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Language
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Countries
Authors & Publishers
Media focus
Publication Years
Methods applied
Journals
Output Type
Funding Journalism in the Digital Age: Business Models, Strategies, Issues and Trends
New York: Peter Lang (2010), 185 pp.
"Quality journalism is expensive to produce – so how will it survive as current sources of revenue shrink? Funding Journalism in the Digital Age not only explores the current challenges, but also provides a comprehensive look at business models and strategies that could sustain the news industry a
...
Radio Santa Clara: En la punta de la ola
San Carlos (CR): Radio Santa Clara (2010), 157 pp.
"Radio Santa Clara, una emisora católica de Costa Rica, aprovechó la oportunidad de su 25 aniversario para realizar una amplia revisión de su evolución como proyecto comprometido con la población de San Carlos, en la región norte del país. Con el apoyo de ALER, la Asociación Latinoamericana
...
Medienmarketing: Marketingmanagement für werbefinanziertes Fernsehen und Radio
Stuttgart: Lucius & Lucius (2009), x, 177 pp.
"Die medialen Märkte werden im Blick auf werbefinanziertes Fernsehen und Radio analysiert. Schwerpunkte sind Grundlagen eines modernen Marketingbegriffs, Marktforschung (Zielgruppen und Interaktionsmechanismen), langfristige Marketingkonzeptionen und die erforderlichen Instrumente, sowie die Heraus
...
Media Programming: Strategies and Practices
Boston: Thomson Wadsworth, 8th ed. (2009), xiii, 466 pp.
"Reflecting the latest developments from real-world practice, this market-leading text covers all aspects of media programming for broadcast and cable television, radio, and the Internet with clear illustrations and examples to which you can relate. It offers in-depth coverage of emerging trends, in
...
Media Management Manual: A Handbook for Television and Radio Practitioners in Countries-In-Transition
Key Guides
New Delhi: UNESCO (2009), 138 pp.
"[...] upon the request of a great number of developing countries media managers UNESCO has initiated this handbook. The manual is designed with a specific focus on Public Service Broadcasting, but it could be used by every interested individual or media practitioner. It’s a straightforward guide
...
Capacity Works: The Management Model for Sustainable Development
Eschborn: Deutsche Gesellschaft für Technische Zusammenarbeit (GTZ) (2009), iii, 289 pp.
Practical Financing Management for NGO's: Course Handbook
Oxford: Management Accounting for Non-Governmental Organisations (Mango) (2009), iv, 100, 26, 10 pp.
Behind the Scenes: Transparency in Lebanese Media Business Practices
Internews Network (2009), 64 pp.
"The present study is a first attempt to look inside media organizations in Lebanon in order to understand what kind of business decisions are being made. This study analyzes employee diversity, as well as political affiliation or media owners [...] There was a clear reluctance among media owners to
...
"The findings of the research reflect two overarching concerns: training content and training delivery. It is a central finding of the research that financial skills are required by the sector. Related to this is the need to encourage professional attitudes, processes, and systems within the sector.
...
Getting the Money: A Step-By-Step Guide for Writing Business Plans for Film
Studio City, Calif.: Michael Wiese Productions (2009), xvi, 221 pp.
"Filmmakers interested in financing their own films have to start with a business plan. Few know how to put one together. Getting the Money gives a relaxed, step-by-step approach on how to do so. Of particular use are the financial sections where, for the first time, readers are guided on exactly wh
...
"[...] Radio Nawal Estéreo [es] una emisora indígena que transmite en idiomas K’iche, Kat’chiquel y castellano. Está ubicada en la localidad de Nahualá que, traducido al español, significa «el espíritu de las aguas». La ciudad, con unos 70.000 habitantes, huele a leña y a resistencia y
...
"[...] Fortunately, in the last decade in particular, much progress has been made on incorporating social science theory into both campaign design and evaluation, primarily in the health field. Indeed, evaluators are being encouraged to engage in theory testing and/or logic model development. Findin
...
Medienmanagement: Rahmenbedingungen, Menschen, Organisation
Berlin: Cornelsen (2009), 375 pp.
"Das Handbuch eröffnet einen Überblick über die Aspekte des Medienmanagements und gibt Einblick in alle Teilbereiche sowie deren Funktionsweise in der Medienbranche. Gleichzeitig antwortet Medienmanagement praktisch auf Fragen aus den inhaltlichen Schwerpunkten Kommunikationswissenschaften, Medie
...
Wissensmanagement-Brevier für Projektleiter und andere Entscheidungsträger: Aus Erfahrung klüger werden
Eschborn: Deutsche Gesellschaft für technische Zusammenarbeit (GTZ), 2nd ed. (2009), 32 pp.
"Dieses Handbuch fasst die wichtigsten Schritte und Entscheidungen zusammen, die für ein gutes Wissensmanagement getroffen werden sollten. Es richtet sich an TZ-Vorhaben und ihre Partnerinstitutionen auf lokaler, regionaler oder zentraler Ebene sowie an die Organisatoren von Netzwerken. Das Handbuc
...
The Community Builder’s Approach to Theory of Change: A Practical Guide to Theory Development
Key Guides
Aspen Institute (2009), 36 pp.
"[This publication] is for planners and evaluators who are going to facilitate a process for creating a theory of change with community-based programs and community change initiatives. It was designed as a “refresher course” for planners, evaluators, and others who have attended one of the Round
...
Knowledge Management for Project Managers and Other Decision-Makers: Learning from Experience
Eschborn: Deutsche Gesellschaft für technische Zusammenarbeit (GTZ), 2nd ed. (2009), 28 pp.
"This manual summarises the most important steps and decisions that need to be taken for good knowledge management. It is aimed at TC projects and their partner institutions at local, regional and central level, and at network organisers. The manual is no substitute for a coherent knowledge manageme
...
"This guide and the included mulitimedia CD will guide you step by step mulitimedia CD will guide you step by step through the process of establishing your own community radio. It starts by explaining what community radio is and how to determine the communication needs of a community. It continues w
...
