commbox Development Communication

"In fact this paperback is about narration and about text in whatever form: spoken, written or printed. Or even better, this book is about the importance of narrative art. It therefore invests all kinds of storytelling, not only the person-to-person oral tradition, but also the mediated forms of sto ... rytelling. Is taken for granted that the radio is giving an extra dimension to the spoken word, like books are giving an extra dimension to the printed word, or the cinema or television are connecting texts and visuals again, like woodcut printings have done in the past. Stories from the oral tradition found their way to the mass media like movies, radio and television. Therefore a wide variety of media will be discussed in this book without showing any preference for one medium or another. The focus of interest is more on storytelling then on de media used to tell stories. It is about the athletics of words and the flexible relatedness between the various media. All these media make use of characters to present stories. Therefore characters with stereotyped traits are present in every medium that makes use of narrative or dramatic elements like comic books, photo novels and soap operas. Mass media have been taking over the role of traditional storytelling. Nowadays, it seems as if instead of listening to an individual storyteller, the global community sits down and have stories told by their favourite radio plays and television series like situation comedies and soap series. Some social scientists strongly reject this change in media consumption. They regret the changing patterns in spending leisure time. They regret for example the supposed decline of reading habits which has been considered as an effect of changing media consumption. And they are not the only ones to regret this. On the one hand there are the educationalists worrying about the latest statistics on literacy rates. These figures certainly do not show any worldwide improvements in literacy and numeracy. And there are the publishers too, who regret the declining reading habits. On a global scale the selling of books and other printed matter is at a decline. With an expanding media market, people are spending their leisure time in a more varied way leaving them less time to read. However, despite this conclusion the educational system in whatever country cannot do without a structured transfer of knowledge. And it seems that the most effective medium within the educational system still is the written word, being presented to the people by printed materials. Learning children as well as adults to read and write is the main preoccupation of as many multilateral aid organisations as national governments." (Pages 10-11) more

Google Scholar (51)

WorldCat (56)

See, Judge, Act: A Media Kit for the Community Worker

Madras: Asian Mass Communication Research and Information Centre (AMIC) (1995), 108 pp.

Google Scholar (50)

WorldCat (47)

Having Fun with Media

Madras: Asian Mass Communication Research and Information Centre (AMIC) (1995), 91 pp.

Google Scholar (36)

WorldCat (39)

A Guide to the Development Communications Archive, 1960-1994

Austin: University of Texas at Austin (1995), 113 pp.

Google Scholar (35)

WorldCat (30)

Imaginándonos el futuro: La comunicación como estrategia para el desarrollo

Segundo Castañeda Armas

Lima: ILLA (1995), 79 pp.

Download (7)

In Other Words ... The Cultural Dimension of Communication for Development

Ad Boeren

The Hague: Centre for the Study of Education in Developing Countries (CESO) (1994), 229 pp.

"Based on literature research and personal experiences gained in Africa, this book pays attention to the cultural and educational aspects of communication for development in developing countries. The book addresses the many pitfalls of communication and the factors that have an influence on the effe ... more

Google Scholar (48)

WorldCat (41)

Comunicación para el desarrollo en Chile: Experiencias y reflexiones

Lidia Baltra, Patricia Buxton, Alvaro Godoy Soledad Fariña, María Elena Hermosilla et al.

Santiago de Chile: [authors] (1994), 49 pp.

Download (10)

Communication for Development Programmes in the United Nations System

Francesco Mezzalama

Geneva: United Nations, Joint Inspection Unit (1994), ix, 34 pp.

"Communication for development programmes do not feature as a priority theme for most of the agencies, with the exception of UNESCO, UNICEF and FAO. UNICEF considers communication for development programmes as a priority. They have communication officers in almost all their field offices, most of th ... more

Google Scholar (46)

WorldCat (49)

Applying DSC Methodologies to Population Issues: A Case Study in Malawi

Agnes Kavinya, Sultana Alam, Anamaria Decock

Rome: FAO (1994), iv, 72 pp.

Google Scholar (56)

WorldCat (49)

Development Communication Handbook: Ideas, Skills, Illustrations

Myron J. Pereira

Indore: Satprakashan Sanchar Kendra (1994), ix, 132 pp.

"Myron J. Pereira, SJ, brings together his years of experience in Development Communication as the director of ASTHA, a department of the Xavier Institute of Communications, Bombay. In this book he deals with sound slides, video, audio-cassettes and posters, street-plays and puppets and how they can ... more

Google Scholar (48)

WorldCat (47)