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Medienmanagement

München: Vahlen (2008), 1080 pp.
"The extraordinary editor” provides media leaders with the skills to run their news organisations by learning about the mistakes and successes of other experienced editors. The presented examples are mainly derived from South African newspapers, but the issues tackled may apply to other media anyw ... more
"Setting up a community radio station can seem complicated and intimidating. However, there is a lot of information and resources available to guide you and your community through this process. This section will help you find some of that information. This manual is divided into six steps: Getting S ... more
"We examine the sustainability of Community radio (CR) as a tool towards achieving the overall development in the South Asian region. A cross-country comparison of CR in areas including people’s participation, regulatory scenarios, human resource development, technology usage trends, financial pra ... more
"This report covers a research study of Dgroups which took place during September 2006-July 2007. Dgroups is a number of things at the same time: (1) it is a web-based technical platform which supports and provides for the creation and use of discrete e-mail based discussion lists and web workspaces ... more
"This report investigates the impact media and ICTs can have on the lives of the poor, based on the experiences of nine donors and NGOs forming part of the "Building Communication Opportunities (BCO)" alliance. It suggests that radio will have the most influence on social and political change where ... more
"Como convencer o público a consumir um evento de lazer? Que fatores precisam ser considerados nas pesquisas que antecedem uma ação de marketing? Por que algumas ações fracassam? O que vem sendo feito no Brasil e no exterior e o que funciona, efetivamente, no mercado nacional? Esse livro reúne ... more
"Community broadcasters are united by six guiding principles. We will work to: 1. Promote harmony and diversity and contribute to an inclusive, cohesive and culturally-diverse Australian community 2. Pursue the principles of democracy, access and equity, especially for people and issues not adequate ... more
"El Manual de Gestión para Facilitadores es el resultado de la sistematización de una serie de talleres impartidos al equipo de Gestión y Formación de AMARC México y a la red de radios. Estos textos recogen la mirada del Programa de Gestión de AMARC ALC pero también los aportes e impresiones ... more
I. CHALLENGES AND PROSPECTS FOR THE PRIVATISED AND PUBLIC MEDIA IN THE SOUTH CAUCASUS Media business changes journalists’ attitude to their rights / Oleg Panfilov, 7 The fate of the state media and the situation of the private media in Georgia / Zviad Koridze, 11 The newspaper business in Armen ... more
"This study aims at facilitating cost determination and levels of support for local content production in developing countries. It is based on the collection of detailed production costs for feature films for theatrical or television release, television fictions and works of animation, documentaries ... more
"Nonprofit Marketing Best Practices teaches proven marketing techniques that can help your nonprofit stand out among the growing number of organization competing for funding, programs, and volunteers. Introducing services marketing as the foundation for nonprofit marketing planning, this essential h ... more
"This booklet is written from the perspective of the small-size film producer and/or entrepreneur. His economic success depends on matching ideas with talent, obtaining relevant intellectual property (IP) rights and using them to attract finance from commercial film distributors" (introduction, page ... more