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"In this study we identify and elaborate at least six components of the digital media ecosystem: (1) content creators and distributors; (2) consumers/users; (3) monetization channels; (4) advertising networks, (5) data analytics and insights and (6) social media, streaming and e-commerce platforms.
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Becoming a Target: Journalists’ Perspectives on Anti-Press Discourse and Experiences with Hate Speech
Journalism Practice, volume 18, issue 2 (2023), pp. 283-300
"In many parts of the world, journalists work in increasingly hostile environments. To better understand the characteristics and implications of hostility against the press in a hybrid regime, this study explores how journalists in Serbia perceive and experience anti-press hate speech. Based on 20 i
...
Serbia. Digital Threat Landscape: Civil Society & Media
Internews (2023), 13 pp.
The Chilling: A Global Study of Online Violence Against Women Journalists
Deep Insights
International Center for Journalists (ICFJ); UNESCO (2022), 325 pp.
"This ground-breaking three-year global study on gender-based online violence against women journalists represents collaborative research covering 15 countries. It is the most geographically, linguistically, and ethnically diverse scoping of the crisis conducted up until late 2022. The research draw
...
Social Media and the Information War in the Balkans
Brussels: Balkan Free Media Initiative (BFMI) (2022), 52 pp.
"This report examines the destabilizing effects of social media in two key places in the Balkans: Serbia and Republika Srpska, the majority Serb entity of Bosnia and Herzegovina (BiH). The leaders of both – President Aleksandar Vucic in Serbia and President Milorad Dodik in Republika Srpska – ar
...
Russian Media in the Balkans. Case Study: How Moscow‘s Propaganda Influences Serbia
Potsdam: Friedrich Naumann Foundation (2022), 27 pp.
"The influence of Russian state-run foreign media (RT, Sputnik et al.) on public opinion in Western democracies is now common knowledge - regardless of its political qualification. Well-documented analyses are available, e.g., from the USA, France and Germany. The German government has also repeated
...
Tracking the Propaganda and Disinformation About Foreign Influence in Serbia. Case Study: Serbian Media on the Ukraine War
Beograd: CRTA (2022), 15 pp.
"The topic of the war in Ukraine dominated the media during the first three months of the war and completely marginalized all other topics. The most foreign actor reported on most in the media was Russia, while the countries of the West, the US, the EU, and NATO were far less noticeable. Although th
...
Mapping Disinformation in the Serbian Media
Beograd: CRTA (2022), 98 pp.
"Our main findings show that, numerically, disinformation overpowers the news. More precisely, this study identified 559 different types of disinformation cases in 494 news items disseminated in 14 (out of 15 analysed) Serbian news media. Our study found that false, misleading and manipulative infor
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Covid-19 in International Media: Global Pandemic Perspectives
London; New York: Routledge (2022), xxxi, 267 pp.
"The book evaluates unique civic challenges, responsibilities, and opportunities for media worldwide, exploring pandemic social norms that media promote or discourage, and how media serve as instruments of social control and resistance, or of cooperation and representation. These chapters raise sign
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Establishing Trust in Experts During a Crisis: Expert Trustworthiness and Media Use During the COVID-19 Pandemic
Science Communication, volume 44, issue 3 (2022), pp. 292-319
"Existing research on factors informing public perceptions of expert trustworthiness was largely conducted during stable periods and in longestablished Western liberal democracies. This article asks whether the same factors apply during a major health crisis and in relatively new democracies. Drawin
...
Indirect and Direct Subsidies for Media: The European Experience
BBC Media Action; PRIMED (2022), 22 pp.
"This report presents four models of direct media subsidies in Europe: from Serbia, Croatia, Sweden and the European Union as well as an overview of reduced VAT rates for newspapers, digital publications and periodicals in EU countries and Serbia. In recent years, the value of direct state aid for m
...
"The Digital Ecosystem Country Assessment (DECA) Toolkit is a step-by-step guide designed to help USAID Missions conduct high-quality research that will directly inform Mission strategic and programmatic decisions for digital development interventions. The DECA is the flagship initiative of the USAI
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How Platforms Respond to Human Rights Conflicts Online: Best Practices in Weighing Rights and Obligations in Hybrid Online Orders
Hamburg: Leibniz Institut für Medienforschung; Global Digital Human Rights Network (GDHRNet) (2022), 187 pp.
"Platforms have power. But this power is not unchecked. Governments have an important role to play in protecting their citizens' rights vis-à-vis third parties and ensuring a communication order in which rights are not violated. (And in addition, of course, they need to respect human rights themsel
...
CANnual Report 2022: Trend Radar. The Latest in Advertising, Media and Consumer Behavior in Central and Eastern Europe
WeCAN Communications (2022), 125 pp.
"The CANnual Report 2022 follows a slightly different editorial concept than before. Since 2016, the publication featured one central topic which all creative agencies wrote about. This year however, weCAN experts write about twelve of the hottest topics in communication across the region. Five of t
...
Vibrant Information Barometer: Europe & Eurasia
Deep Insights
Washington, DC: IREX (2022), 348 pp.
"The 2022 Europe and Eurasia Vibrant Information Barometer (VIBE) sees the addition of the five countries of Central Asia (Kazakhstan, Kyrgyzstan, Tajikistan, Turkmenistan, and Uzbekistan) to the study, bringing the total number of countries examined to 18. With VIBE, IREX strives to capture a moder
...
The COVID-19 Story: Unmasking China's Global Strategy
International Federation of Journalists (IFJ) (2021), 7 pp.
"China has used Covid to benefit its global image through the activation of existing media dissemination channels overseas and the use of new tactics such as disinformation and misinformation. China’s largescale medical diplomacy campaign has also provided propaganda wins in many developing countr
...
Media Freedom in the Western Balkans
Aspen Insitute Germany (2021), 45 pp.
"The Serbian government prioritizes digitalization. Serbia’s digital transformation accelerated in 2017 with the government’s focus on building a digital government, or “digitalization” as defined by Serbians, and Serbia’s participation in the Digital Agenda for the Western Balkans. As one
...
National Regulatory and Self-Regulatory Framework Against Hate Speech and Disinformation: Factsheet Serbia
Ljubljana: South East European Network for Professionalization of Media (SEENPM) (2021), 26 pp.
"In the process of accession to the European Union, Serbia is harmonizing laws with the EU legislation. In this process, the majority of regulations related to the prevention of hate speech and the spread of disinformation generally meet standards or are in the process of being amended. This factshe
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Media Trust in the Western Balkans: Together Apart. Regional Overview
Ljubljana: Peace Institute; South East European Network for Professionalization of Media (SEENPM) (2021), 34 pp.
"Trust in the media varies across the region, with citizens in BiH, Serbia and North Macedonia divided in around half of those that trust and half of those that distrust the media, and a higher number of citizens in Kosovo, Montenegro and Albania having trust in the media. The highest trust is expre
...