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296
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Mass Communications and the Advertising Industry

Graham Murdock, Noreene Janus
Paris: UNESCO (1985), 70 pp.
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Five Successful Asian Community Newspapers

Crispin C. Maslog
Singapore: Asian Mass Communication Research and Information Centre (AMIC); UNESCO (1985), xvi, 136 pp.
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Neue Informationstechnologien und Entwicklungszusammenarbeit

Rolf Arnold (ed.)
Baden-Baden: Nomos; Deutsche Stiftung für Internationale Entwicklung (DSE) (1985), 252 pp.
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Publishing in the Third World: Knowledge and Development
Deep Insights

Philip G. Altbach, Amadio A. Aroleda, S. Gopinathan (eds.)
Portsmouth, New Hampsh.; London: Heinemann; Mansell (1985), xii, 226 pp.
"An in-depth look at the "state of the art" of book publishing in the Third World which examines not only the nuts and bolts but also its status as an important part of the knowledge distribution system. The first 50 pages discuss the status of textbook publishing, copyright, and distribution; the r ... more
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Mass Media and Rural Development: Study of Village Communication in Bihar

Arbind K. Sinha
New Delhi: Concept (1985), 134 pp.
"India has to reach to the level, where it can provide food, clothing, and shelter to each individual, within the shortest possible time. Thus, it has become necessary to gear up the developmental process in India, where almost 80 percent of the population lives in rural areas isolated from the urba ... more
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Still in Print: Journey of a Writer, Teacher, Journalist

Roland E. Wolseley
Elgin, Illin.: David C. Cook Foundation (1985), 171 pp.
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Books and Reading in India

Lokenath Bhattacharya
Paris: UNESCO (1985), 82 pp.
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DW Handbuch 85/86 für internationalen Kurzwellenrundfunk

Lothar Schwartz et al. (eds.)
Köln: Deutsche Welle (1985), 165 pp.
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International Publishing Today: Problems and Prospects

O. P. Ghai, Narendra Kumar
Manuel Salvat (honoured person)
Delhi: Bookman's Club (1984), 237 pp.
"An anthology on international publishing including such aspects as freedom to publish, publishing for human development, international book fairs, piracy, children's publishing, global problems of scholarly publishing, educational publishing, and - specifically for developing countries - training a ... more
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Dynamics of Nation-Building with Particular Reference to the Role of Communication: Country Profiles in Historical Perspective

Bangkok: UNESCO Regional Office for Education in Asia and the Pacific (1984), vii, 202 pp.
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World Communications: A Handbook

George Gerbner, Marsha Siefert (eds.)
New York: Longman (1984), xv, 527 pp.
"Brings together 54 articles on research and policy on communications in the "three worlds" by scholars and policy makers from the U.S., Western Europe, the socialist countries including the U.S.S.R. and Eastern Europe, and the developing world, including Africa, Asia, and Latin America - 25 countri ... more
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The Press in India

R. C. S. Sarkar
New Delhi: S. Chand (1984), 320 pp.
"An encyclopedic study of the Indian newspaper press, dealing with its existing state, its growth and development, the constitutional and legal framework within which it functions, its role as a business and a public utility, its Press Council, its news flow, and a number of other aspects. An append ... more
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Katholische Rundfunkarbeit in der Dritten Welt: Eine Auswahl geförderter Projekte. Materialien zur Jahrestagung der katholischen Rundfunkarbeit in der Bundesrepublik Deutschland und West-Berlin

Aachen: Catholic Media Council (CAMECO) (1984), 72 pp.
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Media for People in Cities: A Study of Community Media in the Urban Context

Peter M. Lewis (ed.)
UNESCO (1984), 239 pp.
"Although rural development, especially in the Third World, is a major concern of UNESCO, emphasis here is upon those uses of media which support community initiatives in urban settings or were introduced to help resolve tensions and problems. Media are not limited to newspapers and broadcasting; th ... more
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Christian Publishing: The Indian Experience

Jane R. Caleb (ed.)
Delhi: Indian Society for Promoting Christian Knowledge (ISPCK) (1984), 130 pp.
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Textbooks in Developing Countries

Philip G. Altbach, Douglas Pearce, S. Gopinathan et al.
Prospects (Paris), volume 13, issue 3 (1983), pp. 315-369
"Detailed presentation of all aspects of textbook development, production, and distribution under the specific conditions of developing countries; one regional and two country-specific examples are used to go beyond the general information to show the concrete problems and possible solutions." (GIZ ... more
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Traditional Forms of Communication and the Mass Media in India

Madhu Malik
UNESCO (1983), 101 pp.
"The purpose of the present study is to focus precisely on the relationship between folk and mass media, on actual experiments that have been conducted in India to receive an integration of the two, on problems that were encountered in the process of integration." The author lists documentary films ... more
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This is All India Radio: A Handbook of Radio Broadcasting in India

U. L. Baruah
New Delhi: Minister of Information and Broadcasting, Publications Division (1983), 367 pp.
"The author, a former Director-General of All India Radio, has provided an in-depth study of its history and development, an analysis of the organizational structure covering administration, engineering and personnel, and a detailed account of the program services including home, commercial and over ... more
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The Electronic Era

Cultural Survival Quarterly, volume 7, issue 2 (1983), ?? pp.
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The SITE Experience

Paris: UNESCO (1983), 58 pp.
"The initials SITE stand for Satellite Instructional Television Experiment. In this publication, commissioned by Unesco, the accent is on the word experiment. It is a summary and a critical assessment of the majority of the research studies relating to the whole complex operation, not an evaluation ... more