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Designing Behavior Change Communication Interventions in Education: A Practitioner's Guide
USAID (2014), 33 pp.
"Section 2 introduces some behavioral theories and models of behavior change. Section 3 describes the process of designing an intervention using behavior change communication strategies: (1) identifying the specific behavioral objectives and conducting the formative research to understand barriers a
...
Understanding the Role of mHealth and Other Media Interventions for Behavior Change to Enhance Child Survival and Development in Low- and Middle-Income Countries: An Evidence Review
Journal of Health Communication, volume 19, issue suppl. 1 (2014), pp. 164-189
"This article summarizes evidence for technological advances associated with population-level behavior changes necessary to advance child survival and healthy development in children under 5 years of age in low- and middle-income countries. After a rigorous evidence selection process, the authors as
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Medios de comunicación, contenidos y comportamiento: Algunos énfasis sobre la inclusión financiera
Enbreve, issue 49 (2014), 13 pp.
"Este documento resume la literatura reciente sobre el rol de los medios de comunicación con relación al comportamiento social haciendo particular énfasis en contenidos de inclusión social. Nuestro objetivo es modesto: simplemente tratar de crear consciencia sobre el importante rol que herramien
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Storytelling for Social Change
In: The Handbook of Development Communication and Social Change
Chichester: Wiley Blackwell (2014), pp. 189-206
"This chapter argues that narrative can be particularly well suited to transcend the unhelpful polarizations – behavioral versus social change, diffusion versus participatory approaches – that have characterized and restricted global health communication to date. The chapter describes a series o
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Messaging and Methods for Behavioral Change Media Campaigns: What Makes Effective Anti-Violence Media?
Rochester, NY: Rochester Institute of Technology, Center for Public Safety Initiatives (2014), 24 pp.
"Technological evolution has rewritten the books on media campaigns many times. However, some things have remained the same. First, media campaigns must come from multiple sources. They must employ printed materials, radio and television public service announcements, and internet technologies, such
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Social and Behavior Change Communication
In: The Handbook of Development Communication and Social Change
Chichester: Wiley Blackwell (2014), pp. 278-297
"This chapter documents the experience of the Communication for Change (C-Change) project in developing and rolling out a holistic and comprehensive socioecological approach to social and behavior change communication (SBCC) within the context of a donor-funded program with short term goals. C-Chang
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Projet d’élaboration de la stratégie de communication pour le changement des normes sociales et des comportements (CCNSC) pour la nutrition en Côte d’Ivoire: Rapport de la revue documentaire
Washington, DC; Yamoussoukro: FHI 360; Food and Nutrition Technical Assistance (FANTA); Ministere de la Santé et de la Lutte Contre le SIDA (2014), viii, 74 pp.
Developing Behavior Change Communication Interventions for Population, Health and Environment Projects: Facilitator Guide
Narragansett, RI: University of Rhode Island; USAID (2013), vi, 105 pp.
Edutainment: Using Stories and Media for Social Action and Behaviour Change
Key Guides
Johannesburg: Soul City Institute (2013), 141 pp.
"This manual is for media practitioners and social activists who wish to use the power of entertainment and mass media to promote health, human rights and social justice. Drawing on successful stories and case studies from Africa and elsewhere, this manual aims to inspire, give fresh ideas and share
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The Impacts of an Entertainment-Education Radio Serial Drama in Botswana on Outcomes Related to HIV Prevention Goals in the President’s Emergency Plan for AIDS Relief
Journal of African Media Studies, volume 5, issue 3 (2013), pp. 353-367
"This study examines the effectiveness of an entertainment education (EE) programme, Makgabaneng, in reducing the spread of HIV/AIDS in Botswana. If successful, this communication intervention should result in greater self-report of attitudes, actions and knowledge related to risk reduction goals am
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Uganda Joint Behaviour Change Communication Survey
USAID (2012), xii, 129 pp.
The Message Matrix: A Participatory Programme Design Tool
In: Learning with Community Media: Stories from the Commonwealth and Latin America
Vancouver: Commonwealth of Learning (COL) (2012), pp. 99-111
"The message matrix facilitates local stakeholder groups and community members to take an active, empowered role in content development for an educational communication programme. The method enables active participation of target audiences and stakeholder groups in the identification, analysis and r
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Behaviour Change Communication Interventions for HIV/AIDS
Eschborn: Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) (2012), 6 pp.
"Behaviour Change Communication (BCC) interventions have variable effects on knowledge, attitudes and behaviour with regard to HIV/AIDS. Studies show that peer education is successful at increasing knowledge, increasing condom use, and providing youth with information and condoms; however, effects o
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Writing Health Communication: An Evidence-Based Guide
Key Guides
London; Thousand Oaks, Calif.: Sage (2012), xv, 175 pp.
"[This] is a practical guide to producing effective written materials. The book presents easy-to-understand, evidence-based guidance on providing information, presenting persuasive messages and promoting behaviour change. Topics include: message framing; use of fear appeals; tailoring messages; usin
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"This tool is used to assess the SBCC knowledge and competence of individuals and how successful a specific training has been for them. Individuals about to take an SBCC training fill in the pre-assessment provided in this document, then fill in the post-assessment right after completing the trainin
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"Behavior Change Communication (BCC) interventions have become an integral part of many HIV prevention programs. Monitoring and evaluation is expected to be included in the design of any BCC interventions from the beginning on. However, the know-how on how to demonstrate results and impacts of such
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