience est au centre de la télévision, au cœur de la relation entre le public et l'offre de programmes. Pour certains, elle constitue un puissant système de consultation du public, exprimant sa demande, sa satisfaction ; pour d'autres, elle n'est qu'un opérateur du marché public
...
Métodos e técnicas de pesquisa em comunicação
São Paulo: Atlas, 2nd ed. (2009), xxiv, 380 pp.
Indigenous Methodologies: Characteristics, Conversations, and Contexts
Toronto; Buffalo; London: University of Toronto Press (2009), 201 pp.
Arab News and Conflict: A Multidisciplinary Discourse Study
Amsterdam: John Benjamins Publishing Company (2009), 238 pp.
"Drawing on socio-political-linguistic approaches combined with real-case studies, the author offers a unique discourse analysis model for analysing politically sensitive language in the media. The focus in this study is on the Arab media discourse in times of conflict with Israel and the US, spanni
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Routledge Handbook of Applied Communication Research
New York: Routledge (2009), xl, 670 pp.
"The Routledge Handbook of Applied Communication Research provides a state-of-the-art review of communication scholarship that addresses real-world concerns, issues, and problems. This comprehensive examination of applied communication research, including its foundations, research methods employed,
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Questionnaire Surveys in Media Research
"This chapter gives an overview of the theory and practices associated with questionnaire surveys as a quantitative methodology, with specific reference to the ways in which surveys are used in media research. An application of how questionnaire surveys are used in audience research is illustrated b
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"This is the 'concise edition' of 'The Guide to Researching Audiences'. It is a shorter version of the main Guide, designed to provide an easily accessible summary of the key principles of audience research and some practical information. The full version of the Guide contains more detailed informat
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Twelve Years of Measuring Linguistic Diversity in the Internet: Balance and Perspectives
Paris: UNESCO (2009), v, 56 pp.
"FUNREDES and Union Latine have designed an original research method to measure linguistic diversity in cyberspace. The aim was to use search engines and a sample of word-concepts to measure the proportionate presence of these concepts in their various linguistic equivalences (in Latin languages, En
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