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Authors & Publishers
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Journals
Output Type
Guide to Managerial Communication: Effective Business Writing and Speaking
Upper Saddle River, New Jers.: Prentice Hall, 6th ed. (2003), ix, 198 pp.
Advertising: Principles and Practice
Englewood Cliffs, New Jers.: Prentice Hall, 6th ed. (2003), 599 pp.
Farbe für Websites
Hamburg: Rowohlt (2002), 176 pp.
The New Handbook of Organizational Communication: Advances in Theory, Research, and Methods
Thousand Oaks; London; New Delhi: Sage (2001), xxxi, 911 pp.
"Organizational communication as a discipline has grown tremendously over the latter part of the century, but accompanying that growth has been a struggle to establish a clear identity for the field. The ongoing evolution of complex organizations in an equally complex global environment has scholars
...
Wirkungsvoll präsentieren: Zielgruppengerecht in jeder Situation
Niedernhausen: Falken (2001), 190 pp.
Visualisieren - Präsentieren - Moderieren
Offenbach: Gabal Verlag, 21., erw. Aufl. (2001), 187 pp.
Crashkurs Medienauftritt: Überzeugen in Interviews mit Gegenwind
Wien; Frankfurt am Main: Ueberreuter (2000), 198 pp.
Kommunikationsmanagement: Marketing-Kommunikation vom Briefing bis zur Realisation
Stuttgart: Schäffer-Poeschel, 3rd revised and compl. ed. (1999), 916 pp.
"Die Elemente der Kommunikationspolitik, in den einschlägigen Marketing-Kompendien nur abrißhaft dargestellt, erfahren in diesem Buch eine eingehende, direkt an den praktischen Erfordernissen orientierte Darstellung. Dargestellt werden die u.a. die Elemente des Briefing, die Erstellung des Werbeko
...
La publicidad de bien social
Buenos Aires: Paulinas (1997), 87 pp.
Media Planning: A Practical Guide
Lincolnwood (Chicago), Illinois: NTC Business Books, 3rd ed. (1996), xii, 209 pp.
"This book presents media dynamics--definitions of various popular media terms and how these terms fit into media planning analysis. The latter part of the book deals with media plan development--how a media plan is constructed and what students should consider in that construction. Interspersed are
...
Kleine Sprech- und Gesprächserziehung für kirchliche Mitarbeiter
Düsseldorf: Patmos (1993), 142 pp.
Presentation and Communication Skills: A Handbook for Practitioners
Bath: Macmillan Magazines (1993), 81 pp.
El spot radiofónico
San José (CR): Radio Nederland Training Centre (RNTC) (1991), 90 pp.
Dia-Vorträge: Planung, Gestaltung, Durchführung
Stuttgart; New York: Thieme, 2nd ed. (1989), xi, 204 pp.
Communication Skills for Rural Development
London: Evans Brothers (1984), vii, 119 pp.
"To overcome the many problems inherent in rural development in tropical countries, most governments and aid agencies have put in the field teams of extension workers as 'Change Agents' who train and advise the local people to help themselves. This book is a practical companion for the Change Agent
...
