Media Use, Media Consumption
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"The study sought to find out radio listenership among women in Kipkelion West Sub-County, to establish the choice of radio programs and stations that interests the women, to assess the preference of radio to other mass communication media among women and to find out the gratifications women seek to ... more

Media

Russian Analytical Digest, issue 197 (2017), 17 pp.
"About two-thirds of Turkish adults (65.0%) currently say they go online for news at least weekly. Among Kurdish speakers, that figure is much higher at 70.8%. Half of all residents (50.2%) say they use newspapers or magazines for news every week. While four in five adults (80.5%) say they get news ... more
"KANA TV is the most popular station with over 30% share and an average audience of almost 3 million while EBS comes second reaching half the audience KANA TV reaches. EBC1, JTV, and Nahoo close out the top 5 stations which comprise 81% of total share." (Slide 9)
"This report captures of the findings of the “Youth on Screen” initiative, which was born out of a growing desire amongst youth civil society groups and broadcasters in the Southern Mediterranean Region to tackle the issue of youth representation on television head on. The report not only looks ... more

Media Consumption in Ukraine

Arcata, Calif.: Internews; USAID (2017), 61 pp.
"Although television is still the number one media for Ukrainians, it continues to lose its audience share. The positions taken by other traditional media (e.g. radio, print) remain stable. The growth in the size of the online population has stagnated and the number of internet users and those getti ... more
"Segmented media audiences often reflect deeper divides within a society. As the relationship between race and class is dynamically changing in South Africa, I investigate to what extent students from different racialised and socio-economic backgrounds differ in their media consumption habits. I con ... more
"This study shows that the use of media in Iraq is only partly based on ethno-sectarian patterns, and that the majority of media users are not naively susceptible to the views of individual media offerings. There are broadcasters that explicitly appeal to ethno-denominational target groups, and ther ... more
"Audience measurement techniques currently fail to provide a clear picture of trends in children’s television viewing because of the diversification in devices on which television content can be viewed. It is argued that understanding how children engage with television content is undermined by co ... more
"Overall, three quarters (72%) of Australians aged 15 years and over are aware of community radio. Since 2012, this survey has also asked survey respondents which individual community radio stations they had heard of, providing the ability to verify the stated awareness with specific station example ... more
"Women are underrepresented in newsrooms and are less likely to read political and international news. Preliminary data shows that news organizations with a higher share of women writing the news and in leadership positions also have a higher share of women in their audience. A number of academic st ... more
"Con el objetivo de incluir a toda la población del país en las audiencias radiales, el Grupo RPP encargó una investigación a nivel nacional rural que representa el 22% de la población, según cifras oficiales del INEI. De este modo, al juntar los resultados de la audiencia de esta investigaci ... more
"The Bougainville Audience Research Study seeks to increase understanding of the Information and Communication landscape in Bougainville [Papua new Guinea] for the Autonomous Bougainville Government (ABG). The research is designed to inform the development, implementation and evaluation of communica ... more
"Turks still have a large number of media outlets available to them, though press freedom is increasingly circumscribed. A significant portion of the population – especially among the better educated – express some degree of dissatisfaction with Turkish media. No single media outlet enjoys clear ... more
"In a nutshell, this research reveals that indigenous Tamil Christian satellite television channels [i.e., Angel TV, Aaseervatham TV, Madha TV, Power of God TV, Salvation TV] are liked by the Christian viewers. The viewers watch those channels for the gratifications of moral, psychological, and reli ... more
"The survey indicates that radio remains the most widely accessed broadcast platform in Sierra Leone. In all, eight out of 10 (81%) Sierra Leoneans have access to radio, and 47% listen to it daily. Radio listenership is fractured, however, with no single station able to reach a national audience. Ar ... more