Economics, Markets & Viability of Media
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"Independent media outlets in the Western Balkans are facing major challenges to their financial sustainability. With the exception of some of the largest broadcasters with national coverage and the most visited online media, the majority of media outlets across the region are not sustainable busine ... more
"This article assesses the multiple factors which are barriers to media freedom in South Africa. These include crises of financial sustainability of the media sector which have recently been compounded by the onset of the COVID-19 pandemic; widespread job losses in journalism; and harassment and phy ... more
"Over the last 20 years, the power of cultural and creative industries (CCIs) as enablers and drivers of sustainable development has been broadly recognised. They are viewed as critical to social cohesion, social and economic transformation, and political stability. For this reason, it is important ... more
"The aim of this proposal is to present the evolution of the digital native media in Spain in order to compare their current situation with European success stories. For that purpose, we have conducted a comparative case study between three highlighted Spanish digital native news outlets and three f ... more
"This paper presents a new set of indicators to assess the viability of news media at a time when the discussion about the survival of quality media is omnipresent, while systematic, fact-based strategies to tackle the problem are omni-absent. As digital transformation is sweeping through the media ... more
"Media Audience Mapping & Targeting Techniques in West Africa: 1. Audience measurement and ratings culture: The culture of audience measurement and ratings is still very rudimentary in much of West Africa. Within the current media milieu, where new technologies are yielding new forms of content and ... more
"Radio stations across Africa are facing unprecedented threats to their sustainability due to weak media markets, limited advertising revenue and intense competition. A more pragmatic understanding of viability and more flexible donor strategies can help these outlets stay on air and maintain their ... more
"A quick review of the media status in Palestine indicates that the restrictions and general measures that accompanied the spread of the epidemic will lead to the suspension of many independent/private media outlets, as a result of the interruption of their main source of income, represented in the ... more
"Without new public funding, regulation of digital markets, and international support systems for non-profit media, independent professional journalism is in danger of becoming an expensive luxury rather than a universal public good. The press freedom and media development communities have joined jo ... more
"Tenemos que afirmar que, en estos días, está en su casi totalidad, por lo menos cuando nos referimos a los medios de comunicación masivos; permeado y bajo el control de las élites económicas que, además, hay que recordarlo, son en su inmensa mayoría élites masculinas. Esta situación de dom ... more
"The largest players in terms of funding spent in the media are commercial advertisers. In 2018 advertising contributed €7.8bn to the media funding in India, an annual growth rate of 11.5%. Advertising makes the largest cut in the operating revenues of the news media. Subscription revenue does not ... more
"Pervasive media censorship in China is often seen as a strictly political issue. Although in past years reporters have had leeway to report on economic issues, the Chinese Party/state has moved to tamp down economic journalism, even arresting those who report on bad economic news. This shift brings ... more
"The media in Ghana have had relatively free space to operate even amidst the COVID-19 restrictions. The traditional legal texts and the new emergency laws adopted by the government to fight the pandemic have not been used to violate press freedom. The media have, therefore, discharged with distinct ... more
"Generally, the relevant authorities in Nigeria have, to a large extent, been proactive with press briefings and national addresses since the outbreak of the pandemic. However, reporters have realised that they are often unable to access information beyond what is said in the briefings. Officials so ... more
"This book explores the different ways Francophone research on news media has faced the challenges of dependence and independence from three complementary perspectives. The first is economics - how can sustainable business models be developed and to what extent can crowdfunding help to maintain the ... more
"There are still opposing and restraining forces to globalization processes taking place in media, and the global mediascape comprises international, regional and local markets, and global and local players, which in recent years have evolved at an uneven pace. By analyzing similarities and differen ... more
"La inversión publicitaria digital total de 2018 fue de 109 millones de dólares, representando aproximadamente el 18% de la inversión publicitaria total del año. Social Ads (40%) continúa siendo el formato con mayor demanda, seguido por Display (29%) y Search SEM (14%). El modelo de compra más ... more
"[...] there seems to be an understanding that the media is important and that society needs the media. In October 2018, KAS Media Africa, therefore, gathered the CEOs of media houses, publishers and editors-in-chief from 16 different countries, both from Anglophone and Frenchspeaking Africa, in Acc ... more