Filter
112
Featured
50
2
14
Topics
109
7
6
5
4
4
4
4
3
3
3
3
3
3
3
3
3
3
3
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
Language
Document type
49
12
12
4
2
2
1
1
1
Countries
Authors & Publishers
Media focus
Publication Years
Methods applied
Journals
Output Type
Das Storytelling-Handbuch
St. Gallen; Zürich; Berlin: Midas Management Verlag (2018), 320 pp.
" Storytelling klingt zwar einfach, aber Methoden und Begriffe der Filmdramaturgie anzuwenden, ohne sie tatsächlich verstanden zu haben, funktioniert nur begrenzt. So hat das vielgepriesene Storytelling oft nicht den erhofften Erfolg. Tolle Visionen lösen sich in Luft auf und die zündende Idee bl
...
Storytelling in Organizations: A New Approach to Change, Brand, Project and Knowledge Management
Berlin: Springer (2018), xi, 119 pp.
"This book highlights storytelling as a concrete and viable method which can be used in various operational fields in organizations: from change management to project management and knowledge management, it presents employees’ stories on past projects and the diverse, essential aspects of corporat
...
Hören, Sehen, Staunen: Kulturgeschichte des mündlichen Erzählens
Hildesheim; Zürich; New York: Georg Olms Verlag, 2. überarb. und erw. Aufl. (2018), 598 pp.
"Beim Stichwort „mündliches Erzählen“ denkt man hierzulande vor allem an „Märchen“, kurze und wundersame Erzählungen der Landbevölkerung vergangener Zeiten. Tatsächlich aber kannten alle Kulturen raffinierte Erzählkünste, die häufig auch Schriftliteratur und Theater inspirierten. Au
...
Stories
Amsterdam: Amsterdam University Press (2018), 208 pp.
Die Storytelling-Methode: Schritt für Schritt zu einer überzeugenden, authentischen und nachhaltigen Marketing-Kommunikation
Wiesbaden: Springer Gabler (2018), xv, 189 pp.
"Wie funktioniert das Prinzip Storytelling und warum wird es die Kommunikations-Strategie von Marken und Unternehmen in Zukunft bestimmen? Spannend und unterhaltsam beantwortet Anja Fordon diese Fragen. Zahlreiche Praxisbeispiele und wirkungsvolle Tipps und Tools helfen Marketingverantwortlichen und
...
Crashkurs Storytelling: Grundlagen und Umsetzungen
Freiburg et al.: Haufe, 2nd ed. (2018), 223 pp.
"Marketing-Experte Werner T. Fuchs vermittelt Ihnen in diesem Crashkurs, was Storytelling ist, welchen Grundregeln eine gute Geschichte folgt und was es bei den verschiedenen Einsatzorten zu beachten gilt. Ein Story-Check sowie bewährte Methoden und Instrumente begleiten Sie bei den ersten Schritte
...
Erzählen: Ein interdisziplinäres Handbuch
Stuttgart: Metzler (2017), 363 pp.
Storytelling for Interactive Digital Media and Video Games
Boca Raton, Fl.: CRC Press, Taylor & Francis (2017), xv, 280 pp.
"This book is the perfect guide to aspiring storytellers as it illustrates the different manner of how and why stories are told, and how to make them "interactive." Storytelling features heavy game development as a method of storytelling and delivery, and how to develop compelling plots, characters,
...
Storytelling and Evidence-Based Policy: Lessons from the Grey Literature
Palgrave Communications, volume 3, issue 17093 (2017), 10 pp.
"The article outlines some of the ways in which an understanding of policymaker psychology and factors such as group dynamics and political context are reflected in the grey literature, and the implications of this for understanding the role of storytelling in political advocacy. It highlights pract
...
Multimedia storytelling: How to find a form that fits the content
Swiss School of Journalism (MAZ) (2017), 1 flowchart
"There is a form that suits every element of a story best – no matter if you›re telling your story in print or online. This flowchart helps you to decide which part of your story is best presented as text, pictures, video or as a graphic or chart. Start with the question “What is the story abo
...
Curated Stories: The Uses and Misuses of Storytelling
New York: Oxford University Press (2017), xii, 212 pp.
"Fernandes considers the rise of storytelling alongside the broader shift to neoliberal, free-market economies. She argues that stories have been reconfigured to promote entrepreneurial self-making and restructured as easily digestible soundbites mobilized toward utilitarian ends. Fernandes roams th
...
Storytelling for Social Change: Leveraging Documentary and Comedy for Public Engagement in Global Poverty
Journal of Communication, volume 67, issue 5 (2017), pp. 678-701
"Narrative is essential for public engagement with global poverty. Stand Up Planet, a documentary about global development, was produced to evaluate the effects of a little-utilized nonfiction comedy narrative. Using a pretest–posttest experimental design, this study examines shifts in U.S. audien
...
A Video Storytelling Method to Enhance Agricultural Extension: Workshop Handbook
Key Guides
East Lansing, Mich.: Michigan State University, Global Center for Food Systems Innovation (GCFSI) (2017), 24 pp.
"This handbook is designed to provide tools for civil society institutions interested in developing and utilizing participatory videos as part of their toolkit. It is intended to serve as a practical guide for aiding organizations to conceptualize, produce, and screen participatory videos in communi
...
Storytelling in the Digital Age: A Guide for Nonprofits
Nashville, TN: Charity Channel Press (2017), 200 pp.
"Storytelling is the most effective way to grow support and to keep donors engaged. It's all about crafting authentic, real, emotional stories about the work that you do every day. Sharing gripping stories using social media is a powerful way to showcase the results of your work. Social media, combi
...
Storytelling: Eine Methode für das Change-, Marken-, Projekt- und Wissensmanagement
Berlin; Heidelberg: Springer, 3rd ed. (2017), x, 142 pp.
"Dieses Buch erklärt praxisnah, wie Storytelling, eine Methode des narrativen, auf Geschichten und Erzählungen beruhenden Wissensmanagements, in allen betrieblichen Handlungsfeldern - vom Qualitäts- über das Informations- bis zum Change Management - eingesetzt werden kann: Beteiligte werden zu a
...
Storytelling and Education in the Digital Age: Experiences and Criticisms
Berlin: Peter Lang (2016), 191 pp.
"While the importance of the role of storytelling can hardly be overestimated, the impact of digitalization on this role is more ambivalent. In this second book-length publication of the programme Media and Education in the Digital Age – MEDA, the authors take a critical stance towards the alleged
...
Stories for Good: A Guide for Nonprofit Storytelling
Key Guides
Nonprofit Network (2016), 32 pp.
"There is a story at the heart of every nonprofit. Telling our stories makes our work real and tangible. They embody the spirit of our work, and get to the heart of why we do what we do. We hope this guide has helped you get started with telling your stories." (Conclusion, page 32)
Storytelling for Sustainability: A Guide
Embedding Project (2016), 27 pp.
Storytelling Handbook: The Basics of Storytelling
Key Guides
Smithsonian Institution; Museweb Foundation (2016), 13 pp.
"This handbook will guide you in telling the stories of your community. This handbook is full of information about the basics of storytelling. Rules, story structure, and three important elements of a story that keep the narrative moving." (Page 2)
