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"This sourcebook places its focal point on participative marketing, which is defined as "making full use of all available channels to improve the communication between an organization and all the groups and people it has relationships with." The first chapters give an introduction to marketing in ge ... more
"La mission a visité 18 radios communautaires dans la période prévue. Elle s'est focalisée sur une sélection de radios représentatives des différents types de régions (à l'exception de la région de Diffa, trop éloignée géographiquement pour que la mission puisse s'y rendre), de géograp ... more
"C'est l'aspect de la participation au sein de la Radio Communautaire qu'aborde le « Manuel de formation » publié par l'IPAO de Dakar, en collaboration avec Radio ADA, une radio communautaire ghanéenne qui est reconnue comme une radio communautaire de référence dans sa manière de vivre la par ... more
"Der Radioschein ist ein Kursangebot im Rahmen der Erwachsenbildung, das interessierten Laien die Grundlagen des Radiomachens vermittelt: praxisorientiert, systematisch und flexibel im Hinblick auf unterschiedliche Zielgruppen. Neben der Vermittlung von handwerklichem Know-How fördert diese Basis-A ... more
"This handbook explains how to 'set up, manage and sustain community radio', and gives guidelines for understanding 'the role community radio plays in social and economic development.' Here, community radio is understood as an important tool to strengthen democratic structures and to rebuild civil s ... more
"The cases presented in this book are among the first examples of the convergence of radio and new ICTs for development, and the book underscores the significant potential of the combination. In this convergence, radio promises to take on even greater significance and value. For this reason, we beli ... more
"Media scholars and political scientists develop a broad comparative framework for analyzing alternative media in Australia, Chile, China, Indonesia, Malaysia, Russia, Sweden, South Africa, the United Kingdom, and the United States. Topics include independent media centers, gay online networks and a ... more
"Even as the government is dithering over legislation to facilitate the functioning of community radio in India, a few community-based organisations have initiated radio projects that seek to deploy communication technologies for development and community empowerment. This paper is based on a study ... more