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Language
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Countries
Authors & Publishers
Media focus
Publication Years
Methods applied
Journals
Output Type
Qualität im Radio: Determinanten der Qualitätsdiskussion im öffentlich-rechtlichen Hörfunk in Deutschland
St. Ingbert: Röhrig Universitätsverlag (2006), 315 pp.
"Öffentlich-rechtliche und kommerzielle Radiosender in Deutschland stehen in einem harten Wettbewerb um die Akzeptanz des Publikums. Beim öffentlich-rechtlichen Radio geht es auch um seine gesellschaftliche und politische Legitimation. Da die ARD-Radioprogramme ihre Marktanteile nicht mit immer h
...
Fundraising: Handbuch für Grundlagen, Strategien und Methoden
Wiesbaden: Gabler, 3. aktual. Aufl. (2006), xxvi, 897 pp.
Handbuch Medienmanagement
Heidelberg: Springer (2006), 982 pp.
Voices of Change: Strategic Radio Support for Achieving the Millenium Development Goals
Key Guides
London: Department for International Development (DFID) (2006), 28 pp.
"Highlights the relevance of radio in poor communities, its broad applicability to a range of sectoral activities such as health, rights, education, livelihoods, and conflict prevention, and identifies the need to deepen the capacity of radio broadcasters at all levels to conduct effective monitorin
...
Starting & Running a Successful Newsletter or Magazine
Berkeley: Nolo, 5th ed. (2006), 455 pp.
"Written by the co-founder of PC Magazine, PC World and Macworld, this practical, informative book gives readers the practical know-how needed to put together a profitable publication. The book covers the ins and outs of: raising start-up money; attracting the best help; choosing the right marketing
...
Gestión periodística: Herramientas para lograr un periodismo efectivo y de calidad
Buenos Aires: Prometeo Libros (2006), 265 pp.
"¿Es posible lograr que en la Redacción de una empresa periodística convivan los conceptos de calidad y creatividad con los de eficiencia y productividad? ¿Son aplicables en las Redacciones las herramientas tradicionales de gestión de empresas? De estos interrogantes parte el autor para analiza
...
Electronic Media Management
Burlington: Focal Press, 5th ed. (2006), 407 pp.
"The fifth edition of a classic text features important updates that reflect the enormous changes that have taken place in recent years - the Internet as an important information transmission format that is here to stay and convergence among media. This edition features thorough discussions on the I
...
Media Management
New Delhi: Adhyayan (2006), 368 pp.
The Trouble with Community Radio Research, Or, How Methodological Setbacks Can Inform Theoretical Development
3CMedia: Journal of Community, Citizen's and Third Sector Media and Communication, issue 2 (2006), pp. 1-14
"Participatory research design appears as an attractive option in the study of community media organisations. It puts the generation of the research question, the design of data collection methods, and the analysis of the results in the hands of the researched. This approach can demystify the resear
...
Getting Started in Electronic Journal Publishing
Key Guides
Oxford: International Network for the Availability of Scientific Publications (INASP), 5th ed. (2006), 25 pp.
"The 5th edition of a popular guide that provides an overview of the potentials and pitfalls of electronic journal publishing. While not specifically written for an African audience, it is an excellent resource for African journal editors and publishers who are contemplating switching to an electron
...
Project Cycle Management Toolkit
Herefordshire: Local Livelihoods, 3rd ed. (2006), 104 pp.
What the Newsroom Knows: Managing Knowledge within African Newspapers
Grahamstown: Highway Africa (2006), 129 pp.
Broadcast Management: A Handbook for Asian Broadcasters
Kuala Lumpur: Asia-Pacific Institute for Broadcasting Development (AIBD) (2006), 93 pp.
Handbuch Fundraising: Spenden, Sponsoring, Stiftungen in der Praxis
Frankfurt am Main: Campus Verlag, komplett revised und aktual. Aufl. (2006), 446 pp.
"Die Fundraising-Expertin Dr. Marita Haibach erklärt anhand zahlreicher Praxisbeispiele, wie man durch systematische Planung zusätzliche Mittel beschaffen und Privatpersonen, Stiftungen und Unternehmen als Förderer gewinnen kann. Das fundierte und praxisorientierte Handbuch bietet einen detaillie
...