Media Use, Media Consumption
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Methods applied
Journals
Output Type
"Most adult Namibians own mobile phones (88%) and radios (67%). Four in 10 (40%) own television sets, and one in four (25%) own computers. Daily Internet use has multiplied over the past decade, increasing from 5% in 2008 to 28% in 2019. But more than four in 10 Namibians (44%) still “never” use ... more
"Radio remains the leading source of media news for adult Zimbabweans. Six out of 10 citizens (59%) said they get news regularly (“every day” or “a few times a week”) via the radio, compared to 33% for television and 17% for newspapers. About one in five citizens get news regularly from soci ... more
"La tiranía del rating se ha convertido en los últimos años en una expresión muy utilizada por diferentes actores de la industria de los medios de comunicación, que desconfían de la forma en la que las métricas miden el comportamiento de las audiencias. Los compradores, los periodistas, los a ... more
"This article explores the reception practices of multi-lingual audiences in Ghana, focusing on their views on the different norms and approaches of local language and English language radio newscasts. Using data from a convenience sample of 1000 radio listeners in five Ghanaian cosmopolitan cities ... more
"The aim of the report has been to identify data about reading habits of the population in a selection of countries, then to summarise them. Our hope is that this report will form an empirical base and a starting point for further research and discussions regarding this important topic for the inter ... more
"In contemporary high-choice media environments, the issue of media trust and its impact on people’s media use has taken on new importance. At the same time, the extent to which people trust the news media and how much it matters for their use of different types of media is not clear. To lay the g ... more
"The Afrobarometer survey conducted in late 2019 shows that although radio and television remain the most dominant news sources, daily news consumption via social media (by 22% of Ghanaians) and the Internet (19%) is steadily increasing. Social media is less trusted as a source of information – on ... more
"In the mid-20th century, when media research came into its own, this task was more straightforward. There were only a few different ways to get news, and all were clearly distinct – print publications, radio or television. But over the past decades, in addition to a plethora of new forms of news ... more
"Across various demographics, Sri Lankan audiences highly value news and current information. More than three quarters (77%) identified news as being very important, and another 18% said it was somewhat important. National news on current affairs had the highest level of audience interest (76%), fol ... more
"L’utilisation de la mesure d’audience par les médias est faible en Côte d’Ivoire. Selon une étude du Ministère de la Communication, de l’Économie Numérique et de la Poste (2017), la plupart des médias ivoiriens naviguent à vue sans une véritable connaissance et maîtrise du marché ... more
"Quatre Togolais sur cinq environ disposent d’une radio dans leur ménage (81%) et suivent régulièrement les informations à la radio (78%). Deux ménages sur cinq (44%) ne possèdent pas de télévision. La moitié (51%) des Togolais ne suivent jamais ou rarement les informations à la télé. ... more

El futuro de los medios

cadem (2020), 27 slides

Estudio: Medios de comunicación post crisis

Santiago de Chile: cadem (2020), 26 slides

Estudio: Medios de comunicación en coronavirus

Santiago de Chile: cadem (2020), 34 slides
"Facebook is “best” source of information for elections, but television is still most trusted Among irst time youth voters, 83% of survey respondents cited Facebook as the best channel to receive elections information. In Myanmar, Facebook and the Internet are virtually interchangeable. Key Info ... more
"En El Alto funcionan cerca de 60 medios impresos, de radio y televisivos, además de media docena de portales digitales informativos. Los periodistas suman alrededor de 200, aunque la mayoría de ellos carecen de una relación laboral formal y desarrollan su trabajo en condición de productores ind ... more
"En el área rural, se ratifica la predominancia de la radio sobre los otros medios (59% escucha siempre o casi siempre), seguido muy de cerca de la televisión (56% mira televisión) y luego los medios digitales, el Facebook (41% se conecta) es más reconocido como un medio de información que el W ... more
"Nove em cada 10 adultos conectados escutam rádio off-line. O rádio é o meio líder em confiança no Brasil. 64% percebem que a maioria das notícias consumidas no rádio é verdadeira. Mais da metade dos ouvintes brasileiros ligam o rádio porque querem se informar. Quando usado de forma combina ... more
"This study was specfically intended to: 1. provide comprehensive insight into the public’s media consumption patterns, and its underlying causes: a) values; b) needs and interests, particularly regarding media content; c) motivation and aspirations, with specific emphasis on buying media content; ... more