Filter
117
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43
Key Guidance
7
Top Insights
2
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Crisis Communication
20
Communication & Conversation Skills
15
Presentation Skills & Techniques
12
Advertising Planning & Implementation
11
Public Relations
9
Organizational Communication, Institutional Communication
9
Advertising
8
Ethics in Public Relations
7
Public Relations: Evaluation, Monitoring, Impact Assessment
7
Nonprofit Public Relations: Evaluation, Monitoring, Impact Assessment
6
Blogging, Blogs
6
Corporate Communications
6
Campaigning: Evaluation, Monitoring, Impact Assessment
5
Interpersonal Communication, Interpersonal Relations
5
Advertising Campaigns
4
Radio Advertising
4
Television Advertising
4
Communication Strategies
4
Social Media Marketing & Digital Public Relations
4
Audience Research Methods
3
NGOs & Civil Society Organizations: Communication Strategies & Practices
3
Storytelling
3
NGO Websites
3
Website Design & Development
3
Disaster & Humanitarian Crisis Communication
3
Emergency Health Communication
3
Evaluation Methods, Evaluation Tools
3
Moderation / Facilitation Skills & Techniques
3
Persuasive Communication
3
Science Communication & Research Dissemination
3
Advertising Agencies
2
Advertising Audiences & Target Groups
2
Advertising Ethics
2
Nonprofit Advertising, Advertising for Noncommercial Purposes
2
Print Media Advertising
2
Radio Spots
2
Social Media Analytics, Web Metrics, User Data Analytics
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Parish Communication, Parish Public Relations
2
Nonprofit Public Relations & Marketing
2
Public Relations: Interview Skills & Training
2
Public Relations: Planning & Implementation
2
Digital Media Usability
2
Digital Skills, Digital Production Skills
2
Websites
2
Disaster Risk & Preparedness Communication, Disaster Prevention Communication
2
Countering Hate Speech, Disinformation & Propaganda
2
Image Ethics, Ethics in Photojournalism
2
Journalism Ethics
2
Evaluation Reporting & Communicating Results
2
Organizational Communication: Evaluation, Monitoring, Impact Assessment
2
Strategy Development & Strategic Planning
2
Risk Communication
2
Rhetorics, Public Speaking, Speeches
2
Voice & Speaking
2
Corporate Social Responsibility
2
Marketing & Branding
2
Social Photography
2
Interviewing (Qualitative Research Method)
2
Infographics & Data Visualization
2
Visualization
2
Advertising Markets & Industries
1
Advertising Psychology
1
Digital Advertising, Online Advertising
1
Native Advertising (Paid Content Produced by the Editorial Team in the Same Style as Organic Editorial Content)
1
Civic Engagement, Citizen Participation, Civil Society & Digital Communication
1
Agricultural Information & Extension
1
Audiences & Users
1
Audience Segmentation, User Typologies, Personas
1
Campaigning
1
Catholic Church and Communication
1
Basic Christian Communities
1
Theologies of Communication
1
Internet Censorship Circumvention Tools & Strategies
1
Development Aid Public Relations, Development Public Awareness Raising
1
Nonprofit Public Relations: Design & Implementation
1
Online Marketing, Online Public Relations
1
Public Relations: Radio
1
Social Marketing
1
Strategic Communication Planning
1
Community Communication
1
Comunicación Popular
1
Community Development
1
Community Media
1
Community Radios
1
Groups, Group Communication, Group Development
1
Conflict Reporting, Armed Conflict Reporting
1
Conflict-Sensitive / Peace Communication
1
Crime & Violence Reporting
1
Extremism & Terrorism Reporting
1
Extremist & Terrorist Digital / Social Media Presence
1
Discourse & Discourse Analysis
1
Messages, Message Design, Message Analysis
1
Writing & Writing Styles
1
Creative Writing
1
Development Communication, Communication for Development (C4D)
1
Development Aid Reporting
1
Rural Communication for Development
1
Digital Platforms & Intermediaries
1
Political Blogging
1
Financing Digital / Online Media
1
Online Public Relations
1
Podcasts
1
Search Engines
1
Social Media
1
Social / Digital Media and ICTs in Disaster & Humanitarian Crisis Management & Prevention
1
Disaster & Humanitarian Crisis Information Management
1
Early Warning: Disasters
1
Disinformation, Misinformation, Fake News
1
Information Management
1
Media Markets
1
Radio Marketing, Branding & Promotion
1
Teaching & Teaching Methods
1
Training Courses, Course Development
1
Universities
1
Ethics in Entertainment
1
Environmental Communication
1
