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Erfolgreiche Websites: SEO, SEM, Online-Marketing, Usability
Bonn: Rheinwerk, 3., aktualisierte und erw. Aufl. (2015), 991 pp.
"Haben Sie sich auch schon einmal gefragt, weshalb manche Websites erfolgreich sind und andere nicht? Entscheidend sind hier sehr viele unterschiedliche Faktoren. Mit diesem Buch erfahren Sie alles, was Sie für Ihren erfolgreichen Webauftritt benötigen, und es beantwortet Ihre Fragen: Wie nutze ic
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Las claves de la publicidad
Madrid: ESIC Editorial, 8th ed. (2015), 479 pp.
Comunicándonos en nuestras organizaciones
San José (CR): Voces Nuestras; Brot für die Welt (2015), 31 pp.
Communication Ethics in a Connected World
Bruxelles et al.: PIE Lang (2015), 432 pp.
"The chapters of the first section focus on general concepts about communication and public relations ethics as well as corporate social responsibility. Three sections then deal with: the specific situation of communication and PR ethics in various European countries; the evolution of ethical skills
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Architecture de l'information: Méthodes, outils, enjeux
Louvain-la-Neuve: De Boeck (2015), 205 pp.
"On compte aujourd'hui plus d'un milliard de sites web et applications mobiles. Dans un environnement aussi compétitif, la fidélité de l'internaute à une interface ou à une ressource dépend en grande partie de l'expérience de sa visite. C'est pourquoi le rôle de l'architecte de l'information
...
Communication Evaluation in International Organisations: Methodology, Influence and Use
London: London School of Economics and Political Science, Doctoral Thesis (2015), 305 pp.
"International organisations (IOs) wield considerable influence in today’s world. Distinguishing them from other actors are the new ideas they produce and communicate that can reframe global debates. However, there is little research about how these organisations evaluate their communication activ
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Manual de la comunicación publicitaria
Valencia: campgràfic, 2nd ed. (2015), 249 pp.
Krisenkommunikation
Konstanz; München: UVK, 2., völlig überarb. Aufl. (2014), 255 pp.
"»Krisen meistert man am besten, indem man ihnen zuvorkommt«. Nach diesem Motto vermitteln Peter Höbel und Thorsten Hofmann wichtiges Grundlagenwissen über Krisen, beschreiben, wie man sich auf schwierige Situationen vorbereitet (Prävention) und zeigen angemessene Reaktion im Krisenfall (Interv
...
Evaluating Public Relations: A Guide to Planning, Research and Measurement
London et al.: Kogan Page, 3rd ed. (2014), viii, 199 pp.
"Operating under tight budget constraints and with an ever-increasing range of tools and technologies to choose from, PR professionals have never been under so much pressure to justify their decisions. Evaluating Public Relations advises PR practitioners at all levels on how to demonstrate clearly a
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Bloggers Boot Camp: Learning How to Build, Write, and Run a Successful Blog
Burlington, Mass.; Abindon, Oxon: Focal Press, 2nd ed. (2014), xix, 183 pp.
"Bloggers Boot Camp shows you how to create and maintain a successful blog in today's world. It teaches you how to find a niche, find your unique voice, and how to hold a conversation with that audience. It provides you with all the right tools appropriate to your content, writing style, and message
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Are We There Yet? Evaluating Your Online Media Strategy for Nonprofits
Nonprofit Network (2014), 24 pp.
"In this book we help you understand how to measure your online media work by not simply looking at the numbers, but by going beyond the numbers to assess whether the messages you are sending out are actually helping achieve your communications goals." (Page 2)
Blogging for Writers: How Authors and Writers Build Successful Blogs
Lewes, East Sussex: Ilex (2014), 176 pp.
Leitfaden Krisenkommunikation
Berlin: Bundesministerium des Innern (2014), 52 pp.
Stories That Move Mountains: Storytelling and Visual Design for Persuasive Presentations
Chichester: Wiley (2013), 259 pp.
Evaluation of International and Non-Governmental Organizations’ Communication Activities: A 15 Year Systematic Review
Public Relations Review, volume 39, issue 5 (2013), pp. 572-574
"The purpose of this paper is to understand how intergovernmental organizations and international non-governmental organizations have evaluated their communication activities and adhered to principles of evaluation methodology from 1995–2010 based on a systematic review of available evaluation rep
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Bad buzz: Gérer une crise sur les médias sociaux
Paris: Eyrolles (2013), 192 pp.
Guide for Uncertainty Communication
The Hague: PBL Netherlands Environmental Assessment Agency (2013), 26 pp.
"Dealing with uncertainty has been an important and distinct topic for PBL Netherlands Environmental Assessment Agency (formerly MNP) and the Dutch National Institute for Public Health and the Environment (RIVM), in terms of analysis and communication. Acting responsibly with regard to this issue is
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Kommunizieren lernen ... Anregungen zur Selbsthilfe
München: Friedrich-Ebert-Stiftung (FES) (2013), 40 pp.
The Handbook of Crisis Communication
Chichester; Malden, Mass.: Wiley Blackwell, paperback ed. (2012), xxvii, 737 pp.
U.S. and Finnish Journalists: A Comparative Study of Roles, Responsibilities, and Emotional Reactions to School Shootings
In: School Shootings: Mediatized Violence in a Global Age
Leeds: Emerald Publishing (2012), pp. 141-160
"In the chapter, journalistic work ethics on the scene during school shootings and journalists’ psychological stress reactions after such work is studied. Approach: Findings are based on several qualitative studies carried out separately at different time periods, spanning over a decade. Included
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