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"The religious presence on TV programs has been increasing in Brazil, where churches, especially the neopentecostals, have been using the mass communication ways, especially the television, to advertise their messages and attract new followers. This project studies the usage of television by religio ... more
"Como convencer o público a consumir um evento de lazer? Que fatores precisam ser considerados nas pesquisas que antecedem uma ação de marketing? Por que algumas ações fracassam? O que vem sendo feito no Brasil e no exterior e o que funciona, efetivamente, no mercado nacional? Esse livro reúne ... more
"What are the effects of television, and of role models portrayed in TV programs, on individual behavior? We focus on fertility choices in Brazil, a country where soap operas (novelas) portray families that are much smaller than in reality. We exploit differences in the timing of entry into differen ... more
"Los enfoques de agenda setting, de network society y de public sphere constituyen el marco teórico básico para el abordaje metodológico y posterior desarrollo de “El Observador de Medios de Comunicación en América Latina” que presentamos. El Observador analiza la agenda de los principales ... more
"A Igreja Eletrônica é uma realidade concreta que surge no contexto pós-moderno, na contemplação das imagens, dentro de um mundo globalizado, técnico e espetacular. Ela é aqui analisada como fenômeno imagético e de comunicação. A TV Brasileira se torna palco e púlpito de novos atores rel ... more