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Authors & Publishers
Media focus
Publication Years
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Journals
Output Type
Knowing and Researching Your Audience
"In this chapter we outline the principles and techniques of audience research including qualitative and quantitative methods and techniques and how to understand and interpret Rajar (Radio Joint Audience Research Limited) surveys. We look at some critical perspectives on audience research methodolo
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Iraq Media Study: National Audience Analysis
Washington, DC: IREX; D3 Systems (2010), 43 pp.
The IREX Audience Measurement Survey 2009 in Iraq was an ad hoc national quantitative research study on media usage, habits and attitudes of people over the age of 15, across Iraq, with a total sample size of 2,200 individuals. The total sample consists of a representative sample of 2,000 individual
...
Making Connections: Using Data on Ghanaians’ Media Use and Communication Habits as a Practical Tool in Development Work
Washington, DC: Intermedia (2010), 108 pp.
"The data highlight statistically significant variations in information access, use and preferences among key demographic segments - notably, between rural and urban respondents, men and women, people with varying levels of education and those living in different regions of the country - all of whic
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La radio y televisión en el Perú: Estudios sobre las actitudes, hábitos, evaluación y opinión hacia la radio y televisión en el Perú
Lima: Consejo Consultivo de Radio y Televisión (CONCORTV) (2010), 67 pp.
"El objetivo fue conocer las actitudes, hábitos, evaluación y opinión hacia la radio y televisión en doce ciudades del Perú. Los principales temas considerados fueron la penetración de las tecnologías de información y comunicación, el consumo de medios audiovisuales, evaluación y grado de
...
Global Children, Global Media: Migration, Media and Childhood
New York: Palgrave Macmillan (2010), xii, 222 pp.
"This book seeks to address the complex and multi-faceted relationships between childhood, media, migration and globalisation. Our primary focus is on a specific group that has often been invisible or misrepresented in the debate: that is, migrant children. We are particularly concerned with childre
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Mass Media in Zambia: Demand-Side Measures of Access, Use and Reach
Washington, DC: InterMedia (2010), 50 pp.
"The data presented in this report are based on a survey conducted in April and May 2010 among Zambian adults age 15 and above. Using the 2000 Zambian National Census as the sampling frame and a stratified random sampling design, a nationally representative probability sample of 2,000 respondents wa
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Afghan Media in 2010: Synthesis Report
Altai Consulting; USAID (2010), 178 pp.
"In 2004-2005, the United States Agency for International Development’s (USAID) Office of Transition Initiatives commissioned Altai Consulting to conduct the first comprehensive media evaluation of the Islamic Republic of Afghanistan, looking at the impact of the Afghan media on opinions and behav
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Infância e consumo: Estudos no campo da comunicação
Brasilia; São Paulo: ANDI Agência de Notícias dos Direitos da Infância; Projeto Criança e Consumo Instituto Alana (2010), 101 pp.
Primer estudio nacional sobre lectoría de medios escritos
Santiago de Chile: Universidad Diego Portales, Escuela de Periodismo (2010), 128 pp.
"Investigación de la Universidad Diego Portales sobre pluralismo en el sistema informativo nacional que deja, en general, bien parada a la televisión y en mal pie a los medios escritos en temas como el grado de satisfacción y la credibilidad. Entre los atributos de los diarios impresos se destaca
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Estudio a niños y adolescentes sobre la radio y televisión
Lima: Consejo Consultivo de Radio y Televisión (CONCORTV) (2010), 98 pp.
"El objetivo fue conocer las actitudes, hábitos, evaluación y opinión de los niños y adolescentes peruanos sobre los medios de comunicación, especialmente la radio y televisión. Los principales temas considerados fueron la tenencia y uso de medios, hábitos de uso de medios y actividades cotid
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Audience Market Research in Solomon Islands: Qualitative and Quantitative Research Report. Prepared for SOLMAS – Solomon Islands Media Assistance Scheme
Southport: Tebbutt Research (2010), 233 pp.
"The primary objective of this research is to inform on media access, usage, met and unmet needs and expectations so as to enable the MASI members to grow their businesses by being relevant to the current and potential audience. The quantitative component of the research comprised a survey of a tota
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Debating “Zimbabweanness” in Diasporic Internet Forums: Technologies of Freedom?
In: Zimbabwe’s New Diaspora: Displacement and the Cultural Politics of Survival
New York; Oxford: Berghahn (2010), pp. 183-201
News Consumption Among Young Libyan Adults: Are New Satellite TV News Services Displacing Local TV News?
Arab Media & Society, issue 12 (2010), 21 pp.
"This study investigates the relationship between Libyan university students' consumption of Libyan and international Arab satellite TV news services and their perceptions of gratifications received from these news services. A self-completion questionnaire survey was administered to a sample of 400
...
Mediennutzung von Migranten in Deutschland
Nürnberg: Bundesamt für Migration und Flüchtlinge (2010), 58 pp.
"Die türkischstämmigen Migranten neigen im Vergleich mit anderen Herkunftsgruppen am stärksten zur Nutzung muttersprachiger Medien. Für sie gibt es auch das größte entsprechende Angebot, besonders bei Fernsehen und Printmedien. Hingegen scheinen insbesondere Migranten aus dem ehemaligen Jugosl
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Media Habits of MENA Youth: A Three-Country Survey
Beirut: American University of Beirut (AUB), Research and Policy Forum on Youth in the Arab World (2010), 50 pp.
"This pilot study surveyed 2,744 university and high school students in Jordan, Lebanon, and the United Arab Emirates. It asked about their media consumption and production habits, and about their attitudes towards certain media. Among the significant findings, the survey found the participants high
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Television and Divorce: Evidence from Brazilian Novelas
Washington, DC: Inter-American Development Bank (IDB) (2009), 17 pp.
"This paper studies the link between television and divorce in Brazil by exploiting variation in the timing of availability of the signal of Rede Globo—the network that had a virtual monopoly on telenovelas in the country—across municipal areas. Using three rounds of Census data (1970, 1980 and
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Cambodia Sentinel Survey 2008: Media Consumption (Radio, Television, Internet and Mobile Phone) and HIV and AIDS Information in the Media
London: BBC World Service Trust (2009), 58 pp.
"In August 2008, the BBC World Service Trust conducted a quantitative midline sentinel survey on HIV and AIDS Knowledge Attitudes and Practice (KAP) and media habits. The Trust has consistently applied a survey methodology using cross-sectional household-based surveys since 2004. The 2008 Sentinel S
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