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Countries / Regions
Authors & Publishers
Media focus
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Journals
Output Type
Transfer: Damit Seminare Früchte tragen. Strategien, Übungen und Methoden, die eine konkrete Umsetzung in die Praxis sichern
Weinheim: Beltz, 3rd ed. (2004), 221 pp.
Storytelling in Organizations: Why Storytelling is Transforming 21st Century Organizations and Management
Burlington, MA; Oxford: Elsevier Butterworth-Heinemann (2004), xiii, 192 pp.
"This book tells how four busy executives, each coming from a different background, each with a very different perspective, were surprised to find themselves converge on the idea of narrative as an extraordinarily valuable lens for understanding and managing organizations in the 21st century. It ref
...
Tales for Change: Using Storytelling to Develop People and Organizations
Key Guides
London; Sterling, VA: Kogan Page (2004), vii, 165 pp.
"This book contains 50 stories, all of which have been specifically chosen to help you deal with the difficult and complex process of change. Some of the stories have been lent by other authors, some are my own creation, some were developed by participants during storytelling workshops and some have
...
Assessing Organizational Communication: Strategic Communication Audits
New York; London: Guilford Press (2004), xi, 292 pp.
"This essential guide offers a detailed framework for assessing communication processes within an organization and using the results to develop improved organizational strategies. Presented in clear, accessible prose are the "tools of the trade" for planning and initiating audits, gathering data usi
...
Das große Workshop-Buch: Konzeption, Inszenierung und Moderation von Klausuren, Besprechungen und Seminaren
Weinheim: Beltz, 7th ed. (2004), 299 pp.
Einführung in das Medienmanagement: Grundlagen, Strategie, Führung, Personal
München: Oldenbourg (2004), 229 pp.
" Das vorliegende Lehrbuch beschreibt die wichtigsten Themengebiete, die für ein grundlegendes Verständnis der Managementfunktion innerhalb einer Medienunternehmung notwendig sind. Es eignet sich in seiner Struktur sowohl für Studierende als auch für Praktiker und richtet sich an Einsteiger im B
...
Involving the Community: A Guide to Participatory Development Communication
Ottawa; Penang: International Development Research Centre (IDRC); Southbound (2004), viii, 154 pp.
"This guide is intended for people working in research and development. It introduces participatory development communication concepts, discusses the effective two-way communication approaches, and presents a methodology to plan, develop, and evaluate communication strategies to address the followin
...
Participatory Workshops: A Sourcebook of 21 Sets of Ideas and Activities
London: Earthscan (2004), xvi, 220 pp.
"This sourcebook is for all who work with others on participatory learning and change. Written in a spirit of critical reflection and serious fun, it provides 21 sets of ideas and options for facilitators, trainers, teachers, and presenters, and anyone who organises and manages workshops courses cla
...
Die Zeitschrift: Von der Idee bis zur Vermarktung
Konstanz: UVK (2004), 364 pp.
"Behandelt Konzeption, Redaktion, Vermarktung, Anzeigen- und Markenmanagement, Vertrieb, Zeitschriftentypen, Darstellungsformen, Covergestaltung, Schriftstile und Layout." (Verlagsbeschreibung)
Media Selling: Broadcast, Cable, Print, and Interactive
Ames: Blackwell, 3rd ed. (2004), xiv, 598 pp.
"For the past two decades, Broadcast and Cable Selling has served students and professionals in the broadcast and cable industries as an indispensable tool for learning, training, and mastering sales techniques for the electronic media. Now, in an era of media convergence and cross-platform selling,
...
Theory of Change: A Practical Tool for Action, Results and Learning
Annie E. Casey Foundation; Organizational Research Services (2004), 45 pp.
"Every community needs a roadmap for change. Instead of bridges, avenues and freeways, this map would illustrate destinations of progress and the routes to travel on the way to achieving progress. The map would also provide commentary about assumptions, such as the final destination, the context for
...
Development Planning: Concepts and Tools for Planners, Managers and Facilitators
London: Zed Books (2004), xvii, 217 pp.
"This new textbook in development planning aims to provide a comprehensive and practically relevant guide to strategic planning at postgraduate and practitioner level. The book will help bridge the unfortunate gap that now exists between much development planning theory and planning practice. Promot
...
Aides publiques aux médias d'Afrique centrale: Pourquoi, comment? Annexes
Deep Insights
Paris: Panos Paris; Cordaid (2004), 158 pp.
Handbuch Lokalradio: Auf Augenhöhe mit dem Hörer
München: Fischer (2004), 203 pp.
"Radio ist mehr als die Summe von Musik, Nachrichten und Moderation - ein gut gemachtes Radioprogramm ist persönlich und privat, es ist Emotion und Kommunikation. Erfolgreiche Radioprogramme sprechen den Hörer wirklich an und schaffen es, ihn langfristig zu binden. Die 2003 gestartete "Offensive Q
...
Estándar International BC-9001, Versión 1, Noviembre 15 de 2003. Sistemas de gestión de la calidad: Requisitos para la radio, la televisión y los productores de contenidos para internet
New York; Geneva: International Standardization and Accreditation Services (ISAS); Media & Society Foundation (2003), 50 pp.
Participative Marketing for Local Radio
Key Guides
Wellington: Original Books (2003), 160 pp.
"This sourcebook places its focal point on participative marketing, which is defined as "making full use of all available channels to improve the communication between an organization and all the groups and people it has relationships with." The first chapters give an introduction to marketing in ge
...
Spiele: Der Punkt auf dem i. Kreative Übungen zum Lernen mit Spaß
Weinheim: Beltz, 5th ed. (2003), 252 pp.
Medienmanagement: Aufgaben und Lösungen
München: Oldenbourg (2003), 531 pp.
"Da die Medienwirtschaft zu den jüngeren Disziplinen der Wirtschaftswissenschaften gehört, existieren bisher nur wenige akademische Lehrbücher, in denen Studenten Aufgaben mit Lösungen oder Fallstudien finden. Die Herausgeber des Fallstudiensammelbandes "Medienmanagement" haben sich deshalb zum
...
Ownership, Leadership and Transformation: Can We Do Better for Capacity Development?
New York: Earthscan (2003), 355 pp.
"The third and final in a series, this text bridges the conceptual foundations of capacity development and the difficulties and practical realities in the field. It demystifies the process of capacity development to make it more user-friendly. The book has two parts. The first shows how long-standin
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