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Authors & Publishers
Media focus
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Methods applied
Journals
Output Type
Theoretical Approaches and Methodological Strategies in Latin American Empirical Research on Television Audiences 1992-2007
Global Media and Communication, volume 5, issue 2 (2009), pp. 149-176
"This article reports the findings of a review and methodological critique of 96 Latin American empirical studies on television reception published between 1992 and 2007 in the most important journals of the region. The analysis compares the studies according to their theoretical approach, the resea
...
"This is the 'concise edition' of 'The Guide to Researching Audiences'. It is a shorter version of the main Guide, designed to provide an easily accessible summary of the key principles of audience research and some practical information. The full version of the Guide contains more detailed informat
...
Jovens na cena metropolitana: Percepções, narrativas e modos de comunicação
São Paulo: Paulinas (2009), 183 pp.
South Sudan Media Survey: Juba, Wau, Maridi, Panyagor, Yambio and Yei
Nairobi: Consumer Options; Education Development Center (EDC) (2009), 49 pp.
"Radio is the most popular source of information with 98% saying it their source of information. 71% claim that radio is the most important source of information to them and 66% claim that radio is the most reliable source of information. Church is also a strong source of information with 64% claimi
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Television and Divorce: Evidence from Brazilian Novelas
Washington, DC: Inter-American Development Bank (IDB) (2009), 17 pp.
"This paper studies the link between television and divorce in Brazil by exploiting variation in the timing of availability of the signal of Rede Globo—the network that had a virtual monopoly on telenovelas in the country—across municipal areas. Using three rounds of Census data (1970, 1980 and
...
Media Audiences: Television, Meaning and Emotion
Edinburgh: Edinburgh University Press (2009), ix, 176 pp.
"An engaging and original study of current research on television audiences and the concept of emotion, this book offers a unique approach to key issues within television studies. Topics discussed include: television branding; emotional qualities in television texts; audience reception models; fan c
...
Show da fé e de sentido(s): O universo eclesial como mediaçao sociocultural
Bauru: Universidade Estadual Paulista, Master Thesis (2009), 272 pp.
"Às vésperas de completar 100 anos em 2010, o pentecostalismo no Brasil se mostra como um fenômeno complexo, multifacetado, desafiando comunicadores, empresários da mídia, sociólogos, pastores, crentes, ateus e também pesquisadores da comunicação social, já que na contemporaneidade as expe
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"While in some respects – particularly through their radios – Africans are very connected to the outside world, our findings suggests that the majority continue to be local rather than world citizens. However, this initial work on cosmopolitanism suggests that as their world becomes larger throu
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Mediennutzung im internationalen Vergleich
Understanding Media Users: From Theory to Practice
Malden: Wiley Blackwell (2009), vi, 219 pp.
"Understanding Media Users discusses approaches to audiences which maintain that viewers actively interpret content, a perspective to be distinguished not only from structuralist media theory but from passive audience “effects studies.” Effects studies consist of research conceptually articulate
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Jugend, Medien und Migration: Empirische Ergebnisse und Perspektiven
Wiesbaden: Springer VS, Online-Ausg. (2008), 269 pp.
"Man hat Arbeitskräfte gerufen, und es kamen Menschen. Sie fressen den Wohlstand nicht auf, im Gegenteil, sie sind 1 für den Wohlstand unerlässlich." Max Frisch Die modernen Massenmedien besitzen in unserem Alltag einen wichtigen Stellenwert und tragen bei Erwachsenen, aber gerade auch bei Heranw
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A Look at Radio Works in Liberia: The Listeners’ Perceptions. Use, Habits, Expectations and Assessments from Radio Listeners in Liberia
Winterthur; Monrovia: Zurich University of Applied Sciences (ZHAW), Institute of Applied Media Studies (IAM); Center for Media Studies and Peace Building (CEMESP) (2008), 27 pp.
"This research project in Liberia has tried to do first steps to understand in detail the quality of media, especially radio, in Liberia and what the audience is thinking of and expecting from the media. Being the first of its kind in Liberia after the end of the civil war it has investigated a) the
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Media Consumption and Everyday Life in Asia
New York; London: Routledge (2008), 238 pp.
"This book explores people's everyday experience of the media in Asian countries in confrontation with huge social change and transition and the need to understand this phenomenon as it intersects with the media. It argues for the centrality of the media to Asian transformations in the era of global
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Mediaforschung
Konstanz: UVK (2008), 412 pp.
The Handbook of Children, Media, and Development
Chichester, UK; Malden, Mass.: Wiley Blackwell (2008), xxiii, 614 pp.
"BBC listenership in Afghanistan remains strong and the station has retained a strong brand presence. BBC radio is among the most listened to stations in Afghanistan. Over half (57%) of adults had listened within the past week at the time of the survey in January 2008. 75% of the population claimed
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The Guide to Researching Audiences
Key Guides
Guildford, Surrey: Curtis+Cartwright Consulting; Strategic Content Alliance (2008), 74 pp.
"This guide has been written for people in the UK public sector delivering online digital services who wish to research their audiences. Although it is focused on online digital services, it will also be useful for researching audiences reached via other channels. It is primarily aimed at non-expert
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Information Literacy Competency and Readership Study of Five Specific Localities in the Urban, Industrial and Semi-Urban Areas of Kolkata Metropolitan City
New Dehli: UNESCO (2008), 62 pp.
"The objectives of this field survey are as follows: to attempt a critical study of the readership of people from different social strata of five specific localities of Kolkata Metropolitan City; to attempt a study of the influence and to measure the encroachment of different media on people’s rea
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