Ethics in Media & Communication
1
Evaluation Approaches, Purposes & Frameworks
1
Evaluation Criteria, Evaluation Indicators
1
Evaluation Design & Implementation
1
Collaboration
1
Good Practice Examples
1
Cancer Prevention, Cancer Communication
1
Counselling
1
COVID-19 Communication
1
Health Campaigns: Planning & Implementation
1
Health Information Materials
1
Sexual Health Communication, Reproductive Health Education, Family Planning
1
Therapeutical Use of Communication & Media
1
Transnational & Comparative Communication Research
1
International Organizations
1
European Union (EU)
1
Journalists Dealing with Risks & Threats, Resilience & Wellbeing of Media Workers
1
Election Reporting
1
Presentation of Information
1
Corporate Communications: Internal
1
Corporate Identity
1
Crisis Management
1
Human Resources Development, Personnel Management
1
Leadership, Leadership Development
1
Organisational Culture
1
Organisational Learning
1
Strategic Alliances, Strategic Partnerships
1
Migration & Refugees Reporting & (Social) Media Representation
1
Reputation
1
Applied Communication Research
1
Data Analysis & Interpretation
1
Focus Groups & Group Discussions (Qualitative Research Method)
1
Questionnaires, Questionnaire Design
1
Non-Western Communication Approaches
1
Visual Communication
1
Audio Slide Shows, Sound Image Shows
1
Colours
1
Design & Layout
1
Slides, Slideshows
1
Language
Document type
Countries / Regions
Authors & Publishers
Media focus
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Methods applied
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Output Type
Publicidad con sentido social
Top Insights
Universidad Pontificia Bolivariana (2019), 286 pp.
"[...] Lamentablemente, en nuestro país, las teorías asociadas al mercadeo y la publicidad social son escasas, y los teóricos que se pueden asociar a estas propuestas son, por lo mismo, bastante limitados. En contraposición, y muy a pesar de que Colombia cuente con pocos investigadores, las camp
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Liderazgo estratégico y gestión de la comunicación
Pamplona: EUNSA (2019), 322 pp.
"La comunicación corporativa opera en un entorno cada vez más complejo y exigente. Las presiones desde el entorno de la organización implican nuevas rendiciones de cuentas, compromiso con los grupos de interés, aumento del cinismo público y un nuevo ecosistema comunicativo. Internamente, tambi
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Data Story: Explain Data and Inspire Action Through Story
Oakton, Virginia: IdeaPress Publishing (2019), vii, 224 pp.
"Duarte and her team have culled through thousands of data slides of her clients in technology, finance, healthcare, and consumer products, to decode how the highest performing brands communicate with data. DataStory teaches you the most effective ways to turn your data into narratives that blend th
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Guía para la gestión de la comunicación en las instituciones
Key Guidance
Lima: Brot für die Welt, Oficina Regional Andina; Calandria (2019), 112 pp.
"El documento consta de seis capítulos, a través de los cuales se presenta de manera conceptual y metodológica que debemos considerar para ir diseñando nuestro plan o estrategia de comunicación.
El primer capítulo aborda el contexto institucional del cual parte la comunicación en las instituc
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Social Media and Crisis Communication
New York; London: Routledge (2018), xx, 461 pp.
"Social Media and Crisis Communication provides a unique and timely contribution to the field of crisis communication by addressing how social media are influencing the practice of crisis communication. The book, with a collection of chapters contributed by leading communication researchers, covers
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Evaluating Public Communication: Exploring New Models, Standards, and Best Practice
London; New York: Routledge (2018), xix, 392 pp.
"Chapters feature: A review of 30 frameworks and models that inform processes for evaluation in advertising, public relations, health communication and promotion, government communication and other specialist fields including the latest recommendations of industry bodies, evaluation councils, and re
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Communications Monitoring, Evaluating and Learning Toolkit
Key Guidance
London: Overseas Development Institute (ODI) (2018), 24 pp.
