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Countries / Regions
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Journals
Output Type
"Nicht zufällig fesselt ein Spielfilm die Zuschauer oder zwingt ein Feature zum Zuhören am Radio. Ulla Mothes zeigt, wie man wirkungsvoll erzählt - wie Personen und Handlung angelegt werden, dass Spannung entsteht. Die Autorin analysiert die Beziehung zwischen der Intention einer Erzählung, ihre ... more
"A detailed account of the marketing methods and strategies employed by the Oxford-based African Books Collective, to promote and sell a very wide range of African-published books in the countries of the North. It describes the type of promotional materials produced, mailing lists and other marketin ... more
"Como sao feitos os programas de televisao? Quem sao os profissionais que trabalham na TV e o que fazem? Como funciona a engrenagem desse circo eletronico? Nossa televisao e uma das melhores do mundo, mas quase nao temos livros que expliquem como ela funciona. Daniel Filho - um dos maiores diretores ... more
"This register is arranged alphabetically by country, including complete contact details of the consultants, their educational background and qualifications, professional experience, and specialist areas of expertise." (Hans M. Zell, Publishing, Books & Reading in Sub-Saharan Africa, 3d ed. 2008, nr ... more
"The Zimbabwe International Book Fair annual ‘Indaba’ in 2000 focused on a major weakness in the African book scene, that of marketing. Forty-three papers reflect the wide mixture of professionals involved from all parts of the book chain and the diverse nature of the theme. Papers from plenary ... more
"Un catalogue et une bibliographie attrayants des livres pour enfants d'auteurs africains et des travaux d'illustrateurs africains de livres pour enfants, conservés dans les collections des bibliothèques de la ville de Paris. Inclut des titres en français et en anglais, avec un index des auteurs ... more
"Other effective methods also are available—at little or no cost—for newspapers to gain valuable information about readers and advertisers and to learn what could make newspapers more attractive to them. Newspapers are encouraged to use some or all of these methods to complement their periodic p ... more
"Since we learn our cultural behavior in units, it is a useful artifice to compare cultural differences in units. To learn to communicate across cultures more quickly and more effectively, we can apply a framework of categories of potential obstacles (cultural units) to our own and to a target cultu ... more
"Hints and tips from an experienced author on how to write for the radio and how to get a play, feature or short story successfully produced. This revised and updated edition includes new material covering the future of radio, the future of audio drama on the internet, and digital radio stations." ( ... more