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"All human and social activity depends on communication. No matter the issue — poverty, conflict resolution, self-determination, migration, health, land, housing, the climate crisis — little can be done without effective communication. A framework is needed that enables, empowers, and transforms ... more
"Utilization Focused Evaluation (UFE) facilitates a learning process in which people in the real world apply evaluation findings and experiences to their work. The focus is on intended users. UFE does not prescribe any specific content, method, or theory. It is a guiding framework, rather than a met ... more

People's Radio: Communicating Change Across Africa

Penang (MY): Southbound (2012), xxi, 351 pp.
"The author discusses the challenges of using radio as a tool for community engagement in development. It examines specific case studies from the African continent. The book also considers the different ways governments, organizations, broadcasters and communities can use radio networks as instrumen ... more
"Communication rights and the ever more urgent need to construct a culture of peace are central to a vision of a world in which universal human values displace the accumulated weight of history’s tyrannies. Michael Traber, to whom this book is dedicated, believed that there is only one way of over ... more
"This guide is intended for people working in research and development. It introduces participatory development communication concepts, discusses the effective two-way communication approaches, and presents a methodology to plan, develop, and evaluate communication strategies to address the followin ... more
"This book has been written from the point of view of a manager working in a radio broadcasting environment. Such managers are busy. Permanently short of time. There are never enough hours in the day. Opportunities ro study are rare; rarer still is the prospect of becoming expert in the many areas t ... more
"World class animators, UNICEF representatives, NGOs and animation industry leaders met in Orlando, Florida, USA in the fall of 1994 for a Second Animation for Development Workshop and Summit in order to share their experiences in usin g animation to reach out to the world's children. This richly il ... more
"This book provided the best synthesis of social marketing and social mobilization theory and practice in international development, as it stood in the 1990s. At the time it was written, no other source provided such a comprehensive review backed-up by extremely useful bibliographies as well as proj ... more