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"This book is based on conclusion that ethics are nothing but a series of moral qualities. The first chapter, apart from tracing the history of ethics and throwing some light on the concept as such, tries to define ethics. The second chapter outlines the efforts surrounding enforcement of ethics in ... more
"Anton Simons vermittelt die Grundlagen des redaktionellen Wissensmanagements und skizziert Methoden zur gemeinsamen Sicherung, Pflege und Nutzung redaktionswichtigen Wissens mit Hilfe von Social Software sowie die Möglichkeiten, die Feeds, News-Aggregatoren und andere Web-2.0-typische Technologien ... more
"Em 2007, a Pastoral da Comunicação comemora 50 anos de atividades. Uma de suas maiores dificuldades é realizar uma comunicação eficiente com o povo, atendendo aos apelos de organização e planejamento por parte da Igreja. Para responder às necessidades de um trabalho sério de comunicação ... more
"This book gives a comprehensive and critical account of the theoretical changes in communication studies from the early theories of development communication through to the contemporary critiques of globalization. It looks at the ways in which the media can be used to effect change and development, ... more
"Nonprofit Marketing Best Practices teaches proven marketing techniques that can help your nonprofit stand out among the growing number of organization competing for funding, programs, and volunteers. Introducing services marketing as the foundation for nonprofit marketing planning, this essential h ... more
"The text focuses on the process of genre analysis, using the selected approaches discussed. The book provides examples and analyses of genres in an effort to support, illustrate, and extend any abstract concepts that have been introduced. More important, it gives students the theoretical tools to c ... more
"As Alan Rosenthal states in the preface to this new edition of his acclaimed resource for filmmakers, Writing, Directing, and Producing Documentary Films and Videos is “a book about storytelling—how to tell great and moving stories about fascinating people, whether they be villains or heroes. ... more

Werbeforschung

Konstanz: UVK (2007), 233 pp.
"Werbung ist ein integraler Bestandteil aller Prozesse massenmedial vermittelten Öffentlichkeit. Sie ist Sozialisationsinstanz sowie Kultur- und Wirtschaftsfaktor. Aus der Perspektive der Medien- und Kommunikationswissenschaft geht dieses Lehrbuch zunächst auf den Gegenstand sowie auf die Geschich ... more
"Documentary Film is organized to present an overview of central issues and then to discuss different subgenres. I particularly wanted to use categories that could address concerns about objectivity, advocacy, and bias that have always swirled around documentary but with renewed vigor since the brea ... more
"Obra única no mercado brasileiro, trata de narrativa em geral e de roteiro de cinema e TV em particular. Com caráter didático, mas não preso a normas, é referência obrigatória para escritores, roteiristas, estudantes e todos os que desejam compreender melhor o processo de imaginar e narrar e ... more

The Cultural Industries

Los Angeles: Sage, 2nd ed. (2007), 346 pp.

The Art of Video Production

Los Angeles et al.: Sage (2007), 533 pp.
"The Art of Video Production emphasizes the enduring principles and essential skills of the communication process and the new digital technologies that are necessary to create effective video content. Author Leonard C. Shyles uses a unique approach by explaining how things are done and why things ar ... more