"This toolkit provides a framework to think about communications monitoring, evaluation and learning (MEL), and provides example questions, indicators and tools to do it. Communications MEL is, in many ways, straightforward. Yet organisations across the sector still grapple with how to embed it in t
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Disinformation Toolkit
Washington, DC: InterAction (2018), 27 pp.
"As the largest alliance of U.S.-based nonprofits that work around the world, we believe it is critical to raise awareness about the evolving threat of online disinformation. Whether our members are providing emergency assistance to people fleeing conflicts, promoting democratic governance in places
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Crisis Communication: Case Studies and Lessons Learned from International Disasters
New York: Routledge (2018), xxvii, 195 pp.
"Crisis Communication is an in-depth examination of recent tragedies and natural disasters that have occurred around the globe. The book covers three types of incidents: natural catastrophes, accidents and terror attacks. It focuses on the communication aspect of each incident and provides accounts
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„Mehr Wert für eine bessere Welt?“ Evaluation und Controlling der Kommunikation von Nichtregierungsorganisationen (NGO)
"Zunächst werden theoretische Konzepte und Modelle sowie die empirische Forschung zum Einsatz von Evaluation und Controlling für die NGO-Kommunikation gesichtet. Dabei werden auch Konzepte für die Evaluation von Organisationen sowie für die Kommunikation von Nonprofit-Organisationen (NPO) als al
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Manual de planificación de medios: Todo lo que hay que saber para planificar correctamente los medios
Madrid: ESIC Editorial, 6th ed. (2018), 622 pp.
Culture and Crisis Communication: Transboundary Cases from Nonwestern Perspectives
New York: Wiley (2017), xxix, 376 pp.
"Culture and Crisis Communication presents an examination of how politics, culture, religion, and other social issues affect crisis communication and management in nonwestern countries. From intense human tragedy to the follies of the rich, the chapters examine how companies, organizations, news out
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Crisis Communications: A Casebook Approach
New York; London: Routledge, 5th ed. (2017), xiv, 423 pp.
"Crisis Communications: A Casebook Approach presents case studies of organizational, corporate, and individual crises, and analyzes the communication responses to these situations. Demonstrating how professionals prepare for and respond to crises, as well as how they develop communications plans, th
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Claves en la planificación de la publicidad online: Fundamentos, herramientas y retos
Madrid: Asociación para la Investigación de Medios de Comunicación (AIMC), revised ed. (2017), 324 pp.
Fundamentos de la publicidad
Madrid: ESIC Editorial (2017), 255 pp.
Handbuch Strategische Kommunikation: Grundlagen - innovative Ansätze - praktische Umsetzungen
Wiesbaden: Springer Gabler, 2., vollst. überarb. und erw. Aufl. (2016), xvi, 610 pp.
"Der erste Band der „Handbuchreihe Kommunikation“ beschäftigt sich mit der mittel- bis langfristigen Schwerpunktlegung der Kommunikation von Unternehmen. Dem Leser wird ein Überblick über die verschiedenen Themenfelder der Kommunikation unter strategischen Aspekten gegeben. Neben den Grundlag
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The Handbook of International Crisis Communication Research
Chichester: Wiley Blackwell (2016), xix, 525 pp.
"The Handbook of International Crisis Communication Research articulates a broader understanding of crisis communication, discussing the theoretical, methodological, and practical implications of domestic and transnational crises, featuring the work of global scholars from a range of sub-disciplines
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Architecture de l'information: Méthodes, outils, enjeux
Louvain-la-Neuve: De Boeck (2015), 205 pp.
"On compte aujourd'hui plus d'un milliard de sites web et applications mobiles. Dans un environnement aussi compétitif, la fidélité de l'internaute à une interface ou à une ressource dépend en grande partie de l'expérience de sa visite. C'est pourquoi le rôle de l'architecte de l'information
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Communication Evaluation in International Organisations: Methodology, Influence and Use
London: London School of Economics and Political Science, Doctoral Thesis (2015), 305 pp.
"International organisations (IOs) wield considerable influence in today’s world. Distinguishing them from other actors are the new ideas they produce and communicate that can reframe global debates. However, there is little research about how these organisations evaluate their communication activ
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