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Journals
Output Type
Learning from the Past: The Role of Social and Behavior Change Programming in Public Health Emergencies
Global Health: Science and Practice, volume 10, issue 4: e2200026 (2022), 11 pp.
"The prevalence of emerging infectious diseases (EIDs) is rising at an unprecedented rate, and influencing human behavior is often the first line of defense to slow disease transmissions. We synthesize the contributions that social and behavior change research and programming has made in 6 recent EI
...
Hygiene and Behaviour Change Coalition Project: Reach and Engagement Survey Afghanistan
London: BBC Media Action (2021), 4 pp.
"BBC Media Action is helping to reduce the transmission of the coronavirus in Afghanistan by using a media campaign to encourage uptake of preventive behaviours. Informed by research the project’s media outputs aim to help reduce the transmission of the coronavirus by encouraging take up of the fo
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Using Social Listening to Inform Integrated Social and Behavior Change Programs in Burkina Faso
Washington, DC: Population Council (2021), 25 pp.
Supporting Young Ethiopians to Secure and Succeed in Employment: What Role Can Communication Play?
BBC Media Action (2021), 3 pp.
"Based on this research, it was found that media and communication interventions could seek to leverage young Ethiopians’ optimism and enthusiasm, providing informative and inspiring content to fuel their ideas. This insight informed the creation of a social and behaviour change (SBCC) strategy to
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Can media campaigns change attitudes and spark actions to reduce early child marriage? Impact evaluation of breakthrough’s early marriage campaign in Jharkhand and Bihar states of India
New Delhi: International Initiative for Impact Evaluation (3ie) (2021), vi, 45 pp.
"A clustered randomized trial in two states of India examines alternate strategies to reduce child marriage, increase girls' education and change gender attitudes. GPs were randomized into four treatment and one control group in a 1:1:1:2:2 ratio. The GP level intervention from November 2012 deliver
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Social Media for Behaviour Change Toolkit (SM4BC) for Disaster Preparedness and Disaster Risk Reduction in Latin America and the Caribbean
Key Guides
Geneva: International Federation of Red Cross and Red Crescent Societies (IFRC) (2021), 170 pp.
"This toolkit will help you to learn and apply the most important concepts of behaviour change to use in your social media planning, content development and outreach. In fact, the ideas you’ll gather here can help you with all aspects of your program’s communications and project design. The acti
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Hygiene and Behaviour Change Coalition Project: Reach and Engagement Survey Somalia
London: BBC Media Action (2021), 4 pp.
"BBC Media Action is helping to reduce the transmission of the coronavirus in Somalia by using a media campaign ‘hello hope: bye bye COVID’ to encourage uptake of preventative behaviours. Informed by research we are challenging attitudes and beliefs around coronavirus transmission and encouragin
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How to Improve Communication During COVID-19: A Practical Guide
Inter-American Development Bank (IDB) (2020), 24 pp.
"This document offers a practical guide on how to design behaviorally-informed communications and interventions that help contain the spread of Covid-19. How and with what resources should you communicate to overcome the deep behavioral biases that we all have and that are heightened in situations o
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Communication for Development (C4D): Advancing Positive Social and Behaviour Change. Supplement to the Global Annual Results Reports 2019
New York: UNICEF (2020), 50 pp.
"This supplement to the 2019 Global Annual Results Reports highlights achievements over the past year which illustrate concrete ways in which C4D approaches strengthen UNICEF programming. The report also highlights challenges identified and immediate priorities to address them. C4D contributes to ad
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The Science of Behaviour Change
Ipsos (2020), 10 pp.
"In a review of the academic and practitioner literature on behaviour change we find that one system offers the best response to the challenges we have identified: The Behaviour Change Wheel (BCW), developed by Professor Susan Michie and colleagues. It is comprehensive, theory-based, evidence-backed
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Comunicación para el cambio de comportamientos y estrategias sanitaria del gobierno peruano frente al COVID-19
Chasqui: Revista Latinoamericana de Comunicación (Quito), issue 145 (2020), pp. 235-258
"Se revisan las explicaciones sobre incremento de contagios y muertes en el caso peruano pese a las medidas tempranas y duras para restringir la propagación del virus. Se profundiza en el análisis de las barreras para el cambio de comportamiento necesarios para detener la transmisión del COVID-19
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