Media Use, Media Consumption
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"The survey found that 58% of Kenyans interviewed consume TV content on a typical day. This translates to approximately 16,740,493 Kenyans aged above 15 years who consume TV content. This is a drop from 74% of the respondents recorded in the 2020 survey. Across the regions, 60% of persons in North E ... more
"Eight in 10 adult Zimbabweans (80%) say they have heard about social media. More than four in 10 (42%) citizens say they get news from social media “every day” or “a few times a week.” Among those who have heard about social media the vast majority (91%) say social media helps keep people i ... more
"Radio remains most popular media platform. Over half listen to the radio weekly. Internet is more accessed than TV. TV is watched mostly by young, urban, wealthier people. Men use all media platforms more than women [...] A nationally representative sample of 2,004 adults aged 18+ in Somalia were i ... more
"In dem Artikel wird das Konzept der mediatisierten Lebensführung entfaltet, das sich speziell dazu eignet, um den Wandel des Medienhandelns im Zuge von Alltagsumbrüchen wie Trennungen, Elternschaft oder Wohnungswechsel zu analysieren. Eine zentrale Besonderheit des Konzepts ist, dass es den Allta ... more
"El presente trabajo se propuso identificar el uso, la dependencia y la confianza que se tuvo en los medios de comunicación y los medios sociales al inicio de la cuarentena decretada por el Estado mexicano con motivo de la llegada del nuevo coronavirus a México. Para responder al objetivo señalad ... more
"Wie steht es aus Sicht der Katholikinnen und Katholiken um ihre katholische Kirche? Betrachten sie diese überhaupt als "ihre" Kirche? Welche Medien nutzen Katholikinnen und Katholiken, um kirchliche und religiöse Inhalte und Botschaften zu erhalten? Diesen und weiteren Fragen geht der "MDG-Trendm ... more
"This book investigates news use patterns among five different generations in a time where digital media create a multi-choice media environment. The book introduces a new model – The EPIG Model (Engagement-Participation-Information*Generation) – to study how different generational cohorts’ e ... more
"In the rapidly changing news ecosystems of emerging economies, news outlets are struggling to remain relevant and build loyal relationships with youth audiences (18 to 35 years old). As youth populations continue to grow in low-and-middle income countries, it is critical for independent media organ ... more
"This Information Ecosystem Assessment documents how information around the COVID-19 pandemic is produced, consumed, and shared in Sudan contributing to the existence of multiple and overlapping information sub-systems within the supply side of the broader ecosystem. The findings show how the centra ... more

El futuro de los medios

cadem (2020), 27 slides
"Una antigua canción de 1979 (Video killed the radio star de The Buggles) decía en su título que el video había matado a la radio. Quizás esa fue la percepción que se tuvo por un momento debido al surgimiento de fenómenos sociales como MTV (una cadena de televisión que sólo transmitía vide ... more
"La tiranía del rating se ha convertido en los últimos años en una expresión muy utilizada por diferentes actores de la industria de los medios de comunicación, que desconfían de la forma en la que las métricas miden el comportamiento de las audiencias. Los compradores, los periodistas, los a ... more
"Key finding 1: A trusted thirdperson is the most important information provider. When asked for their main source of information, family, friends, and religious leaders accounted for 89% of the response choices combined. Additionally, 97% stated they trust their family and friends. Key finding 2: S ... more
"As the COVID-19 pandemic continues to spread across Africa, educators, policy makers, parents, and pupils face uncertainty about the path forward. In Kenya, the government has halted all in-person teaching at the primary and secondary levels and moved to remote teaching. Survey findings show, howev ... more
"Radio remains the leading source of media news for adult Zimbabweans. Six out of 10 citizens (59%) said they get news regularly (“every day” or “a few times a week”) via the radio, compared to 33% for television and 17% for newspapers. About one in five citizens get news regularly from soci ... more
"Facebook is “best” source of information for elections, but television is still most trusted Among irst time youth voters, 83% of survey respondents cited Facebook as the best channel to receive elections information. In Myanmar, Facebook and the Internet are virtually interchangeable. Key Info ... more