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171
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78
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29
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Marketing for Congregations: Choosing to Serve People More Effectively

Norman Shawchuck, Philip Kotler, Bruce Wrenn, Gustave Rath
Nashville: Abingdon Press (1992), 424 pp.
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Why Viewers Watch: A Reappraisal of Television's Effects

Jib Fowles
London: Sage, revised ed. (1992), xi, 280 pp.
"Jib Fowles sees television as a 'grandly therapeutic force,' that television is indeed good for you. He examines why nearly every American regularly watches television and why viewing is beneficial. Updated and jargon-free, Why Viewers Watch describes the overall effect of programming on the popula ... more
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Ethnic Minority Media: An International Perspective

Stephen Harold Riggins (ed.)
London et al.: Sage (1992), 298 pp.
"Does minority media contribute to ethnic cohesion and cultural maintenance? Or does an ethnic media encourage assimilation into the dominant culture by espousing that culture's products, images, and values? Ethnic Minority Media explores these issues by providing a broad sampling of case studies th ... more
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A Bibliography of Ethnographic Films

Rolf Husmann, Ingrid Wellinger, Johannes Rühl, Martin Taureg
Münster; Hamburg: Lit; Arbeitskreis für Internationale Wissenschaftskommunikation (AIW) (1992), 335 pp.
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Stereotypes of Latin America, Press Images, and U.S. Foreign Policy, 1920-1933

Sarah E. Sharbach
Hamden, Conn.: Garland Publishing (1992), 256 pp.
"The study examines press commentary on Latin America in U.S. newspapers and magazines during the 1920s, identifying three prevailing stereotypes: the Latin American as a political child; the backward nation that yearns for deliverance from its impoverished condition; and the exotic Latin temperamen ... more
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Canadian Experiences with Encouraging Book Supply and Publishing in the Third World

Robert Dyck
In: Publishing and Development in the Third World
Philip G. Altbach (ed.)
London: Hans Zell Publishers (1992), pp. 381-401
"Quantifies the extent of Canadian assistance that has been given to support and encourage book supply in the Third World, and reviews the experiences of three different approaches in order to focus on the lessons that have been learned." (Hans M. Zell, Publishing, Books & Reading in Sub-Saharan Afr ... more
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A Passion for Radio: Radio Waves and Community

Bruce Girard (ed.)
Montreal; New York: Black Rose Books (1992), 212 pp.
"The primary objective of this book is to present a wide range of community radio projects, not so that the “ideal” model can be identified, but in the hope that the book will serve as a useful tool for community broadcasters and potential community broadcasters looking to create or adapt models ... more
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Circuito: Revista trimestral de comunicación y culturas latinas, nr.18

Lima: Unión Latina (1992), 88 pp.
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Internationales Handbuch für Hörfunk und Fernsehen 1992/1993

Baden-Baden; Hamburg: Nomos (1992), 162, 240, 100, 297, 150, 77, 128, 154 pp.
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Presse francophone d'Afrique: Vers le pluralisme

Paris: L'Harmattan; Panos; Union des journalistes de l'Afrique de l'Ouest; Société des éditeurs de presse (1991), 278 pp.
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O adiantado da hora: A influencia americana sobre o jornalismo brasileiro

Carlos Eduardo Lins da Silva
São Paulo: Summus Editorial (1991), 155 pp.
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Radio, das unterschätzte Medium: Erfahrungen mit nichtkommerziellen Lokalstationen in 15 Staaten

Hans J. Kleinsteuber (ed.)
Berlin: Vistas (1991), 384 pp.
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Desperately Seeking the Audience

Ien Ang
London: Routledge (1991), xii, 203 pp.
"Millions of people all over the world are avid members of the television audience. Yet, despite the central place television occupies in contemporary culture, our understanding of its complex and dynamic role in everyday life remains surprisingly limited. Focusing on the television audience, Ien An ... more
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Music at the Margins: Popular Music and Global Cultural Diversity

Deanna Campbell Robinson, Elizabeth B. Buck, Marlene Cuthbert
London: Sage (1991), xiv, 312 pp.
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The World's News Media: A Comprehensive Reference Guide

Harry Drost (ed.)
Harlow, Essex: Longman Current Affairs (1991), xi, 604 pp.
"Nearly 200 countries are surveyed in this alphabetical, international guide to print and broadcast media. Each country profile contains a brief historical and political overview and sections focusing on news sources, the press, broadcasting, and a directory of major newspapers, broadcast organizati ... more
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La publicidad en Venezuela

José Martínez Terrero
Valencia: Vadell Hermanos Editores, 2nd revised ed. (1991), 316 pp.
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Communication in Development

Fred L. Casmir (ed.)
Norwood, New Jers.: Ablex (1991), 352 pp.
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Women and Mass Communications: An International Annotated Bibliography

John A. Lent
New York: Greenwood Press (1991), xvii, 481 pp.
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Database on Broadcasting Laws in Western Europe and North America

Birgit Kofler
Paris: UNESCO (1991), 74 pp.
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La presse en éveil: études de cas

Paris: UNESCO (1990), 131 pp.