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"In diesem Open-Access-Buch zeigt Jakob Kelsch, wie sich in der US-amerikanischen TV-Serie der 1950er und 1960er Jahre der Mythos der patriarchal-strukturierten Kernfamilie als Ideal des familiären Zusammenlebens herausbildete. Trotz Phasen der Dekonstruktion und der zunehmenden Repräsentation pro ... more
"How can sound be utilized as a tool for political conscientization? COVID-19 has disrupted face-to-face organizing tactics for progressive movements globally, making it necessary to branch out to more mediated forms of grassroots political organizing. In this article, we explore how sound might be ... more
"Recognised telenovela writer and scholar Rosane Svartman considers the particular characteristics of the telenovela format – number of episodes, melodrama influence, and influence of the audience on future writing – to explore how these can be preserved on multimedia platforms, and the challeng ... more
"La comparación con los años previos pone en evidencia el brutal desplome de la producción durante 2020 a raíz de los confinamientos y otras restricciones debidos a la pandemia de COVID-19. Tomada como un todo, la exhibición nacional de estreno cayó respecto de 2019 en un 41%, pero en algunos ... more
"Pensar la relevancia de la televisión hoy significa abordar los desafíos democráticos que ella enfrenta respecto a las coyunturas políticas, el contexto de convergencia mediática, el papel de los medios públicos y los procesos de innovación y ruptura en la ficción y en los géneros informat ... more
"This book is about television in Latin America. Its national and regional industries create most television programming there within genres developed over time in the region. However, part of the programming has always come from the U.S., Europe and elsewhere. With cable, satellite and now streamin ... more
"In Chinese, the term wanghong refers to creators, social media entrepreneurs alternatively known as KOLs (key opinion leaders) and zhubo (showroom hosts), influencers and micro-celebrities. Wanghong also refers to an emerging media ecology in which these creators cultivate online communities for cu ... more
"Television was introduced in India in 1959 but for many years it was limited to state-owned broadcaster Doordarshan, which had one channel with twice-weekly, one-hour programs. However, there has been a marked shift in the television entertainment options available in India today, with 48 paid-for ... more
"This study of 'independent' animation opens up a quietly subversive and vibrant dimension of contemporary Chinese culture which, hitherto, has not received as much attention as dissident art or political activism. Scholarly interest in Chinese animation has increased over the last decade, with atte ... more
"We present Harmony Square, a short, free-to-play online game in which players learn how political misinformation is produced and spread. We find that the game confers psychological resistance against manipulation techniques commonly used in political misinformation: players from around the world fi ... more
"Transnational Korean Television: Cultural Storytelling and Digital Audience provides previously absent analyses of Korean TV dramas' transnational influences, peculiar production features, distribution, and consumption to enrich the contextual understanding of Korean TV's transcultural mobility. Ev ... more

Influencer Marketing: Grundlagen, Strategie und Management

Stuttgart: UTB; UVK, 2. überarb. u. erw. Aufl. (2020), 244 pp.
"Das Influencer Marketing hat sich in Deutschland in den vergangenen Jahren etabliert und entwickelt sich langsam aus der Experimentierphase heraus zu einem wesentlichen Baustein der Marketing-Strategie von Unternehmen. Dabei kristallisieren sich nach und nach Standards und allgemeingültige Regel h ... more
"In the years since his death in 1993, Colombian drug lord Pablo Escobar has become a globally recognized symbol of crime, wealth, power, and masculinity. In this long-overdue exploration of Escobars impact on popular culture, Aldona Bialowas Pobutsky shows how his legacy inspired the development of ... more
"'El Radioteatro. Olvido, renacimiento y su consumo en otras plataformas' nos ofrece las claves del pasado, presente y futuro de un género, de un formato radiofónico que se sustancia en una explosión de creatividad que acaricia nuestros sentidos y nos abre a un mundo de posibilidades en una perfe ... more
"Indian Film Stars offers original insights and important reappraisals of film stardom in India from the early talkie era of the 1930s to the contemporary period of global blockbusters. The collection represents a substantial intervention to our understanding of the development of film star cultures ... more
"Media Culture in Transnational Asia: Convergences and Divergences examines contemporary media use within Asia, where over half of the world's population resides. The book addresses media use and practices by looking at the transnational exchanges of ideas, narratives, images, techniques, and values ... more