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Countries
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"Hotlines offer an effective way to provide callers with accurate information, counseling, and referrals to appropriate community-based services or resources. The anonymity of a hotline is a key asset, especially in working with adolescents, because it allows the caller to ask questions that may be ... more
"This manual introduces public health workers and advocates to the essential elements of communications (with many examples and models), ranging from small brochures or radio interviews, to large campaigns and ongoing projects. It provides guidance in recognizing and combating the ‘hazard merchant ... more

Media-Mediated AIDS

Cresskill, New Jers.: Hampton Press (2003), viii, 356 pp.
"This book, containing 17 chapters from health communication scholars both in the U.S. and abroad, is expressly concerned with media-related aspects of AIDS. Whether that media is print, electronic, and/or visual, they lie at the heart of understanding the messages we have, or perhaps have not, rece ... more
"In den USA werden seit Ende der 60er Jahre unter dem Stichwort „Entertainment-Education“ (EE) verschiedene Bemühungen unternommen, prosoziale und gesundheitsfördernde Themen gezielt in mediale Unterhaltungsangebote zu integrieren. Auf der Grundlage dieses Ansatzes wurden vor allem für Entwic ... more
"The purpose of this book is to synthesize critical lessons learned about effective HIV/AIDS prevention programs, emphasizing the role of communication strategies. Combating AIDS focuses on communication strategies that could mobilize political action, target high-risk groups, and overcome stigma. T ... more
"Este manual, dirigido a periodistas y medios masivos de comunicación de América Latina y el Caribe, tiene O como propósito el apoyarles en su esfuerzo por incorporar información sobre la salud en su rutina periodística. El manual ha sido concebido como un documento de referencia y una herramie ... more
"Documenting and Communicating HIV/AIDS Work” is a toolkit of participatory activities that aims to build practical skills among NGOs/CBOs responding to HIV/AIDS in developing countries. It is a resource to help such groups improve the quality of their programme work and external relations – by ... more
"Le manuel que vous avez entre les mains fournit dans sa première partie des informations générales sur le VIH/SIDA. Il rend compte de l’ampleur de la pandémie du VIH/SIDA dans le monde et en Afrique subsaharienne, établit ses causes, inventorie les facteurs favorisant la transmission du VIH ... more
"In Beyond the Trauma Vortex, Gina Ross proposes a collaboration between the media, trauma researchers, and helping officials in order to break the vicious cycle of trauma and violence. The media, Ross suggests, can use their tremendous influence to promote peace rather than violence and to heal wou ... more
"This manual has been designed to help journalists acquire the necessary skills that are needed when reporting on HIV/AIDS. The book builds on the Media Council of Kenya’s Code of Conduct for Journalists and provides guidance and suggestions for effective HIV/AIDS reporting. It is the hope of the ... more
"This manual is designed to be a comprehensive resource for state health departments and other agencies and organizations in developing and implementing tobacco counter-marketing campaigns. It is designed to help readers who have different levels of experience and are managing programs at different ... more
"The purpose of the Gender Guide is to encourage the incorporation of gender-based roles and responsibilities in the design, implementation, and evaluation of health communication programs. The guide does not directly address broad-based issues of gender equity. It does, however, provide questions t ... more