Media Use, Media Consumption
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"Cette étude et cette bibliographie traitent des attitudes africaines à l'égard du livre, des habitudes de lecture et des politiques de promotion d'une culture de la lecture. La bibliographie fournit des détails sur 218 références bibliographiques, la plupart en français, mais aussi un bon no ... more

Audience Analysis

Thousand Oaks et al.: Sage (1997), x, 166 pp.
"Denis McQuail provides a coherent and succinct account of the concept of ‘media audience’ in terms of its history and its place in present-day media theory and research. McQuail describes and explains the main types of audience and the main traditions and fields of audience research. Audience A ... more
"Enthält die Ergebnisse und eine Diskusion von zehn der wichtigsten Untersuchungen, die in den letzten Jahren zum Reality-TV, zur Nutzung von Informationssendungen im Fernsehen, zur Rezeption von Gewaltdarstellungen in Fernsehen, zum Umgang von Kindern und Jugendlichen mit Werbung, sowie zu Jugends ... more
"The International Broadcasting Audience Research Department (IBAR) of the BBC World Service presently commissions representative sample surveys of the adult populations of more than 20 different countries each year. Surveys reported in this compilation published first time in 1993 provide detailed ... more

Television Culture

London: Routledge (1993), 353 pp.
"Jib Fowles sees television as a 'grandly therapeutic force,' that television is indeed good for you. He examines why nearly every American regularly watches television and why viewing is beneficial. Updated and jargon-free, Why Viewers Watch describes the overall effect of programming on the popula ... more