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 Google Scholar  (176)
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Key Themes in Media Theory

Dan Laughey
Maidenhead, Berkshire et al.: Open University Press (2007), vii, 235 pp.
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Wie Computerspiele uns beeinflussen: Transferprozesse beim Bildschirmspiel im Erleben der User

Tanja Witting
München: kopaed (2007), 247 pp.
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Advertising in the News: Paid-For Content and the South African Print Media

Adrian Hadland, Lesley Cowling, Bate Felix Tabi Tabe
Capetown: HSRC Press (2007), vi, 70 pp.
"The rise of commercialism poses many challenges to the integrity of the South African media in the post-1994 era. To maintain profitability, many publications have developed a range of strategies to attract advertising, in particular, developing the content that advertisers most desire content that ... more
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Status quo der betriebswirtschaftlichen Erfolgsfaktoren bei Büchern

Eva Blömeke, Michel Clement, Ilaha Mahmudova, Frank Sambeth
Medien & Kommunikationswissenschaft, volume 55, issue 3 (2007), pp. 412-441
"In diesem Aufsatz wird der Status quo der theoretischen und empirischen Erfolgsfaktorenforschung für belletristische Bücher aufgezeigt. Die abgeleiteten Einflussfaktoren, die zentrale Steuerungsgrößen für das Management der Verlagshäuser darstellen, werden nach den vier Elementen des Marketin ... more
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Venezuela es una telenovela: Melodrama, realidad y crisis

Carolina Acosta-Alzuru
Caracas: Editorial Alfa (2007), 294 pp.
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Participatory Action Research: Involving "All the Players" in Evaluation and Change

Craig McGarvey
GrantCraft (2007), 11 pp.
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Bogotá: Welthauptstadt des Buches 2007: Eine Analyse der Buchkultur in Kolumbien

Inka Ihmels
Wiesbaden: Harrassowitz (2007), 168 pp.
"Obwohl sich Kolumbien inzwischen zu einem der wichtigsten Buchexporteure Lateinamerikas entwickelt hat, ist die rasante Entwicklung der kolumbianischen Buchproduktion und Buchkultur bisher im Verborgenen verlaufen. Inka Ihmels bietet eine vor Ort recherchierte Darstellung der vier wichtigsten Einfl ... more
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The Greenwood Encyclopedia of Popular Culture: Latin America

Gary Hoppenstand, John F. Bratzel (eds.)
Westport, Conn.; London: Greenwood Press (2007), xvi, 396 pp.
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Media Discourse: Representation and Interaction

Mary Talbot
Edinburgh: Edinburgh University Press (2007), vi, 198 pp.
"Within media and cultural studies, the study of media texts is dominated by an exclusive focus on representation. This book adds long overdue attention to social interaction. The book is divided into two sections. The first outlines key theoretical issues and concepts, including informalisation, ge ... more
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Grassroots Comics: A Development Communication Tool
Key Guides

Leif Packalén, Sharad Sharma
Helsinki: Ministry for Foreign Affairs of Finland (2007), 162 pp.
"The use of comics as a campaigning tool for grassroots organisations is a relatively new phenomenon and has been tested so far only in India, some other South Asian countries and in a few countries in Africa. This manual on the creation of comics as a medium for communication of development ideas s ... more
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La investigación de la comunicación en Iberoamérica: Historia, estado actual y nuevos retos

Sphera Publica: Revista de Ciencias Sociales y de la Comunicación, issue Número especial (2007), pp. 3-326
"En el presente número de Sphera Publica se ha pretendido dibujar el mapa de nuestra investigación a través de las voces de los estudiosos que operan en el ámbito de la comunicación; cada uno de los autores que participan en este volumen ofrece una pincelada, un campo de es tudio concreto y esp ... more
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Glosario de términos

Bogotá: Centro Regional para el Fomento del Libro en América Latina y el Caribe (CERLALC) (2007), 14 pp.
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Managing Intellectual Property in the Book Publishing Industry: A Business-Oriented Information Booklet
Key Guides

Geneva: World Intellectual Property Organization (WIPO) (2007), 85 pp.
"The World Intellectual Property Organization (WIPO) is pleased to present this introductory guide for publishers who wish to increase their understanding of how to manage intellectual property rights in a business context. The book offers practical information to help publishers both to exploit int ... more
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La cooperación cultura-comunicación en Iberoamérica

Enrique Bustamante (ed.)
Madrid: Agencia Española de Cooperación Internacional para el Desarrollo (AECID) (2007), 343 pp.
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Estrategia de cultura y desarrollo de la cooperación española

Madrid: Ministerio de Asuntos Exteriores y de Cooperación (2007), 69 pp.
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Communication and Empire: Media, Markets, and Globalization, 1860-1930

Dwayne Roy Winseck, Robert M. Pike
Durham: Duke University Press (2007), xx, 429 pp.
"[...] Dwayne R. Winseck and Robert M. Pike offer an in-depth examination of the rise of the “global media” between 1860 and 1930. They analyze the connections between the development of a global communication infrastructure, the creation of national telegraph and wireless systems, and news agen ... more
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Erfolgsfaktoren von Fachbüchern

Karsten Stöhr, Marko Sarstedt
München: peniope (2007), xi, 69 pp.
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Science Journalist Association Guide

Jessica White
Gatineau: World Federation of Science Journalists (WFSJ) (2007), v, 65 pp.
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Creadores de imágenes cristianas = Criadores de imagens cristãs: 20 anos de história
Deep Insights

José Tavares de Barros (org.)
Belo Horizonte: OCIC Signis-Brasil (2007), 176 pp.
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Performance and Politics in Tanzania: The Nation on Stage

Laura Edmondson
Bloomington: Indiana University Press (2007), x, 175 pp.
"Laura Edmondson examines how politics, social values, and gender are expressed on stage. Now a disappearing tradition, Tanzanian popular theatre integrates comic sketches, acrobatics, melodrama, song, and dance to produce lively commentaries on what it means to be Tanzanian. These dynamic shows inv ... more