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Countries / Regions
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Journals
Output Type
"This book fills a gap in book marketing literature, as it focuses on marketing books in developing countries. It is, indeed, "a handbook on good practice". How much should you spend for your marketing budget? How to write effective copy? How much time does it take before the first book reviews appe ... more
"Les articles sont issus de trois conférences organisées à Accra en 1996, Kampala en 1997 et Accra en 1999 sur le thème "Les médias et la construction de la paix en Afrique". Le comportement et la coresponsabilité des médias pendant le génocide rwandais de 1994 ont été à l'origine de cett ... more
"This study is currently the most comprehensive survey of textbook distribution in sub-Saharan Africa. If offers a detailed survey and analysis of the key policy issues affecting book distribution in Africa today. The study was organized and co-ordinated by International Book Development Ltd. in Lon ... more
Seit Mitte der neunziger Jahre wurde der senegalesische Medienmarkt durch die Aufgabe des staatlichen Informationsmonopols liberalisiert. Es wurde nicht nur eine Vielzahl von privaten Radiostationen und Tageszeitungen eingeführt, sondern auch das Fernsehangebot erweitert. Der Autor führt diese Lib ... more
"Through four case studies, this book examines some of the key issues in funding provision of textbooks and training materials in Africa. The case studies, contributed by experts in textbook production and distribution, offer individual country perspectives from The Gambia, Lesotho, Mozambique and C ... more