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Countries
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"This paper argues that heightened media involvement in the PRSP (Poverty Reduction Strategy Papers) process could help build a stronger independent media sector while preparing citizens to take an active role in dialogues that will have a huge impact on their lives. Media involvement would help fra ... more
"The use of folk arts in rural development clearly has limitations as to the role that it can play in changing people’s behavior, but it is an effective tool for communication in most cases. The greatest strength of this type of informal education lies in its ability to capture the audience’s at ... more
"Taking 14 radio serial dramas from around the world shows that many aspects of the way they are organised are not replicable: what works in one context would just not work in another. This is because of the very nature of pro-social media projects: they depend so much on the personal contacts of th ... more
"Although it relies heavily on reliable information and long distance communication, the humanitarian community has never taken the lead in developing technologies that are particularly suited to its needs. Over the last decades it has greatly profited, however, from technological innovations in tel ... more
"The following questions will be examined: Which methods of communication (mass communication, Internet, personal communication) promise effective communication with smokers? Which messages (contents) promise effective communication with smokers? Which multipliers promise effective communication wit ... more
"This book is a revision of the original Making Health Communication Programs Work, first printed in 1989, which the Office of Cancer Communications (OCC, now the Office of Communications) of the National Cancer Institute (NCI) developed to guide communication program planning. During the 25 years t ... more