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 Google Scholar  (220)
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Nonprofit Marketing: Best Practices

John J. Burnett
Hoboken, NJ: Wiley (2007), 320 pp.
"Nonprofit Marketing Best Practices teaches proven marketing techniques that can help your nonprofit stand out among the growing number of organization competing for funding, programs, and volunteers. Introducing services marketing as the foundation for nonprofit marketing planning, this essential h ... more
 Google Scholar  (239)
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Creating Powerful Radio: Getting, Keeping and Growing Audiences

Valerie Geller
Oxford: Focal Press (2007), xvi, 340 pp.
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World Television: From Global to Local

Joseph D. Straubhaar
Thousand Oaks et al.: Sage (2007), 264, 18, 12 pp.
"By examining recent developments in the world system of television as well as several theories of culture, industry, genre, and audience, author Joseph D. Straubhaar offers new insights into the topic. He argues that television is being simultaneously globalized, regionalized, nationalized, and eve ... more
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Communication and Empire: Media, Markets, and Globalization, 1860-1930

Dwayne Roy Winseck, Robert M. Pike
Durham: Duke University Press (2007), xx, 429 pp.
"[...] Dwayne R. Winseck and Robert M. Pike offer an in-depth examination of the rise of the “global media” between 1860 and 1930. They analyze the connections between the development of a global communication infrastructure, the creation of national telegraph and wireless systems, and news agen ... more
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Embedded Journalists: Kriegsberichterstattung im Wandel

Kristina Isabel Schwarte
Münster: Westfälisches Dampfboot (2007), 136 pp.
"Die deutsche Soziologin Kristina Isabel Schwarte zeichnet nach, wie US-Regierung und -Militär die Rahmenbedingungen für die Berichterstattung über den Vietnamkrieg und Interventionen im Irak seit 1991 beeinflussten. Schwarte beleuchtet die Informationspolitik und Propaganda-Strategien der Konfli ... more
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Politische Kommunikation in internationalen Beziehungen

Jens Tenscher, Henrike Viehrig (eds.)
Berlin: Lit (2007), 233 pp.
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Kriegskorrespondenten: Deutungsinstanzen in der Mediengesellschaft

Barbara Korte, Horst Tonn (ed.)
Wiesbaden: VS Verlag für Sozialwissenschaften (2007), 383 pp.
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Al-Jazeera: How Arab TV News Challenged the World

Hugh Miles
London: Abacus (2006), xii, 452 pp.
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Conflict, Terrorism and the Media in Asia

Benjamin Cole (ed.)
London: Routledge (2006), ix, 149 pp.
"There are many different kinds of sub-national conflicts across Asia, with a variety of causes, but since September 11, 2001 these have been increasingly portrayed as part of the global terrorist threat, to be dealt with by the War on Terror. This major new study examines a wide range of such confl ... more
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Communications Media, Globalization and Empire

Oliver Boyd-Barrett (ed.)
Eastleigh: John Libbey (2006), xii, 248 pp.
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Public Service Broadcasting in the Age of Globalization

Indrajit Banerjee, Kalinga Seneviratne
Singapore: Asian Media Information and Communication Centre (AMIC) (2006), 348 pp.
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Fighting Words: How Arab and American Journalists Can Break Through to Better Coverage

Lisa Schnellinger, Mohannad Khatib
Washington, DC: International Center for Journalists (ICFJ) (2006), 131 pp.
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Implications of the Sacred in (Post)Modern Media

Johanna Sumiala-Seppänen, Knut Lundby, Raimo Salokangas (eds.)
Göteborg: Nordicom (2006), 274 pp.
"The news media report global conflicts related to religion. New expressions of religiosity and spirituality appear in popular media culture. The relationship between media and the sacred has become an inevitable topic. This book offers new and fresh perspectives on the media, the sacred and religio ... more
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Die heimlichen Herrscher: Politik mit nationalen Bildern und Stereotypen: Literaturauswahl

Christine Steeger-Strobel (ed.)
Stuttgart: Institut für Auslandsbeziehungen (ifa), 2nd ed. (2006), 24 pp.
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Community Journalism: Relentlessy Local

Jock Lauterer
Chapel Hill: University of North Carolina Press, 3rd ed. (2006), xxii, 432 pp.
"No matter how ambitious they may be, most novice journalists don’t get their start at the New York Times. They get their first jobs at smaller local community newspapers that require a different style of reporting than the detached, impersonal approach expected of major international publications ... more
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Concise Encyclopedia of Church and Religious Organization Marketing

Robert Stevens, David Loudon, Bruce Wrenn, Henry Cole
New York: Haworth (2006), 176 pp.
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Broadcast Television: A Complete Guide to the Industry

Walter S. McDowell
New York: Peter Lang (2006), 163 pp.
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Media Communities

Brigitte Hipfl, Theo Hug (eds.)
Münster; New York: Waxmann (2006), 342 pp.
"This book analyzes the different ways in which media are being used for community building and it also critically interrogates the concept of community itself. The authors do that from a variety of different perspectives, ranging from fundamental philosophical questions regarding community, to the ... more
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News Around the World: Content, Practitioners, and the Public

Pamela J. Shoemaker, Akiba A. Cohen
New York: Routledge (2006), 409 pp.
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Mit Pokémon in Harry Potters Welt: Medien in den Fantasien von Kindern
Deep Insights

Maya Götz (ed.)
München: kopaed (2006), 460 pp.
"Fernsehen tötet die Fantasie – so zumindest die Alltagstheorie zum Verhältnis von Medien und der Imaginationsleistung von Kindern. Bei genauerem Hinsehen ist das Verhältnis jedoch sehr viel komplexer, wie die hier vorgestellte Studie zu den Tagträumen der 8- bis 10-Jährigen zeigt. Fernsehen ... more