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Media-Mediated AIDS

Cresskill, New Jers.: Hampton Press (2003), viii, 356 pp.
"This book, containing 17 chapters from health communication scholars both in the U.S. and abroad, is expressly concerned with media-related aspects of AIDS. Whether that media is print, electronic, and/or visual, they lie at the heart of understanding the messages we have, or perhaps have not, rece ... more
"The cases presented in this book are among the first examples of the convergence of radio and new ICTs for development, and the book underscores the significant potential of the combination. In this convergence, radio promises to take on even greater significance and value. For this reason, we beli ... more
"Determining that the time had come to derive lessons from past efforts, think afresh about media assistance, and perhaps add some new models - including approaches for Africa and Asia, where the cultural preconditions and economic prospects are quite different from those of Europe - USAID’s Burea ... more
"This book documents the 16th conference of the international audience research association CIBAR that was held at the Deutsche Welle headquarters. Experienced experts give first-hand accounts of their work and show perspectives for the future." (Back cover)
"Brett Davidson makes a convincing case for radio being the most hospitable media environment for retaining the human characteristics of public deliberation. In South Africa, for example, radio reaches far more people in their own languages than other media do. Moreover, radio can broadcast live, ... more
"This handbook draws on multidisciplinary insights and the experiences of academics and campaign practitioners to provide a comprehensive guide and introduction to planning, implementing and measuring public information and communication campaigns. It outlines the basic theoretical approaches and pr ... more
"This volume argues the case that public health communication has affected health behavior. It brings together 16 studies of large-scale communication in a variety of substantive health areas--tobacco, drugs, AIDS, family planning, heart disease, childhood disease, highway safety--prepared by the au ... more