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Countries / Regions
Authors & Publishers
Media focus
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Methods applied
Journals
Output Type
Wissensmanagement-Brevier für Projektleiter und andere Entscheidungsträger: Aus Erfahrung klüger werden
Eschborn: Deutsche Gesellschaft für technische Zusammenarbeit (GTZ), 2nd ed. (2009), 32 pp.
"Dieses Handbuch fasst die wichtigsten Schritte und Entscheidungen zusammen, die für ein gutes Wissensmanagement getroffen werden sollten. Es richtet sich an TZ-Vorhaben und ihre Partnerinstitutionen auf lokaler, regionaler oder zentraler Ebene sowie an die Organisatoren von Netzwerken. Das Handbuc
...
Capacity Works: The Management Model for Sustainable Development
Eschborn: Deutsche Gesellschaft für Technische Zusammenarbeit (GTZ) (2009), iii, 289 pp.
Community Radio Organization Development Guidebook
Key Guides
Kathmandu: Community Radio Support Center (CRSC), Nepal Forum of Environmental Journalists (NEFEJ) (2009), 292 pp.
"This guidebook offers instructions for strengthening the organisation of community radio stations, in order to improve their effectiveness and efficiency. The all-embracing essentials of community radio station management, ie, governance and programme/financial/technical management, are discussed i
...
"This guide and the included mulitimedia CD will guide you step by step mulitimedia CD will guide you step by step through the process of establishing your own community radio. It starts by explaining what community radio is and how to determine the communication needs of a community. It continues w
...
Medienmarketing: Marketingmanagement für werbefinanziertes Fernsehen und Radio
Stuttgart: Lucius & Lucius (2009), x, 177 pp.
"Die medialen Märkte werden im Blick auf werbefinanziertes Fernsehen und Radio analysiert. Schwerpunkte sind Grundlagen eines modernen Marketingbegriffs, Marktforschung (Zielgruppen und Interaktionsmechanismen), langfristige Marketingkonzeptionen und die erforderlichen Instrumente, sowie die Heraus
...
Knowledge Management for Project Managers and Other Decision-Makers: Learning from Experience
Eschborn: Deutsche Gesellschaft für technische Zusammenarbeit (GTZ), 2nd ed. (2009), 28 pp.
"This manual summarises the most important steps and decisions that need to be taken for good knowledge management. It is aimed at TC projects and their partner institutions at local, regional and central level, and at network organisers. The manual is no substitute for a coherent knowledge manageme
...
Media Management Manual: A Handbook for Television and Radio Practitioners in Countries-In-Transition
Key Guides
New Delhi: UNESCO (2009), 138 pp.
"[...] upon the request of a great number of developing countries media managers UNESCO has initiated this handbook. The manual is designed with a specific focus on Public Service Broadcasting, but it could be used by every interested individual or media practitioner. It’s a straightforward guide
...
Faith-Based Organisational Development (OD) with Churches in Malawi
International NGO Training and Research Centre (INTRAC) (2009), 10 pp.
"Church-based development organisations are distinct from secular NGOs. They have particular organisational features. These are the source of their potential value added, but also their major challenges. Good organisation development (OD) needs to be tailored to these specific contextual characteris
...
Para fazer rádio comunitária com “C” maiúsculo
Porto Alegre: Revolução de Idéias (2009), 80 pp.
A Practical Guide to Programme/Project Proposal Writing
Pretoria: Southern Africa Social Development Agency (SASDA) (2009), 35 pp.
Medienmanagement: Rahmenbedingungen, Menschen, Organisation
Berlin: Cornelsen (2009), 375 pp.
"Das Handbuch eröffnet einen Überblick über die Aspekte des Medienmanagements und gibt Einblick in alle Teilbereiche sowie deren Funktionsweise in der Medienbranche. Gleichzeitig antwortet Medienmanagement praktisch auf Fragen aus den inhaltlichen Schwerpunkten Kommunikationswissenschaften, Medie
...
"The findings of the research reflect two overarching concerns: training content and training delivery. It is a central finding of the research that financial skills are required by the sector. Related to this is the need to encourage professional attitudes, processes, and systems within the sector.
...
La sostenibilidad de la radio ciudadana: Ruta para una nueva gestión
Bogotá: Ministerio de Cultura (2009), 25 pp.
Media Programming: Strategies and Practices
Boston: Thomson Wadsworth, 8th ed. (2009), xiii, 466 pp.
"Reflecting the latest developments from real-world practice, this market-leading text covers all aspects of media programming for broadcast and cable television, radio, and the Internet with clear illustrations and examples to which you can relate. It offers in-depth coverage of emerging trends, in
...
Maximising Income and Controlling Costs in Small and Medium Broadcasting Operations: A Handbook
Kuala Lumpur: Asia-Pacific Institute for Broadcasting Development (AIBD); Commonwealth Broadcasting Association (CBA) (2009), vi, 53 pp.
"Divided into three sections, the first part tackles ways to maximize income, discussing the various income streams (advertising, sponsorships, spots, product placement, etc.). This section then analyses factors that influence revenue: marketing, brand building, advertising, etc., offering valuable
...
Building Commitment to Reform Through Strategic Communication: The Five Key Decisions
Key Guides
Washington, DC: World Bank (2009), xiii, 133 pp.
"The Five Communication Management Decision Tool helps reformers and their teams develop a framework for their communication strategies. This decision tool helps managers see change initiatives through the eyes of those who will be affected by the reforms. When the decision tool is used in the early
...
"[...] Fortunately, in the last decade in particular, much progress has been made on incorporating social science theory into both campaign design and evaluation, primarily in the health field. Indeed, evaluators are being encouraged to engage in theory testing and/or logic model development. Findin
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