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Economics, Markets & Viability of Media

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The African Film Industry: Trends, Challenges and Opportunities for Growth
Deep Insights

Marie Lora Mungai, Pedro Pimenta et al.

Paris: UNESCO (2021), 271 pp.

"For the first time, a complete mapping of the film and audiovisual industry in 54 States of the African continent is available, including quantitative and qualitative data and an analysis of their strengths and weaknesses at the continental and regional levels. The report proposes strategic recomme ... more

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Sustainability: Going Beyond the Buzzword
Deep Insights

Michel Leroy

Forum Medien und Entwicklung (fome); MEDAS21 (2021), 31 pp.

"This paper aims to trace the social construct of sustainability in the context of media development and define what is to be sustained, at the level of the intervention (the process of change) or its outcome (the impact on the medium itself). It is intended for all those who are concerned, closely ... more

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Media Viability in Lebanon: Applying DW Akademie’s Media Viability Indicators (MVIs)

Ann Hollifield

Bonn: Deutsche Welle DW Akademie (2021), 46 pp.

"The biggest detriments to news media viability in Lebanon include: The political partisanship of the media; A lack of sustainable business models for the media; An oversaturated and hypercompetitive media market resulting in lowered quality of content; Too little competition in the advertisement ma ... more

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The Indian Media Business: Pandemic and After

Vanita Kohli-Khandekar

New Delhi et al.: Sage India, 5th ed. (2021), xxiii, 297 pp.

"The fifth edition [...] cuts across print, TV, film, music, radio and digital media. In the process, the book takes you through the current trends, history, business dynamics and regulation in media, and provides a glimpse into the future of each of these segments." (Back cover)

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Entrepreneurial News Sites as Worthy Causes? Exploring Readers’ Motivations Behind Donating to Latin American Journalism

Summer Harlow

Digital Journalism, volume 9, issue 3 (2021), pp. 364-383

"This study uses surveys with readers of entrepreneurial news startups in seven Latin American countries to examine their motivations for donating to journalism. Using the donor–organization relationship from public relations scholarship as a framework, this study showed content, independent/objec ... more

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Independent Media in Lebanon: An Economic Outlook

Metn: Samir Kassir Foundation (2021), 10 pp.

"Alternative media platforms in Lebanon vary in size and expenditures. Annual turnovers range between USD 15,000 to almost USD 1.1 million. Editorial costs make up the bulk of all alternative media platforms. Namely the salaries of core team members and journalists, as well as the fees paid to freel ... ancers, correspondents, and outside consultants/writers. Secondary costs include production equipment, rent, operation, equipment, legal fees, and technical feels. All interviewed independent platforms are non-profit. Almost all members of independent platforms are motivated primarily by their love of the job. Most independent platforms have relied on volunteering, either totally or partially, from their conception to their current stage. None of the platforms interviewed have a devoted person or team in charge of marketing and sales in the traditional sense of buying ads or working on partnerships. Partnerships are usually rare, approached informally, by word-of-mouth and networks, and decided up by editorial teams. All platforms have one person (full-timer or part-timer) in charge of marketing the platform’s own content on social media, but not advertising other brands on their own platforms, except The961. Almost all the platforms are unsatisfied with the current promotion model on social media. Most concerns are related to the clash between the platform’s values and the ethics and politics of social media platforms. Complaints also touched upon the fact that independent media have to invest time and money to create content, and then they have to pay social media to host it, rather than get paid by social media. Some platforms, such as Khateera, have adopted a pragmatic mindset from the start. “Our only objective is to get our message across to as wide an audience as possible,” they said. All media have agreed that good journalism costs money and generates very little, therefore other revenue streams are required to sustain it. All independent media interviewed have relied mostly on grants, except The961. Grants provide core funding and project-based funding. Both Daraj and Megaphone have also relied on volunteers but have shifted away from it. Sentiments towards grants vary. Most platforms in Lebanon have chosen donors that are not related to national, local or foreign authorities; donors that preserve their editorial integrity: i.e., no interference in editorial decisions and alignment with values and ethics. They all have a good relationship with their donors." (Findings, page 3) more

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Leadership or Stagnation: The Future of Media Viability in Bangladesh

Ross Settles, Tanim Ahmed

Dhaka: Management and Resources Development Initiative (MRDI); Fojo Media Institute (2021), 38 pp.

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Media Influence Matrix: Slovakia

Marius Dragomir

Budapest: Center for Media, Data and Society (CMDS), 2nd, updated ed. (2020), 110 pp.

