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"This study explores how and why young people engage with MTV Shuga, a popular mass media campaign in South Africa, to understand what makes effective HIV edutainment. Young MTV Shuga viewers from the Eastern Cape, South Africa and their parents participated in remote individual interviews and focus ... more
"Objectives: To examine the association between exposure to breastfeeding television spots and exclusive breastfeeding (EBF). Methods: We performed face-to-face interviews with 11 722 mothers of infants younger than 6 months using 5 cross-sectional surveys 6 or more months apart between 2011 and 201 ... more
"Despite remarkable progress in the fight against HIV, the number of new infections remains unacceptably high, epidemics continue to grow in certain communities, and therefore AIDS continues to be one of the deadliest pandemics of our times. This study analyzes the rate of new HIV infections over al ... more
"Estrategias de comunicación en salud revisa los aportes que puede realizar una investigación de carácter dialógico, orientada a la superación de las barreras metodológicas clásicas que dificultan la realización de un trabajo riguroso basado en la excelencia científica. En el campo de la in ... more
"This comprehensive guide has four sections taking you through preparations, planning, developing, and implementing to monitoring and evaluating your campaign. We do not expect you to read this document in one sitting, but rather use it as you develop your social media campaign." (How to use this gu ... more
"Conspiracy Theories in the Time of Covid-19 provides a wide-ranging analysis of the emergence and development of conspiracy theories during the Covid-19 pandemic, with a focus on the US and the UK. The book combines digital methods analysis of large datasets assembled from social media with politic ... more
"There is a profoundly troubling history of research being done on Indigenous peoples without regard for their priorities and accompanying calls to decolonize health research. Storytelling methods can privilege Indigenous voices in research. Indigenous people’s knowledge systems have existed for m ... more
"Background: The demand for health-related information has increased dramatically in recent years. Media is crucial in reaching health messages to audiences, especially those who are distant and rural. Therefore, the study aimed to assess demands, access, and factors associated with access to health ... more
"Radio-based entertainment education (EE) programs have long been a way to communicate health-related information, particularly in developing countries. To explore the effectiveness of these campaigns, we used meta-analysis to examine the results of 20 published studies on the effectiveness of healt ... more
"As there are many and sometimes ambivalent intersections of health and religion, strategic collaborations with religious opinion leaders in health campaigns have been increasingly explored. Despite the known influence of distinct contextual factors within emergency and non-emergency settings, exist ... more
"We conducted a systematic review to identify and describe communications-based strategies used to prevent and ameliorate the effect of mis- and disinformation on people’s attitudes and behaviours surrounding vaccination (objective 1) and examined their effectiveness (objective 2) [...] Of 2000 id ... more
"Risk and crisis communication (RCC) is a complex constellation of multiple actors, platforms, and voices. It involves institutional actors but also laypeople. Participation by social media users can both facilitate and obstruct effective RCC. The present study draws on in-depth interviews with Swed ... more
"This guide does not require prior knowledge or experience in behavioral science. It will be relevant for you if you are an actor in a humanitarian setting look to: 1. Design a Theory of Change for a program aiming to change people’s beliefs or behaviors: This guide can be used by several actors. ... more
"Background: During the early phases of Covid-19, social media platforms became a significant source of misinformation, and India emerged as a global hotspot. Studies show that ‘miracle cure’ for preventing and treating Covid-19 infection has been a prominent topic of misinformation. This study ... more
"Using a two-level randomized experiment covering 5 million people in Burkina Faso, we examine the impact on family planning knowledge and behavior of both general exposure to mass media (800 women receive radios in status quo areas) and an intensive evidence-based family planning campaign (8 of 16 ... more
"Data suggests that the majority of citizens in various countries came across ‘fake news’ during the COVID-19 pandemic. We test the relationship between perceived prevalence of misinformation and people’s worries about COVID-19. In Study 1, analyses of a survey across 17 countries indicate a p ... more
"Pro-Russian disinformation networks and American anti-science websites are pushing anti-vaccine content that is reaching large West African Facebook Pages and Groups. These networks are spreading social media posts and articles that contain misleading messages about Covid-19 vaccines. These message ... more
"This article cross-pollinates environmental media studies with socialist China’s anti-snail fever campaign media, including two 1965 science education films, a 1961 song book, all entitled ‘Song wensheng’ (‘Sending away god of plague’), and a 1970 'Chijiao yisheng shouce' (‘The handbook ... more