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"'El Radioteatro. Olvido, renacimiento y su consumo en otras plataformas' nos ofrece las claves del pasado, presente y futuro de un género, de un formato radiofónico que se sustancia en una explosión de creatividad que acaricia nuestros sentidos y nos abre a un mundo de posibilidades en una perfe ... more
"This study of 'independent' animation opens up a quietly subversive and vibrant dimension of contemporary Chinese culture which, hitherto, has not received as much attention as dissident art or political activism. Scholarly interest in Chinese animation has increased over the last decade, with atte ... more
"We present Harmony Square, a short, free-to-play online game in which players learn how political misinformation is produced and spread. We find that the game confers psychological resistance against manipulation techniques commonly used in political misinformation: players from around the world fi ... more
"There are still opposing and restraining forces to globalization processes taking place in media, and the global mediascape comprises international, regional and local markets, and global and local players, which in recent years have evolved at an uneven pace. By analyzing similarities and differen ... more
"Television was introduced in India in 1959 but for many years it was limited to state-owned broadcaster Doordarshan, which had one channel with twice-weekly, one-hour programs. However, there has been a marked shift in the television entertainment options available in India today, with 48 paid-for ... more

Influencer Marketing: Grundlagen, Strategie und Management

Stuttgart: UTB; UVK, 2. überarb. u. erw. Aufl. (2020), 244 pp.
"Das Influencer Marketing hat sich in Deutschland in den vergangenen Jahren etabliert und entwickelt sich langsam aus der Experimentierphase heraus zu einem wesentlichen Baustein der Marketing-Strategie von Unternehmen. Dabei kristallisieren sich nach und nach Standards und allgemeingültige Regel h ... more
"Gutes Influencer-Marketing benötigt von Beginn an eine professionelle strategische Planung. Marke und Influencer müssen zu 100 % zusammenpassen und die Zusammenarbeit genauestens geplant werden. Unser umfassender Ratgeber beantwortet alle Fragen im Umgang mit einer der aktuell spannendsten Market ... more
"In Deutschland nutzen laut ARD/ZDF-Online-Studie von 2018 zwei Drittel der 14- bis 29-Jährigen täglich YouTube, bei Kindern dürfte der Anteil sogar noch höher liegen. Sie wollen sich damit in erster Linie zerstreuen. Die Auswertung der deutschen Top-100-Kanäle ergab: über ein Drittel bietet U ... more
"El análisis hecho en esta investigación de los distintos personajes protagónicos femeninos de los cuatro relatos seleccionados [Dina Paucar, la lucho por un sueño; Por la Sarita; Las reinas de las carrefillas; Amor de Madre], me permite señalar que las representaciones femeninas que nos ofrece ... more
"In the age of multiple screens, online streaming has in the 2010s become the most significant way of consuming overseas television programs in Mainland China. Due to rather strict government policy and censorship, foreign television series are presently only legally distributed and circulated on li ... more
"Latin American telenovelas began to be widely broadcast on African screens between the late 1970s and early 1980s, and today are among the most popular entertainment products on the continent. The content, aesthetic and narrative format of telenovelas have become a model for many African video film ... more
"Der US-amerikanische Streamingdienst kauft sich in Afrikas wichtigste Filmindustrie ein. Ob das anspruchsvollen afrikanischen Filmemachern mehr Geld und mehr Zuschauer bringt, ist jedoch fraglich." (Einleitung)
"Focusing in particular on Argentina, Brazil and Mexico, Tamara Falicov examines commonalities among Latin American film industries, such as the challenges of procuring funding, competition from Hollywood, state funding battles, and the fickle nature of audiences, as well as censorship issues, compe ... more
"This study investigates how three young Arab influencers negotiate their identities in cyberspace. Abdallah Al Maghlouth, Abdulrahman Mohammed, and Laila Hzaineh were selected for this study because they were listed among the top MENA influencers by the Arab Social Media Summit (2015) or by Stepfee ... more
"Combining theoretical and empirical discussions with shorter thick description case studies, this book offers an anthropological exploration of the emergence in Malaysia of lifestyle bloggers – precursors to current social media microcelebrities and influencers. It tracks the transformation of pe ... more

Fördert arabische Populärkultur die Individualisierung? Anschlussdiskurse der Fernsehnutzung bei jungen Ägyptern

In: Islam in der Moderne, Moderne im Islam: eine Festschrift für Reinhard Schulze zum 65. Geburtstag
Leiden: Brill (2018), pp. 451-471
"The article revisits classical debates about the positive and negative relation of popular culture and socio-political developments with regard to the Arab world. Within the Frankfurt School and modern Cultural Studies at times contradictory approaches to the role of entertainment in political cult ... more
"In Convergence 3.0, the dynamics of competition are evolving while a cohort of ever-expanding supercompetitors and more focussed players strive to build relevance at the right scale. And business models are being reinvented so all players can tap into new revenue streams, by, for example, targeting ... more