"Seemingly, Slovaks have access to a wealth of news sources. In reality, though, the market is concentrated in the hands of a few large players. Powerful financial groups such as Penta Investments and J&T, and a handful of magnates including Ivan Kmotrik and Andrej Babis (who is also Czech Republic� ... ��s prime minister) exert decisive influence in the ownership of most major media companies. They are also close to politicians (if they are not themselves one), which means big leverage in regulatory affairs. The entry on the Slovak market of PPF, a Czech financial group led by another wealthy oligarch, Petr Kellner, which bought Markiza TV in 2019, is further cementing the oligarchic control in the country’s media. The Antimonopoly Office of the Slovak Republic known as PMU is much responsible for the shape of the Slovak media market. It has been the PMU that approved a spate of merger cases allowing the expansion of some media owners. Decisions by the PMU in 2015-2016 allowed Penta Investments to take over several major publishers. It was one of these deals that prompted journalists from the daily Sme (acquired by Penta) to leave and set up DennikN. Civil society exerts little influence. International groups are not effective either. The Organization for Security and Co-operation in Europe (OSCE), a Vienna-based intergovernmental group, has some political leverage, but that does not materialize in any earth-shattering policy changes or palpable improvements for journalists. For example, in early March 2018, Harlem Desir, the head of media at OSCE, called on Slovak authorities in a meeting in Bratislava to investigate the killing by unknown assaulters in February 2018 of the Slovak investigative journalist Jan Kuciak. Instead, two months later, Slovak police began to harass Pavla Holcova, a Slovak journalist who was trying to help with the police investigation. It was only after massive pressures from citizens and journalism groups from abroad that four people were finally charged in October 2019 over Kuciak’s killing. Besides regulation, tightly controlled by authorities and highly politicized, the government plays also a direct role in the Slovak media market. Funding from license fees collected from all Slovak households and state budget makes the public broadcaster RTVS the largest player in the country’s media with a budget in excess of €115m. That is not necessarily bad. For some years, the Slovak public got its money’s worth. The station earned a feather in its cap for improved programming." (Key findings, pages 6-7) more

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Media Freedom in South Africa Today: Unravelling Multifarious Threats toward a Research and Advocacy Response

Julie Reid, Glenda. Daniels, Kate Skinner

Communicatio: South African Journal for Communication Theory and Research, volume 46, issue 3 (2020), pp. 1-19

"This article assesses the multiple factors which are barriers to media freedom in South Africa. These include crises of financial sustainability of the media sector which have recently been compounded by the onset of the COVID-19 pandemic; widespread job losses in journalism; and harassment and phy ... more

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Propaganda by Proxy: Ukrainian Oligarchs, TV and Russia's Influence

Jakob Hedenskog, Mattias Hjelm

Stockholm: FOI, Swedish Defence Research Agency (2020), 4 pp.

"The issues of media ownership and Russian propaganda messaging remain an ongoing concern in Ukraine. Of the top 20 most-viewed TV channels in the country, almost all belong to the same people who top the list of Ukraine’s wealthiest oligarchs – Rinat Akhmetov, Viktor Pinchuk, Dmytro Firtash, Se ... more

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Media Independence and Sustainability

Mira Milosevic

Global Conference for Media Freedom, November 16, 2020 (2020), 6 pp.

"Without new public funding, regulation of digital markets, and international support systems for non-profit media, independent professional journalism is in danger of becoming an expensive luxury rather than a universal public good. The press freedom and media development communities have joined jo ... more

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Media Development and Sustainability in West Africa: A Study on Media Audience Mapping and Targeting Techniques, Capacity Building Models & Ownership Patterns in West Africa
Deep Insights

Accra: Media Foundation for West Africa (MFWA); Open Society Initiative for West Africa (OSIWA) (2020), ii, 70 pp.

"Media Audience Mapping & Targeting Techniques in West Africa: 1. Audience measurement and ratings culture: The culture of audience measurement and ratings is still very rudimentary in much of West Africa. Within the current media milieu, where new technologies are yielding new forms of content and ... more

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Media and COVID-19 in West Africa: Sierra Leone

Media Foundation for West Africa (MFWA) (2020), 8 pp.

"Sierra Leone continues to respond to the COVID-19 pandemic through the dissemination of information across various platforms. The media have generally been supportive in providing the public with information and education about COVID-19. However, media owners and managers continue to raise concerns ... more

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Media and COVID-19 in West Africa: Nigeria

Media Foundation for West Africa (MFWA) (2020), 8 pp.

"Generally, the relevant authorities in Nigeria have, to a large extent, been proactive with press briefings and national addresses since the outbreak of the pandemic. However, reporters have realised that they are often unable to access information beyond what is said in the briefings. Officials so ... more

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Media and COVID-19 in West Africa: Liberia

Media Foundation for West Africa (MFWA) (2020), 7 pp.

