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129
128
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Countries / Regions
Authors & Publishers
Media focus
Publication Years
Methods applied
Journals
Output Type
Communications Handbook for Clinical Trials: Strategies, Tips, and Tools to Manage Controversy, Convey Your Message, and Disseminate Results
Research Triangle Park, North Carol.: FHI 360; USAID; Microbicides Media and Communications Initiative (mmci) (2014), xv, 252 pp.
"This handbook is designed to serve the needs of anyone who conducts, plans, or implements clinical trials—especially trials that evaluate new drugs or interventions in a community setting. We want to make your job easier, whether you are a researcher, a study coordinator, or a communications prof
...
The Handbook of Mobile Market Research: Tools and Techniques for Market Researchers
Chichester, West Sussex: Wiley (2014), xiii, 295 pp.
The Media Business for Pioneers: How to Attract Advertisers and Media Planners
Berlin; Amsterdam: Plural Media Services; Media in Cooperation and Transition (MiCT); DOEN Foundation (2014), 109 pp.
"Why is advertising crucial for sustainability of independent media, and does it influence content? What makes advertisers choose certain media? Who within a company decides on advertising? How influential are media agencies? And how can media organisations conduct or commission audience research? T
...
Schreiben für Film und Serie: Drehbücher selbst entwickeln
Berlin: Dudenverlag (2014), 191 pp.
"Und nun hat auch der Duden eine kleine Hilfestellung für angehende Drehbuchschreiber veröffentlicht, die neben die deutschsprachigen Vorreiter von G. Koehler "Drehbuch schreiben" und N. Mosleh "Drehbuchschreiben" zu stehen kommt. Die Informationen zur richtigen Vorgehensweise bei der Drehbuchentw
...
Entertainment Education Saves Lives and Improves Health: Key Steps to Developing Effective Programs
In: Health Communication: Strategies for Developing Global Health Programs
New York et al.: Peter Lang (2014), pp. 83-100
Communicating with Communities: A Case Study and Guide from Pakistan and Elsewhere
Geneva: International Organization for Migration (IOM); Humanitarian Accountability Partnership (HAP) (2014), xix, 109 pp.
"The purpose of this handbook is to highlight achievements, as well as ongoing efforts and future plans, in improving information delivery to and communication with affected communities. This guide highlights the lack of critical information in emergency response and what needs to be done to ensure
...
Digital Radio Toolkit: Key Factors in the Deployment of Digital Radio
Le Grand-Saconnex: European Broadcasting Union (EBU) (2014), 29 pp.
"The report focuses on good practices for introducing digital radio; however, there is no one-size-fits-all solution. Consequently, it describes various ways to handle the main digitization issues by highlighting 30 factors that contribute to positive acceptance of digital radio by listeners. Each o
...
Media Literacy: Keys to Interpreting Media Messages
Santa Barbara, Cal. et al.: Praeger, 4th ed. (2014), ix, 548 pp.
Briefing Note Series: Freedom of Expression
Halifax; Copenhagen: Centre for Law and Democracy (CLD); International Media Support (IMS) (2014), 50 pp.
"This series of Briefing Notes is designed to give readers an understanding of the key international legal standards that apply in the context of freedom of expression. They are aimed at an audience which does not necessarily have a deep understanding of freedom of expression issues, but they also a
...
Bloggers Boot Camp: Learning How to Build, Write, and Run a Successful Blog
Burlington, Mass.; Abindon, Oxon: Focal Press, 2nd ed. (2014), xix, 183 pp.
"Bloggers Boot Camp shows you how to create and maintain a successful blog in today's world. It teaches you how to find a niche, find your unique voice, and how to hold a conversation with that audience. It provides you with all the right tools appropriate to your content, writing style, and message
...
Texten für TV
Konstanz: UVK, 4., überarb. Aufl. (2014), 173 pp.
"Um die Verständlichkeit von Fernsehbeiträgen steht es schlecht. Nach Untersuchungen der Medienwirkungsforschung können Zuschauer selten mehr als zehn Prozent der Inhalte einer Nachrichtensendung behalten. Dies liegt auch daran, dass Fernsehjournalisten nicht dem Medium entsprechend texten. Sie v
...
Think Tank Initiative’s Policy Engagement and Communications Program — Anglophone Africa: A Toolkit for Researchers and Communications Officers
Washington, DC: Results for Development Institute; Think Tank Initiative (2014), 40 pp.
"In July 2013, 13 think tanks in Ethiopia, Ghana, Kenya, Nigeria, Tanzania, and Uganda embarked on a mission to strengthen their Policy Engagement and Communications (PEC) capacity. Over the course of 15 months, the think tanks worked with a mentor to diagnose their capacity needs and develop a PEC
...
"The BetterEvaluation Rainbow Framework prompts you to think about a series of key questions. It is important to consider all these issues, including reporting, at the beginning of an evaluation. The Framework can be used to plan an evaluation or to locate information about particular types of metho
...
Data Protection and Journalism: A Guide for the Media
Wilmslow, Cheshire (UK): Information Commissioner's Office (ICO) (2014), 52 pp.
"This guide explains how the Data Protection Act (DPA) applies to journalism, advises on good practice, and clarifies the role of the Information Commissioner’s Office (ICO). It does not have any formal legal status and cannot set any new rules, but it will help those working in the media understa
...
Media Freedom Indices: What They Tell Us - and What They Don't. A Practical Guidebook
Bonn: Deutsche Welle DW Akademie (2014), 67 pp.
"This guidebook aims to give the reader an overview of the existing international media freedom measures and how they can be used. By introducing the methodology and pointing out the strengths and weaknesses, it allows the readers to better understand, judge and thus critically reflect the indices
...
Safe Surfer: Schutz der Privatsphäre im digitalen Zeitalter
Bonn: Bundeszentrale für politische Bildung (bpb) (2014), 190 pp.
"Ein praktisches, verständliches und effizientes Schutzprogramm für alle, die sich in der digitalen Welt bewegen. Safe Surfer funktioniert wie ein Arbeitsbuch – alle Tipps lassen sich parallel zum Lesen umsetzen. Google, Facebook oder die NSA – wie können wir unsere Privatsphäre im digitalen
...
Guía mídia e direitos humanos
São Paulo: Intervozes (2014), 128 pp.
Journalism and Dealing with the Past: A Manual for Journalists in Kosovo
Key Guides
Prishtina (KO): Forum Ziviler Friedensdienst (forumZFD) (2014), 30 pp.
"This manual is the result of Frequencies of the Past, a conflict sensitive journalism project by forumZFD. From 2011 to 2013, journalists from different media, ethnic backgrounds and from various regions of Kosovo have joined the project to explore the opportunities to cover sensitive issues relate
...
Safety and Solidarity for Journalists in Ukraine 2014: A Handbook for Journalists Unions Facing a Crisis
Brussels: International Federation of Journalists (IFJ) (2014), 44 pp.
"Throughout 2014 the IFJ and EFJ have been working hand in hand with affiliates, the National Union of Journalists of Ukraine, the Independent Media Trade Union of Ukraine and the Russian Union of Journalists to support their members in the field, condemn the intimidation of journalists and manipula
...
The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Our Brand
New York et al.: McGraw-Hill (2014), x, 221 pp.
"The purpose of this book isn’t to make you feel like your company needs to be doing everything under the sun. Instead, we’re here to share why visual storytelling is valuable and easy to adopt, even if you don’t have a massive staff or budget. Our goal in writing this book is to share a mix o
...
