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Development Journalism: An Introduction
Quezon City: Ateneo de Manila University, Asian Center for Journalism (ACFJ) (2007), 212 pp.
Theorien der Mediennutzung: Eine Einführung
Wiesbaden: VS Verlag für Sozialwissenschaften (2007), 397 pp.
Visual Methodologies: An Introduction to the Interpretation of Visual Materials
London et al.: Sage, 2nd ed. (2007), xvi, 287 pp.
"This book is an introduction to reading visual culture. It explains which methods are available to the undergraduate student and shows exactly how to use them. The book begins with a discussion of general themes and recent debates, on the meaning of culture and the function of the visual, that offe
...
The Broadcast Journalism Handbook
Key Guides
Essex: Pearson Education (2007), xii, 572 pp.
Roteiro de cinema e televisão: A arte e a técnica de imaginar, perceber e narrar uma estória
Rio de Janeiro: Zahar, 2nd ed. (2007), 407 pp.
"Obra única no mercado brasileiro, trata de narrativa em geral e de roteiro de cinema e TV em particular. Com caráter didático, mas não preso a normas, é referência obrigatória para escritores, roteiristas, estudantes e todos os que desejam compreender melhor o processo de imaginar e narrar e
...
Global Media Discourse: A Critical Introduction
London: Routledge (2007), viii, 188 pp.
"Featuring a wide range of exercises, examples, and images, this textbook provides a practical way of analyzing the discourses of the global media industries. Building on a comprehensive introduction to the history and theory of global media communication, specific case studies of lifestyle and ente
...
Wirtschafts-Journalismus: Ein Handbuch für Ausbildung und Praxis
Berlin: Econ (2007), 259 pp.
"Die Berichterstattung aus der Welt der Wirtschaft wird immer wichtiger. Doch der grassierende Einfluss von Unternehmens-PR bedroht die Autonomie der Journalisten. Dieses Buch vermittelt, mit welchen Grundsätzen, Strategien und Instrumenten ein anspruchsvoller und moderner Wirtschaftsjournalismus s
...
Key Themes in Media Theory
Maidenhead, Berkshire et al.: Open University Press (2007), vii, 235 pp.
Global Communication
Belmont: Thomson Wadsworth, 2nd ed. (2007), 356 pp.
The Whole Digital Library Handbook
Chicago: American Library Association (2007), vii, 417 pp.
Digitale Spielräume: Basiswissen Computer- und Videospiele
München: kopaed (2007), 151 pp.
Ética do profissional da comunicação
São Paulo: Paulinas (2007), 372 pp.
Nonprofit Marketing: Best Practices
Hoboken, NJ: Wiley (2007), 320 pp.
"Nonprofit Marketing Best Practices teaches proven marketing techniques that can help your nonprofit stand out among the growing number of organization competing for funding, programs, and volunteers. Introducing services marketing as the foundation for nonprofit marketing planning, this essential h
...
Documentary Film: A Very Short Introduction
New York: Oxford University Press (2007), xi, 158 pp.
"Documentary Film is organized to present an overview of central issues and then to discuss different subgenres. I particularly wanted to use categories that could address concerns about objectivity, advocacy, and bias that have always swirled around documentary but with renewed vigor since the brea
...
Understanding Audiences and the Film Industry
London: British Film Institute (bfi) (2007), viii, 192 pp.
The Cultural Industries
Los Angeles: Sage, 2nd ed. (2007), 346 pp.
Health Communication: From Theory to Practice
San Francisco: Jossey-Bass (2007), xxiv, 436 pp.
Mediennutzung: Methodologische, methodische und theoretische Grundlagen
Berlin: Lit (2007), x, 424 pp.
Conflict Dialogue: Working with Layers of Meaning for Productive Relationships
Thousand Oaks; London; New Delhi: Sage (2007), xiii, 285 pp.
"Conflicts are more effectively managed if people understand the layers meaning in their conflicts and collaborate based on those meanings. In this book, author Peter M. Kellett analyzes and interprets real-life conflict stories as a way to create opportunities for more productive ways to navigate a
...
Werbeforschung
Konstanz: UVK (2007), 233 pp.
"Werbung ist ein integraler Bestandteil aller Prozesse massenmedial vermittelten Öffentlichkeit. Sie ist Sozialisationsinstanz sowie Kultur- und Wirtschaftsfaktor. Aus der Perspektive der Medien- und Kommunikationswissenschaft geht dieses Lehrbuch zunächst auf den Gegenstand sowie auf die Geschich
...