"With the exception of the introduction of new press passes for the journalists by the Deputy Minister of Information and the harassment that followed its implementation, the media landscape in Liberia in May and June has been open and free. Even though the Ministry of Information reduced the freque ... more

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Dependence of Editorial Independence, Influence of Economic Factors on News Channels in Pakistan

Ghulam Shabir, Atif Ashraf, Farasat Rasool, Qamar-uddin-Zia Ghaznavi

Journal of Business and Social Review in Emerging Economies, volume 6, issue 2 (2020), pp. 883-892

"Private news channel in Pakistan get sponsorships and commercials from state as well as from private companies to run their businesses. Selling ads may lead to sell content shaped in favor of the sponsor. This study has analyzed the influence of commercialization on editorial autonomy of broadcast ... more

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Local Radio Stations in Africa: Sustainability or Pragmatic Viability?
Deep Insights

Mary Myers, Nicola Harford

Washington, DC: Center for International Media Assistance (CIMA) (2020), 28 pp.

"Radio stations across Africa are facing unprecedented threats to their sustainability due to weak media markets, limited advertising revenue and intense competition. A more pragmatic understanding of viability and more flexible donor strategies can help these outlets stay on air and maintain their ... more

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Comunicação, media e indústrias criativas na era digital

Paulo Faustino, Carla Martins, Iván Puentes, Francisco Belda (orgs.)

Porto: Universidade do Porto, Faculdade de Letras (2020), 416 pp.

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Will the Palestinian Press Survive Corona Virus? The Media in Light of Corona Crisis Difficulties and Challenges

Ramallah: Palestinian Center for Development and Media Freedoms (MADA) (2020), 33 pp.

"A quick review of the media status in Palestine indicates that the restrictions and general measures that accompanied the spread of the epidemic will lead to the suspension of many independent/private media outlets, as a result of the interruption of their main source of income, represented in the ... more

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Myanmar Media's Response to COVID-19

Thal Nyein Thu, Jane Madlyn McElhone, Tessa Piper (eds.)

New York: Media Development Investment Fund (MDIF) (2020), 41 pp.

"In June 2020, MDIF conducted a survey of 36 Myanmar media outlets to gather information about the impact of COVID-19 on their businesses between March and May. They represent a mix of national media, as well as local media from the ethnic states and regions. Their operations are of various sizes: t ... hree media have 70-150 staff, 7 have 20-69, and 26 have 1-19. All the media surveyed felt the impact of COVID-19 almost immediately. Not surprisingly, as this has generally been the experience of media worldwide, commercial revenue decline was often dramatic: half of the survey respondents reported more than a 75% drop in income. Thirty-two of the 36 respondents had advertising revenue prior to the start of the pandemic, and all of them reported that it was negatively affected. All 19 media with print products were obliged to either reduce or even halt production. In response to collapsing revenues, 31 of the 36 survey respondents instituted spending cuts between March and May including, in some cases, cutting salaries and staff. Even as they reeled from the economic impact, Myanmar media also had to adapt their working environments. All the media surveyed quickly instituted work from home practices or else established social distancing in their offices and provided protective equipment for their staff. At the same time, more than half of the media reported having to contend with safety and security challenges. These came in the form of restrictions on movement, websites being blocked, on and offline surveillance, staff harassment and arrests. In common with media in other countries, one bright spot in this bleak picture has been audience growth. MDIF’s survey found that almost all media saw both their digital audiences, and audience engagement, increase. This had a positive knock-on effect for the media, with 30 respondents reporting that during this period they were able to strengthen their digital skills and knowledge due to the increased focus on their online content. The good news that 21 of the 31 respondents that sought emergency funding during the survey period obtained it, is tempered by the reality that the impact of COVID-19 has been deep and will be long lasting. The future for media in Myanmar is precarious." (Introduction) more

The African Film Industry: Trends, Challenges and Opportunities for Growth Deep Insights

Sustainability: Going Beyond the Buzzword Deep Insights

Media Development and Sustainability in West Africa: A Study on Media Audience Mapping and Targeting Techniques, Capacity Building Models & Ownership Patterns in West Africa Deep Insights

Local Radio Stations in Africa: Sustainability or Pragmatic Viability? Deep Insights

The African Film Industry: Trends, Challenges and Opportunities for Growth
Deep Insights

Sustainability: Going Beyond the Buzzword
Deep Insights

Media Development and Sustainability in West Africa: A Study on Media Audience Mapping and Targeting Techniques, Capacity Building Models & Ownership Patterns in West Africa
Deep Insights

Local Radio Stations in Africa: Sustainability or Pragmatic Viability?
Deep Insights