Media Use, Media Consumption
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"As expected, the general media environment in South Sudan is highly varied, with sharp distinctions between the capital city of Juba and the rest of the country, which is largely rural. A key difference here involves language use and understanding, with rural areas dominated by local/tribal languag ... more
"This article attempts to highlight a new perspective on African audiences’ engagement with global media and point to new postulates in audience research. It briefly reviews key reception theories, ranging from the effects tradition to active audience paradigm and encoding-decoding model. It then ... more
"The purpose of this report is to contribute to a deeper understanding of Iranian youth as a whole, rather than focus on one particular segment. Specifically, this report aims to address the following questions: 1) What are the key values that underlie the attitudes and behaviour of Iranian youth an ... more
"Dieses Buch führt ein in das interdisziplinäre Feld der Medienpädagogik. Es stellt die Dimensionen, Modelle und Theorien vor, welche empirischen Studien und angewandten Projekten zugrunde liegen. Die Entwicklung der Medienpädagogik wird historisch und im internationalen Vergleich aufgezeigt. Me ... more
"Die Arbeit bietet eine Literaturübersicht zum aktuellen Stand des Forschungsgebiets „Jugendliche und Medien”. Dabei werden die folgenden vier Schwerpunktthemen bearbeitet: Mediennutzung von Jugendlichen, Medienrezeption von Jugendlichen, Medienkonsum der Eltern und ihr Erziehungsverhalten sowi ... more
"Entre ver televisión, escuchar radio, leer diarios/revistas y navegar por Internet, los peruanos le dedican más de 12 horas con treinta minutos al consumo de medios de comunicación." (Página 5)
"News consumption has been undergoing massive changes due to advances of digitization. In this context, analyzing readers’ consumption behavior is pertinent. This study explores the news consumption behavior of young adults in Malaysia. The methodology is based on a quantitative survey of college ... more
"Strategic Considerations for a Mali Communications Strategy: Don't forget the importance of local language to reach broad cross-section of the population. Broadcast media remain paramount; on a national radio is likely to be the key medium. Digital is still mostly a niche phenomenon." (Slide 39) "S ... more
"This research project addressed specifically the information-seeking behaviour of small scale farming households in Kenya. It focused on how farmers are informed about innovation on new methods of increasing agricultural productivity, which is one of the main challenges for Africa's agriculture and ... more
"Esta investigación, en líneas generales, ha permitido establecer que la televisión es el medio preferido para informarse y está situada en los extremos de la credibilidad: se le cree o no se le cree. La población se informa principalmente para 'estar al tanto' e interrelacionarse y de manera s ... more
"Este informe analiza las prácticas y consumos mediático-culturales del colectivo marroquí en España, uno de los más numerosos y con un evidente grado de asentamiento como resultado de un ciclo migratorio que ya acumula más de cuatro décadas. Las condiciones objetivas que muestran tal grado d ... more
"The overall objective of the research is to provide the Foreign & Commonwealth Office and its Libyan Government counterparts with an updated assessment of the Libyan media landscape that measures consumption habits, perceptions of trust towards certain outlets, and attitudes towards government invo ... more
"Bamako adults are avid news users; 92.5% say they receive news from television, radio, the Internet or newspapers at least once a week; 78.4% report they receive news from these sources at least once a day. Mobile phone, radio, and television ownership is widespread in Bamako. Nine in 10 Bamako adu ... more
"This cultivation study examined the effects of South Korean soap operas on Vietnamese female audiences. It also assessed cultivation effects in combination with the theory of reasoned action. Based on a survey of 439 female viewers, it explicated the link between South Korean soap opera consumption ... more
"Burma s media environment is underdeveloped and firmly anchored in old media, but changes have started. Radio is the most used media for entertainment and news in Burma, and domestic outlets have expanded rapidly in recent years. Television s growth in urban areas has been striking in recent years. ... more
"Conclusions: Television remains the most important medium by far, both in terms of overall reach and as a news source. Internet access - heavily driven by mobile take-up - has reached critical mass, especially among key demographics. This phenomenon is national in nature and not just confined to mo ... more
"The Nigerian media market is dominated by radio and television, though mobile and Internet technologies are increasing in importance. Almost 9 in 10 Nigerians (87.4%) say they listened to radio in the past week, and nearly three-quarters (72.5%) say they watched TV. Though incidence of radio use is ... more