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 Google Scholar  (79)
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Public Communication Campaigns

Ronald E. Rice, William J. Paisley (eds.)
Beverly Hills: Sage (1981), 328 pp.
"Original essays define the scope of and show how to improve campaigns that promote public service programmes - among them, anti-smoking, family planning, heart disease prevention, and fire prevention campaigns. Academics, programme administrators, evaluators and policy makers show how to assess nee ... more
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Prime Time Preachers: The Rising Power of Televangelism

Jeffrey K. Hadden, Charles E. Swann
Reading, Mass.: Addison-Wesley (1981), xxi, 217 pp.
"The co-authors - Swann, an ordained Presbyterian rninister who is currently managing WRFK-FM for the Virginia Theological Seminary, and Hadden, a professor of religious sociology at the University of Virginia - have made an intensive and critical study of religious broadcasting - examining its root ... more
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Case Studies of Mass Media in the Third World

Mario D. Zamora, Vinson H. Sutlive, Nathan Altshuler (eds.)
Williamsburg, Va.: College of William and Mary (1980), vi, 264 pp.
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Mass Media and the Transnational Corporation: A Study of Media-Corporate Relationship and its Consequences for the Third World

Basskaran Nair
Singapore: Singapore University Press (1980), 172 pp.
"Do negative news reports on Third World countries have an adverse effect on the business climate, diverting transnational corporation investment away from those countries? In an exploratory study Nair has investigated the question, using data collected through library research and interviews with 3 ... more
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American Communication in a Global Society

Glen Fisher
Norwood, New Jers.: Ablex (1979), ix, 165 pp.
"Fisher, who has been involved in a number of American governmental communication agencies in connection with Third World countries, including the International Communication Agency, the U.S.I.A., and as a Foreign Service Officer, has drawn upon both his professional experience and the academic disc ... more
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Assistance to Third World Broadcasters: Source Directory

Miriam Williford
New York: Ford Foundation; BBC (1979), approx. 120 pp.
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The Electronic Church

Ben Armstrong
Nashville, Tenn.: Thomas Nelson (1979), 192 pp.
"Armstrong, executive director of National Religious Broadcasters which establishes standards for religious stations and program producers and represents three-fourths of U.S. religious broadcasting, highlights rninistries representative of specific trends and discusses pros and cons of broadcast re ... more
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La publicidad en Venezuela

José Martínez Terrero
Valencia: Vadell Hermanos Editores (1979), 210 pp.
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Worldwide Markets for English-Language Books

George Kurian (ed.)
White Plains, NY: Knowledge Industry Publications (1978), 327 pp.
"A description of the book trade in the seven major English-speaking countries of the world, which, grouped by size of market, are the United States, the United Kingdom, Canada, Republic of South Africa, Australia, India, and New Zealand. A special section gives eleven minor markets in alphabetical ... more
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New Perspectives in International Communication: A Report on the Conference on Fair Communication Policy for the International Exchange of Information, Held in Honolulu in March-April 1976

Jim Richstad (ed.)
Honolulu: East-West Communication Institute (1978), ix, 241 pp.
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Weltgeschichte der Kinder- und Jugendliteratur: Versuch einer Gesamtdarstellung

Carmen Bravo-Villasante
Hannover et al.: Schroedel (1977), 436 pp.
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Access: Some Western Models of Community Media

Frances J. Berrigan (ed.)
Paris: UNESCO (1977), 229 pp.
"The three studies contained in this volume trace the emergence of 'community media' in Western society—specifically new approaches to broadcasting and electronic media in North America and Western Europe [...] The orientation of the studies is not purely towards research, though where research ha ... more
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Media Studies in Education

Susan Bennett et al.
Paris: UNESCO (1977), 92 pp.
"Covers aspects of media education in the secondary schools in certain European countries where it is emphasized: France, Italy, Federal Republic of Germany, The Netherlands, the United Kingdom, Denmark, Finland, Sweden, the U.S.S.R. (cinema only), and the U.S.A. In all countries except the U.S. fil ... more
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Perspectives on Publishing

Philip G. Altbach, Sheila McVey (eds.)
Lexington, Mass.; Toronto: Lexington Books (1976), 283 pp.
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Comunicación de masas: Una perspectiva sociológica

Charles R. Wright
Buenos Aires: Paidós (1976), 155 pp.
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The Book Trade of the World. Vol. II: The Americas, Australia, New Zealand

Sigfred Taubert (ed.)
München et al.: Saur (1976), 377 pp.
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Radio Power: Propaganda and International Broadcasting

Julian Hale
Philadelphia: Temple University Press (1975), 196 pp.
"An introduction to the practice of overseas broadcasting as propaganda and the various ideological philosophies back of it, in terms both of sender and receiver. Analysis centers around Nazi Germany, the Communist countries, the U.S.'s Voice of America, Britain's BBC, and the undeveloped parts of t ... more
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The First Casualty: From the Crimes to Vietnam. The War Correspondent as Hero, Propagandist, and Myth Maker

Phillip Knightley
New York: Harcourt Brace Jovanovich (1975), 465 pp.
"The title indicates the scope of this excellent history of the war correspondent, including photographers, as Knightley traces him (and a few hers) from the beginning of this type of journalism in the Crimes in the 1850s to the war in Vietnam over a century later. In between he covers various wars, ... more
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Der Anteil der Massenmedien bei der Herausbildung des Bewußtseins in der sich wandelnden Welt: Wissenschaftliche Beiträge

Leipzig: Karl-Marx-Universität (1974), 449 pp.
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Intercommunication Among Nations and Peoples

Michael H. Prosser (ed.)
New York: Harper & Row (1973), 608 pp.